Real vs vanity 
−27% cost per booking, year on year
A multi-clinic healthcare client cut cost per booking by 27% year on year, with booking volume held steady, not sacrificed to hit the number.
Bookings, enquiries, cost per customer and profit across healthcare, funerals, homecare and industrial.
Award judges called our work true specialisation, citing deep sector insight, technical innovation, and measurable impact in a demanding field. We are also a certified Google and Microsoft Partner. This means our accounts meet the platforms' standards.
A campaign can look healthy and still deliver nothing. Click-through rates climb, cost per click falls, the report looks like progress, and the diary stays empty.
We measure qualified pipeline, cost per customer, and profit per sale. This makes the account accountable for growth rather than activity.
Here’s what that looks like in practice:
A multi-clinic healthcare client cut cost per booking by 27% year on year, with booking volume held steady, not sacrificed to hit the number.
Wasted spend cut in one month while performance stayed stable, the budget stopped funding clicks that were never going to convert.
Delivered through Meta across more than 150 dental practices, volume and efficiency at the same time, in a channel most agencies write off for healthcare.
“Working with Rob was a pleasure – insightful, responsive and professional with a deep knowledge of digital advertising. Would recommend any business who is looking for an agency who feels like one of the team to contact him.”
“The best people in the industry are those that live and breathe what they do! Rob & the team at Magnetize are exactly this! Attention to detail, energy, technical ability and results — they have it all.”
“I've had a fantastic experience of working with Magnetize. Through Rob's close management and expertise, we've managed to create a significant increase in PPC leads in the first three months of working with him.”
“Excellent and professional service – really good data support which drives decision making. Can only recommend Rob.”
“I've been working in the marketing sector for over 15 years, and Magnetize is truly one of the best PPC agencies I've worked with. Their unique approach has delivered an outstanding ROI, and we couldn't be more pleased with the results.”
“Magnetize has been really great to work with. Rob's expertise and knowledge has driven an increase in both the volume and quality of PPC leads in just a short period of time. I highly recommend Magnetize for PPC and paid media management.”
Your CRM knows which enquiries became customers. We feed that back into the platforms so bidding chases qualified pipeline instead of form fills. You’re measured on cost per customer, not cost per lead. Every result above came from accounts run this way.
Your margin data knows which products make money. We feed that back in so bidding chases profit on ad spend rather than revenue. For pharmacy and repeat-purchase categories, repeat orders and lifetime value feed in too because the first order is rarely the most profitable.
We’ll show you where your account is leaking budget, where growth is coming from, and what we’d fix first across PPC, SEO, tracking, and compliance.
No jargon. No 40-slide deck. Just an honest look at your search marketing and the first steps we’d take.
