AI-led digital marketing for regulated and considered markets

Get the commercial expertise your digital marketing needs.

Your channels are hitting their targets, but revenue is not growing.

We use AI to first understand your business commercially. Then we run PPC, paid social, SEO, and AI search to match.

Book a commercial foundations review See how pulse works

5.0 on reviews.io Most clients in regulated categories

Real client results, not projections

Results across our clients

Dental · 150+ practices

NHS bookings generated

£2.30cost per booking

£0.13cost per click

Rodericks Dental

Fertility · 8 clinics

Conversions increased

−20%cost per conversion

5 monthsto results

TFP Fertility

Home Care

Conversions increased

−75%cost per conversion

6 monthsto results

The Good Care Group

Healthcare · 5 clinics

Cost per booking, YoY

63%→67%booking completion

310peak monthly bookings

Ceda

Lift Services

Conversions increased

−40%cost per conversion

£15k/mospend, down from £20–25k

Deltron

Funeral

Cost per conversion

−75%business CAC

£100k/moad spend scaled to

Aura

The Gap

Why does every channel look like it’s working?

Every channel marks its own homework, but no one knows what a customer is worth to you.

Paid search

Hits its cost-per-lead target, but the leads don’t become customers.

Paid social

Finds the cheapest clicks, which are rarely your best customers.

SEO

Grows traffic from people researching, not buying.

AI search

Gets judged on being seen, not on what being seen is worth.

Every channel looks good. Your P&L doesn't move.

We’ve seen it in our own work

For one client, form fills rose throughout the year and every metric looked strong. But the business told us performance was down. They cared about contacts and bookings, and those were falling. The account data wasn’t wrong; it was measuring the wrong thing.

Why does nobody catch it?

Too much moves at once for one view to see it: your other channels, what happens on the phone after the click, competitor pricing, the economy, and whether your team can serve the demand you’ve just bought. Four agencies, four scoreboards, and none looking at what you are.

Meanwhile, you’re in a board meeting explaining why spending is up, but revenue isn’t. The reports say it’s working. The P&L says it isn’t. Both are true and hard to explain.

No amount of channel skill fixes a plan that was wrong before you spent a pound. That isn't a channel problem. It's a commercial one.

Founder’s note

Why I see marketing differently.

Before Magnetize, I ran marketing teams on the client side, managing millions of pounds in spend. I listened to sales calls and sat with the sales team, finance team, and anyone who might know something I didn’t. I wanted to know everything going on in the business.

I never felt like I managed it and I wasn’t alone. Everyone in those rooms was under pressure to sound certain for the board and their superiors. So “this is what’s happening” was often a confident best guess.

That’s what Magnetize is built to fix. For the first time, AI can hold it all at once: the ad accounts, sales calls, market, competition, and what your team already knows. We’ll never understand it perfectly, but we can get closer than anyone before and keep improving.

Rob Evans — Founder

That’s why we’re always in pursuit.

Where we start

Where we start before we run the plan.

We start every new client with a commercial foundations review. Before launching a campaign, we determine what your marketing needs to deliver and whether your targets are right.

What we check:

What the business is trying to achieve in money.

What stage the business is at, and whether the marketing matches it.

What a customer is worth, and what you can afford to pay to win one.

Whether your targets stack up against what you actually make from a customer.

What’s changed in the business that marketing hasn’t caught up to yet.

Where your current activity is aimed at the wrong thing.

Only then do we look at the channels. This is the commercial thinking most marketing misses.

You’ll come away knowing what your marketing should deliver, where it is off track, and what we’d fix first. It’s free with no obligation to continue.

When we say no

If paid media won’t work for you, we’ll say so

A young fashion brand came to us for paid media. Our review showed they were spending like an established company, before they’d built the brand to back it up.

Over 80% of purchases came from people already searching their name.
Just 6% of the budget was reaching those branded searches
~£14,000 spent trying to find new customers

So we rebuilt the plan around growing the brand, made brand searches the metric to watch, and told them honestly that it wasn’t the right time to hire us.

We’d rather give the right advice than win the work. It’s not the first time we’ve said no, and it won’t be the last.

Book a commercial foundation review

How we use AI

Every agency says they’re AI-led. What’s different here?

Most agencies point AI at the output

Ad copy, creative variants, blog posts, headline tests. Useful, but it’s the easy half and doesn’t change if the plan was right.

We point it at the input

AI-led for us means using AI to understand your business commercially, since every plan should start there. Get that wrong and no generated ad copy saves you.

That system is called Magnetize Pulse.

What Pulse actually does

Gather

It pulls in more than an ad account: your paid search, paid social, SEO and AI search data, plus your CRM, sales calls, margins, competitors, and market movements.

Connect

It places business data next to channel data so cost per lead sits beside what those leads were worth, and a ranking beside what it earned. One view instead of four scoreboards.

Advise

It watches for drift. What has changed in the business that marketing hasn’t caught up to. Where a channel hits its target but misses the point. What a number means, not just what it says.

Act

We make the call. Pulse flags it, a person decides. Nothing changes in your accounts just because the software thinks it should.

What you get out of it

Reporting you can take straight into a board meeting

Your business numbers appear on the same page as ad numbers, built automatically rather than pulled together the week it’s due.

A team that always has the full picture

Our specialists work with Pulse daily, so when you ask a question, the answer starts from everything we know about your business, not just the ad account.

A plan that updates when the business does

When something shifts, it appears in weeks, not at the quarterly review.

Our approach

Where does search marketing usually go wrong?

Hard to find when it matters.

Buyers search for your offerings, but competitors appear first.

Overreliance on a single channel.

If all enquiries come from Google Ads, any price increase or policy change directly impacts your pipeline.

Rising paid traffic costs.

Each click is more expensive, and platforms often prioritise cheaper conversions over your most valuable ones.

Stalled organic growth.

Rankings decline, traffic plateaus, and the causes remain unclear.

Buyers researching in new places.

Many begin with AI tools before consulting Google to make decisions.

Absent where buyers now shortlist

When buyers ask ChatGPT to compare options in your category, competitors can appear, and you don’t.

Clients

Clients we’re proud to work with.

Trusted by marketing leaders in healthcare, pharmacy, finance, and retail.

How we work

A strategy built around how you make money.

We begin with your commercial objectives: what you sell, customer value, and category requirements. We then develop a unified search strategy and assign each channel to its strengths.

Understand how you make money

We map your margins, capacity, sales process, customer lifetime value, and category rules. Our in-house background at PE-backed businesses means we know the pressure behind the numbers.

Find the opportunities.

We audit your paid and organic search performance, your tracking, and where competitors are winning buyers you should be reaching.

Build one search strategy

We set the right mix of PPC, SEO, ChatGPT Ads and paid social for your goals, timescale, and budget, tailored to your category’s rules.

Launch and connect your data

We build campaigns, fix your tracking, and feed CRM stages or product margins back into every platform.

Measure and improve every week.

You see what’s working, what we changed, and what’s next.

PPC captures immediate buyers, SEO builds long-term visibility, ChatGPT Ads reach buyers researching inside ChatGPT, and paid social reaches them before they search.

What we measure

Rankings, clicks and impressions show progress. They aren’t results.

We measure what reaches your business: qualified traffic, enquiries, bookings, customers, and revenue.

For lead generation, we connect your CRM and offline sales to track which enquiries convert to customers. For e-commerce, we incorporate product-level margins, ensuring bidding targets profit rather than just revenue.

That’s performance marketing your finance director can check.

Results

What results do Magnetize clients see?

Every result below is measured in bookings, enquiries or cost per customer: the numbers that reach your P&L.

Dental

4,701

NHS new-patient bookings

Our clients

Specialists in the categories other agencies avoid.

We work with brands where the purchase matters and the rules are tight. Most clients meet both conditions below.

The rules are tight.

Healthcare, fertility, online pharmacy, veterinary medicines, funerals, annuities, and insurance all carry real compliance work and genuine policy risk. Many agencies turn these accounts away. Ten of our twelve clients work in these sectors.

The purchase is considered.

The purchase is considered. Nobody impulse-buys £3,000 of flooring, a Florida family holiday, or a lift maintenance contract. Buyers research, compare, and take weeks to decide. Every client we work with sells something like this

The clusters we know best

Healthcare & pharmacy

Clinics, fertility, dental, home care, online pharmacy, and veterinary medicines. This is our largest client group, backed by specialist pharmaceutical experience in the team.

Financial & Funeral

Funerals, annuities, and insurance are sensitive sectors where tone, timing, and compliance are as important as media buying.

Considered retail & industrial

Flooring, travel and lift servicing: high-value purchases with long research periods, where margin matters more than revenue.

Our Services

Which search marketing services does your business need?

Most businesses need a mix, and the right mix changes as they grow. PPC, SEO, and ChatGPT Ads capture active buyers, while paid social engages them earlier in the journey. All channels operate under one plan and data set, ensuring collaboration rather than competition.

PPC Management

Google Ads and Microsoft Ads put your business in front of buyers the moment they search. We design campaigns based on your margins and capacity, integrate CRM or product data, and review search terms weekly to ensure the budget targets high-converting searches.

Explore PPC Management Services

Paid Social

Meta and LinkedIn reach your buyers before they start searching, which matters when demand is seasonal, limited, or needs explaining first. We target by audience, role, and seniority, build from your first-party data, and judge performance on qualified enquiries and sales, not reach.

Explore Paid Social

SEO Services

SEO delivers lasting organic visibility beyond the campaign period. We resolve technical issues, create content aligned with buyer intent, and establish expertise and trust signals essential for health and finance topics. Success is measured by qualified traffic and enquiries, not just rankings.

ChatGPT Ads

Buyers now research and shortlist directly inside ChatGPT. We can place your brand in those conversations using OpenAI’s ad platform, leveraging your existing search data just as we do for current clients. We’ll verify your industry’s eligibility before you spend anything.

Client reviews

We’re rated 5 stars on reviews.io.

Trusted by marketing leaders across healthcare, later-life services, retail and industrial.

Edward Madden
CMO for an International Medical ID Business

Mark Beavan
Marketing Director for an International IVF Business

Laura Belford Thomas
Head of Marketing for a Leading UK Homecare Provider

Lukas Schlenker
Director of a Leading National Lift Maintenance Business

Aaron Robinson
Senior Marketing Manager for an International IVF Business

Charlotte Ham
Senior Marketing Manager for a Leading UK Homecare Provider

The team

The search partner for marketing leaders who answer for revenue.

Rob

Founder & MD

Rob has 15 years in digital marketing, mostly leading in-house teams for insurance, travel e-commerce, homecare and funeral plan brands. At a national homecare provider, he managed a £2.5m acquisition budget and won In-House Biddable Team of the Year in 2021. He founded Magnetize in 2024 to build the agency he wanted to hire.

Connect on LinkedIn

Petar

Head of Paid Media

Petar has 12 years of experience in paid search across B2B and B2C accounts. At a global media network, he led PPC for technology, payments, and retail brands after managing multi-million-pound e-commerce accounts for a travel group. He now oversees all paid media delivery, focusing on accounts where pipeline and profit matter more than volume.

Connect on LinkedIn

Craig

Head of Search

Craig has 12 years of experience in paid search, SEO, and paid social, with a strong emphasis on healthcare and pharmaceuticals. At a specialist pharmaceutical digital agency, he led PPC, technical SEO, and content for regulated health brands. He now leads our organic search services.

Connect on LinkedIn

Bec

PPC Manager

Bec has 17 years in paid search, most of it at major London media agencies. She led search for an international money transfer brand across 21 markets and managed accounts for leading UK museums and heritage attractions. She now owns day-to-day account quality and leads our ChatGPT Ads work.

Connect on LinkedIn

Alan

Senior PPC Executive

Alan has 5 years of experience in ecommerce paid search, managing Google Ads and Shopping across a portfolio of up to 40 online retailers, including global brands. His specialism is the technical side: product feeds, Merchant Center, and Performance Max. He now runs ecommerce campaign delivery, where margin data decides where the budget goes.

Connect on LinkedIn

Ann

Operations Manager

Ann has more than 15 years of experience in operations, finance, and bid management. She spent six years in bookkeeping and compliance-heavy submissions under a government energy scheme after managing international tender submissions. She now runs onboarding, contracts, invoicing, and payroll, so our specialists stay focused on client accounts.

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Kenneth

Data and Automation Lead

Kenneth has 3+ years’ experience in data analytics and engineering in Australia and the US. He builds data pipelines and dashboards for agencies, turning ad and analytics data into reports. He works with Google Cloud, AWS, Looker Studio, and AI tools using SQL and Python. At Magnetize, he leads client reporting and uses Claude to automate the pipeline from raw data to insight, helping clients quickly see what’s working and letting the team focus on insights.

Connect on LinkedIn

Jessica

AI and research assistant

Jessica has 5 years in paid search, including time at Google, giving her a platform-side view of how the ad ecosystem works. She now leads our AI research by testing the tools hands-on and building the commercial understanding that underpins Magnetize Pulse and our reporting.

Connect on LinkedIn

Talk to Us

Get found by the buyers worth winning.

Tell us how your business makes money. We’ll show you where your search marketing is falling short across PPC, SEO, tracking, and compliance, along with our recommended priorities.

No obligation or sales pitch.

FAQs

Frequently Asked Questions

What is a search marketing agency?

A search marketing agency helps businesses get found when people search online. That usually means paid search (PPC), such as Google Ads, and search engine optimisation (SEO) for organic results. Increasingly, it also covers AI platforms such as ChatGPT, where brands can now advertise inside conversations.

What does a search marketing agency do?

It plans your search strategy, runs PPC campaigns, improves your SEO, runs ChatGPT Ads where your category is eligible, and measures the results of each activity. A good agency starts with your commercial goals and tracks results through to enquiries, bookings, and revenue, so you know where to spend next.

What is the difference between SEO and PPC?

SEO generates visibility through organic listings by making your site relevant, fast, and trustworthy. PPC secures paid placements and charges you per click. SEO delivers long-term growth, while PPC provides immediate results. Each addresses a different stage of the search journey, complementing the other.

Should my business invest in SEO or PPC?

The choice depends on your goals, competition, timeline, and budget. PPC offers immediate access to active buyers, ideal for launches or urgent objectives. SEO builds long-term visibility and reduces dependence on paid clicks. Most businesses benefit from a tailored mix based on their current needs.

Can SEO and PPC work together?

Yes. Using both increases your presence in search results and offers more opportunities to be found. PPC data reveals which searches convert, informing SEO content, while strong organic rankings can reduce paid spend on well-performing terms.

How can a search marketing agency help my business grow?

A search marketing agency increases your visibility to the right audience and converts that into enquiries, bookings, customers, or revenue. The value lies in linking search activity to business outcomes, ensuring your budget is allocated effectively. While no agency can guarantee specific results, you should always be able to measure your return on investment.

Do you work with businesses in regulated industries?

Yes, this is our area of expertise. Many of our clients operate in healthcare, pharmacy, funeral services, annuities, or insurance, where platform policies and advertising regulations present challenges. We design campaigns and content to comply with these requirements from the outset.

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