PPC that turns complex buying journeys into profit.
We help growing businesses get more from Google, Bing and Meta – whether you sell services, products or something in between.
We help growing businesses get more from Google, Bing and Meta – whether you sell services, products or something in between.
Our approach has been recognised with multiple European and UK Search Awards for driving growth in complex, high‑value service markets – particularly in healthcare and other regulated sectors.
Across the businesses we work with, we keep seeing the same roadblocks:
Different conversion actions (phone calls, forms, brochure downloads, demo requests, add‑to‑cart, first purchase) do not have the same value or intent. Yet most accounts still optimise them all equally.
We separate, track and value each action properly, then feed those values back into Google and Microsoft Ads so bidding lines up with your real-world economics.
Most growing businesses sell more than one thing. Service lines, plans and product ranges all carry different margins and lifetime values – from low-ticket, entry‑level offers to flagship, high‑margin services and SKUs.
We plug this commercial reality into your PPC setup: structuring campaigns and feeds at service/product level, layering in margin data where possible and steering budget towards what actually grows profit, not just volume.
High-consideration purchases don’t happen in one session. Prospects research, compare, come back via different channels, talk to sales or visit stores before any revenue hits your bank.
We map and track the key steps in that journey – from micro‑conversions and CRM stages to repeat ecommerce behaviour – and send these signals back into Google and Bing so they optimise towards the touchpoints that really predict revenue.
Performance isn’t equal across regions, branches, territories or product lines – and neither is your capacity or stock.
We design structures that show this clearly and then bias spend towards the locations, services and products that can convert profitably right now.
Media metrics don’t tell you if calls were answered, leads were qualified, or orders could be fulfilled. If operations and sales can’t keep up, even “good” campaigns waste money.
We align PPC with your operational reality – adjusting targeting, ad schedules, lead types and product pushes based on sales capacity, service coverage and stock, so you’re not paying for demand you can’t serve well.
For both lead gen and ecommerce, the same problem shows up: pages that don’t clearly explain the value or make it easy for people to take the next step. That might be a complex form, a weak value proposition, slow load speeds or confusing product presentation.
We work on the full journey from ad click to conversion – tightening the message, removing friction on landing pages and checkout, and making sure the experience matches what the ad promised, so more of your paid traffic turns into pipeline and profitable revenue.
Clean tracking, clear separation of conversion types, CRM and offline conversion imports, and (for ecommerce) product‑level margin data so bidding lines up with real value.
Campaigns, ad groups and feeds designed around services, products, locations and capacity, not just platform defaults.
Ruthless search term management, smart audiences and better landing/shopping experiences so more of the right clicks turn into revenue.
Ongoing analysis, testing and roadmap planning to keep performance moving, not just “keeping the lights on”.
Search, Performance Max and YouTube structured around your margins, pipeline and capacity.
Extend profitable search into Bing with structures and tracking that mirror your best‑performing campaigns.
Facebook and Instagram campaigns to generate demand and support search, optimised to qualified leads and high‑value customers.
We experiment with new large language model tools that are starting to enable faster ad variant generation and structured testing, using them carefully alongside our proven PPC processes.
See how we saved TFP Fertility money and increased their conversion rates, helping to smash their growth targets.
The Good Care Group is a leading UK home care provider, who offer services of both live in care and visiting care across the UK. They had been struggling with performance of their PPC accounts in late 2023. These once good performing PPC accounts were driving far less return than they once were to the point that the business was considering switching off PPC as a channel entirely.
When we began speaking with the founders of Deltron, they were unhappy with the results from their agency. They were not provided with access to their own Google Ads account, and instead were just given insights from a superficial reporting tool that focused only on traffic.
Aura was struggling to make any return on their investment from the Google Ads platform with high costs and a low amount of conversions/leads. We took this on from May 2023 and throughout the rest of the year improved their campaign structure, implemented call tracking, had a strict negative keyword policy, implemented a landing page strategy, and implemented ROAS bidding.
“Working with Rob was a pleasure – insightful, responsive and professional with a deep knowledge of digital advertising.
Would recommend any business who is looking for an agency who feels like one of the team to contact him”
★★★★★
“The best people in the industry are those that live and breath what they do! Rob & the team at Magnetize are exactly this!
Attention to detail, energy, technically ability and results they have it all”
★★★★★
“I’ve had a fantastic experience of working with Magnetize. Through Rob’s close management and expertise, we’ve managed to create a significant increase in PPC leads in the first three months of working with him. I wouldn’t hesitate to recommend Magnetize to anyone that needs an audit of their paid media accounts or new management of their paid media strategy. They are great at what they do.”
★★★★★
“Excellent and professional service – really good data support which drives decision making. Can only recommend Rob.”
★★★★★
“I’ve been working in the marketing sector for over 15 years, and Magnetize is truly one of the best PPC agencies I’ve worked with. Rob and the team are always available, offering the time and support we need. Since switching to Magnetize for all our PPC needs, they’ve been fantastic. Their unique approach has delivered an outstanding ROI, and we couldn’t be more pleased with the results.”
★★★★★
“Magnetize has been really great to work with. Rob’s expertise and knowledge has driven an increase in both the volume and quality of PPC leads in just a short period of time. The team is a pleasure to work with, responsive, reliable and are genuinely invested the success of our accounts. I highly recommend Magnetize for PPC and paid media management.”
★★★★★
Read more reviews on reviews.io
Before touching campaigns, we get clear on how your business really makes money; margins, capacity, sales process, locations and lifetime value. This goes beyond “digital” and into commercial marketing, so the PPC strategy is built around the numbers that matter, not vanity metrics.
Think of us as both the architects and the builders: we help design the blueprint for profitable growth, then execute it with the same care we used to lead in‑house teams for PE‑backed businesses.
Once we understand your economics and buying journey, we design the account structure around how you actually generate profit – whether that’s high‑value enquiries, repeat customers, or specific product lines.
For lead generation, we focus on clean tracking, clear separation of enquiry types, CRM integration where possible, and smart use of offline conversions so Google and Microsoft optimise to pipeline and revenue, not just raw leads.
For ecommerce, we go deep on Shopping and Performance Max – structuring campaigns and feeds around product categories and margins, cleaning and enriching product data, and using first‑party signals and post‑purchase behaviour so the platforms prioritise customers and SKUs that drive profitable growth.
Across both, we’re ruthless about query filtering, audience layering and landing experience, so the clicks you pay for are the ones most likely to turn into high‑value revenue.
Each team member is selected from a pool of 1,000+ applicants, so the people on your account are true PPC specialists, not generalists learning on your budget. By hiring nationally instead of in a single city, we can hand‑pick the best operators we find – people who’ve managed serious Google, Microsoft and Meta budgets and know how to grow complex businesses, not just chase cheap clicks
“With over 15 years of hands-on digital experience, I’ve built and led multiple high-performing teams in-house. Today, I specialise in helping mid-size service businesses harness digital to drive measurable ROI and lasting business growth.”
“With 12 years in PPC and experience at global network agencies like Dentsu Media, I’ve delivered campaigns for brands such as Co‑op, Intel, and Mastercard. Today, I focus on using data‑led strategy at Magnetize to drive ROI and growth for ambitious service businesses.”
“With 12 years in digital marketing, I’ve developed strategies that push the boundaries of SEO and Google Ads performance. After specialising in healthcare, I now apply that approach across other service businesses — driving innovation, measurable results, and lasting impact.”