Your channels are hitting their targets, but revenue is not growing.
We use AI to first understand your business commercially. Then we run PPC, paid social, SEO, and AI search to match.
Recognised by the industry for commercial performance
Every channel marks its own homework but none know what a customer is worth to you.
Every channel looks good. Your P&L doesn’t move.
For one client, form fills rose throughout the year and every metric looked strong. But the business told us performance was down. They cared about contacts and bookings, and those were falling. The account data wasn’t wrong; it was measuring the wrong thing.
Too much moves at once for one view to see it: your other channels, what happens on the phone after the click, competitor pricing, the economy, and whether your team can serve the demand you’ve just bought. Four agencies, four scoreboards, and none looking at what you are.
Meanwhile, you’re in a board meeting explaining why spending is up, but revenue isn’t. The reports say it’s working. The P&L says it isn’t. Both are true and hard to explain.
No amount of channel skill fixes a plan that was wrong before you spent a pound. That isn’t a channel problem. It’s a commercial one.
Before Magnetize, I ran marketing teams on the client side, managing millions of pounds in spend. I listened to sales calls and sat with the sales team, finance team, and anyone who might know something I didn’t. I wanted to know everything going on in the business.
I never felt like I managed it and I wasn’t alone. Everyone in those rooms was under pressure to sound certain for the board and their superiors. So “this is what’s happening” was often a confident best guess.
That’s what Magnetize is built to fix. For the first time, AI can hold it all at once: the ad accounts, sales calls, market, competition, and what your team already knows. We’ll never understand it perfectly, but we can get closer than anyone before and keep improving.
That’s why we’re always in pursuit.
Rob Evans — Founder & MD
Read my full storyWe start every new client with a commercial foundations review. Before launching a campaign, we determine what your marketing needs to deliver and whether your targets are right.
You’ll come away knowing what your marketing should deliver, where it is off track, and what we’d fix first. It’s free with no obligation to continue.
A young fashion brand came to us for paid media. Our review showed they were spending like an established company, before they’d built the brand to back it up.
So we rebuilt the plan around growing the brand, made brand searches the metric to watch, and told them honestly that it wasn’t the right time to hire us.
We’d rather give the right advice than win the work. It’s not the first time we’ve said no, and it won’t be the last.
Ad copy, creative variants, blog posts, headline tests. Useful, but it’s the easy half and doesn’t change if the plan was right.
AI-led for us means using AI to understand your business commercially, since every plan should start there. Get that wrong and no generated ad copy saves you.
That system is called Magnetize Pulse.
It pulls in more than an ad account: your paid search, paid social, SEO and AI search data, plus your CRM, sales calls, margins, competitors, and market movements.
It places business data next to channel data so cost per lead sits beside what those leads were worth, and a ranking beside what it earned. One view instead of four scoreboards.
It watches for drift. What has changed in the business that marketing hasn’t caught up to. Where a channel hits its target but misses the point. What a number means, not just what it says.
We make the call. Pulse flags it, a person decides. Nothing changes in your accounts just because the software thinks it should.
Your business numbers appear on the same page as ad numbers, built automatically rather than pulled together the week it’s due.
Our specialists work with Pulse daily, so when you ask a question, the answer starts from everything we know about your business, not just the ad account.
When something shifts, it appears in weeks, not at the quarterly review.
It’s the first question regulated businesses ask, and the right one. Your data stays yours, it isn’t used to train anything, and we’ll show you exactly what Pulse touches and what it doesn’t before anything is connected.
How we handle your dataPulse doesn’t run anything. It gives our specialists the full picture, and they make the calls.
Between them, they’ve spent over 60 years in search and paid media, across insurance, travel, ecommerce, homecare, funeral care, museums and pharmacy. Not adjacent to regulated markets. In them.
Rob has 15 years in digital marketing, mostly leading in-house teams for insurance, travel e-commerce, homecare and funeral plan brands. At a national homecare provider, he managed a £2.5m acquisition budget and won In-House Biddable Team of the Year in 2021. He founded Magnetize in 2024 to build the agency he wanted to hire.
Petar has 12 years of experience in paid search across B2B and B2C accounts. At a global media network, he led PPC for technology, payments, and retail brands after managing multi-million-pound e-commerce accounts for a travel group. He now oversees all paid media delivery, focusing on accounts where pipeline and profit matter more than volume.
Craig has 12 years of experience in paid search, SEO, and paid social, with a strong emphasis on healthcare and pharmaceuticals. At a specialist pharmaceutical digital agency, he led PPC, technical SEO, and content for regulated health brands. He now leads our organic search services.
Bec has 17 years in paid search, most of it at major London media agencies. She led search for an international money transfer brand across 21 markets and managed accounts for leading UK museums and heritage attractions. She now owns day-to-day account quality and leads our ChatGPT Ads work.
Alan has 5 years of experience in ecommerce paid search, managing Google Ads and Shopping across a portfolio of up to 40 online retailers, including global brands. His specialism is the technical side: product feeds, Merchant Center, and Performance Max. He now runs ecommerce campaign delivery, where margin data decides where the budget goes.
Ann has more than 15 years of experience in operations, finance, and bid management. She spent six years in bookkeeping and compliance-heavy submissions under a government energy scheme after managing international tender submissions. She now runs onboarding, contracts, invoicing, and payroll, so our specialists stay focused on client accounts.
Kenneth has 3+ years’ experience in data analytics and engineering in Australia and the US. He builds data pipelines and dashboards for agencies, turning ad and analytics data into reports. He works with Google Cloud, AWS, Looker Studio, and AI tools using SQL and Python. At Magnetize, he leads client reporting and uses Claude to automate the pipeline from raw data to insight, helping clients quickly see what’s working and letting the team focus on insights.
Jessica has 5 years in paid search, including time at Google, giving her a platform-side view of how the ad ecosystem works. She now leads our AI research by testing the tools hands-on and building the commercial understanding that underpins Magnetize Pulse and our reporting.
Because in these markets, the feedback loop everyone else relies on doesn’t exist.
A fashion brand sees the sale in the account minutes after the click. You don’t. Your enquiry becomes a consultation, then a conversation six weeks later over the phone. The channel never sees the outcome, so it optimises toward the nearest thing it can see and calls that success.
Then there’s the spread. A patient enquiry worth £80 and one worth £4,000 look identical in an ad account. Without the commercial layer, marketing spends the same to win both.
You can’t just outspend the problem. What you’re allowed to say, who you can target, and which data you can use are decided by someone else.
The rules decide what you can do before strategy gets a say. Certification requirements, restricted targeting, limited conversion data, and claims you can’t make even when they’re true.
Nobody buys on impulse. High value, long decision, several people involved, and the sale often finishes somewhere your ad account can’t see.
Plenty of our clients are both.
We work in all five right now, not as sectors we’d like to enter. Our team worked in these categories before Magnetize existed.
Our three largest clients are ecommerce businesses. The commercial layer matters just as much there but asks a different question: which products are worth winning once you count margin, returns, and repeat buyers.
The foundations review answers that before you commit to anything. We’ve told businesses when we’re not the right next step.
Trusted by marketing leaders in healthcare, pharmacy, retail, travel and other complex, regulated sectors.
Probably not all of them, and almost never all at once.
That’s what the plan decides. Most agencies arrive having already chosen because they sell what they’re set up to sell. We first determine what your marketing needs to produce, then pick the channels that can deliver it in the order that fits your stage.
Captures existing demand. The fastest route to revenue when people actively look for what you sell, and the easiest to waste if targets are set against the wrong number. Google and Microsoft certifications and verification work are required before you can advertise in many regulated spaces.
If people aren’t searching for what you do, paid search won’t save you. We’ll tell you if the volume isn’t there before you spend.
Builds the pipeline before they search. Creative and positioning do the work, tested against who actually buys rather than who clicks.
It rarely delivers direct response as cheaply as search in considered markets. It builds demand that search captures.
Builds compound value over time. In regulated markets, compliance-approved technical structure and high-authority content win against volume publishing.
It takes 3–6 months to show commercial momentum. If you need pipeline this month, this isn’t the first lever.
More buyers now ask an assistant instead of searching. In considered purchases, they often ask it to shortlist. This work follows being named in those answers. We know it works because it’s how a conveyancing client found us. They asked Claude for an agency, and we were the answer.
No one can guarantee placement in an AI answer. What we can do is build the evidence these systems look for and measure whether you start to appear.
A new channel, and we’re early. Worth testing now while costs are low and competition is thin.
It’s a test, not a proven channel yet, and several regulated categories are not eligible. We’ll tell you immediately if yours is one of them.
Because four specialists produce four scoreboards and no one owns the number that matters. Your SEO agency reports traffic. Your paid agency reports cost per lead. Your social agency reports reach. Each one is winning, yet you still can’t answer the board’s question.
One plan, one set of numbers, one view of what the business actually made.
Across regulated and considered purchases, commercial clarity creates predictable compound growth.
Across more than 150 dental practices, these are booked appointments, not enquiries or clicks, at a cost per booking that most practices spend on a single click.
Funeral care. Not cost per conversion in the ad account but the cost of winning a customer for the whole business, cut by three quarters in eight months. We scaled to £100k a month. Cost per conversion fell 80% over the same period.
5.0 out of 5 on reviews.io. Five industry awards, including Best Use of Search in Healthcare at the UK Search Awards 2025 and Lead Gen Campaign of the Year at the UK Paid Media Awards 2026, plus two finalist placements.
Impressions, click-through rates, traffic growth, and cost per lead in isolation.
They are all real numbers but none show whether the business made money. If an agency’s proof rests on them, it usually means the commercial numbers were unavailable or poor.
It’s a 30-minute free call where we determine what your marketing should produce before anyone touches an account. We assess what a customer is worth to you, what you can afford to pay to win one, whether your current targets match what you make, and what’s changed in the business that marketing hasn’t caught. You get our honest read on whether those targets hold up and what we’d fix first. There’s no obligation to continue, and if your money is better spent elsewhere for now, we’ll say so.
Because return on ad spend treats every pound of revenue as if it were worth the same, which it never is. A sale on a high-margin product and one on a low-margin product look identical in a ROAS figure, as do a lead that becomes a customer and one that wastes an hour of your sales team’s time. Profit on ad spend asks what the business kept. That’s the number your P&L moves on, so it’s the number we set targets against.
Both. Our three largest clients are ecommerce businesses, and about a third of our revenue comes from work outside lead generation. The method is the same, but it asks a different question: instead of what you can afford to pay for a lead, we determine which products are worth winning by accounting for margin, returns, and repeat buyers.
No, and nobody can. Assistants like ChatGPT, Claude, and Google’s AI results decide what to name on their own. There is no place to buy and no setting to switch on. What we can do is build the evidence these systems look for: clear claims, specific numbers, content they can read, and measure whether you start appearing. We know the work matters because a conveyancing client found us this way: they asked Claude for an agency, and we were the answer.
Your data stays yours and is not used to train any AI model. Before we connect anything, we show you exactly what Magnetize Pulse touches and what it does not, so you can take that to whoever needs to approve it. It’s the first question regulated businesses ask us, and it should be.
Paid search on Google and Microsoft, paid social on Meta and LinkedIn, SEO, AI search visibility, and ChatGPT Ads. We rarely recommend all of them and almost never all at once. The foundations review decides which ones your business needs and in what order.
Rated 5.0 out of 5 on reviews.io. Every review below is from a client in a regulated or considered market.
“Working with Rob was a pleasure – insightful, responsive and professional with a deep knowledge of digital advertising. Would recommend any business who is looking for an agency who feels like one of the team to contact him.”
“The best people in the industry are those that live and breathe what they do! Rob & the team at Magnetize are exactly this! Attention to detail, energy, technical ability and results — they have it all.”
“I've had a fantastic experience of working with Magnetize. Through Rob's close management and expertise, we've managed to create a significant increase in PPC leads in the first three months of working with him.”
“Excellent and professional service – really good data support which drives decision making. Can only recommend Rob.”
“I've been working in the marketing sector for over 15 years, and Magnetize is truly one of the best PPC agencies I've worked with. Their unique approach has delivered an outstanding ROI, and we couldn't be more pleased with the results.”
“Magnetize has been really great to work with. Rob's expertise and knowledge has driven an increase in both the volume and quality of PPC leads in just a short period of time. I highly recommend Magnetize for PPC and paid media management.”
A conversation about your business, not your ad accounts. What you want to achieve financially, what a customer is worth to you, recent changes, and where your current activity is focused.
You’ll leave with our honest view on whether your targets hold up and where we’d look first, whatever you decide next. If your money is better spent elsewhere for now, we’ll say so.
Another quarter of four green lights and a flat P&L. The board asks the same question, and you still have no answer.
We’ll never understand a business perfectly. We’ll get closer than anyone else is trying and keep improving. Always in pursuit.
