Magnetize is the PPC agency for service businesses where revenue comes from enquiries, calls, and weeks of consideration. We give the platforms the full picture so spend follows profit, not the cheapest click.
Our proven methodology has won multiple European and UK Search Awards for driving measurable growth in complex, regulated markets such as healthcare.
For businesses where a “lead” isn’t a lead until your sales team qualifies it.
See how we saved TFP Fertility money and increased their conversion rates, helping to smash their growth targets.
The Good Care Group is a leading UK home care provider, who offer services of both live in care and visiting care across the UK. They had been struggling with performance of their PPC accounts in late 2023. These once good performing PPC accounts were driving far less return than they once were to the point that the business was considering switching off PPC as a channel entirely.
When we began speaking with the founders of Deltron, they were unhappy with the results from their agency. They were not provided with access to their own Google Ads account, and instead were just given insights from a superficial reporting tool that focused only on traffic.
Aura was struggling to make any return on their investment from the Google Ads platform with high costs and a low amount of conversions/leads. We took this on from May 2023 and throughout the rest of the year improved their campaign structure, implemented call tracking, had a strict negative keyword policy, implemented a landing page strategy, and implemented ROAS bidding.
Before launching campaigns, we learn how your business earns revenue: your margins, capacity, sales process, locations, and customer lifetime value. Our team has managed PPC in-house at private-equity-backed companies and understands the commercial pressures you face.
We help you build a plan for profitable growth and follow through with the same discipline used in leading in-house teams.
Once we understand your business and how your customers buy, we set up campaigns focused on high-value enquiries, the right service lines, and buyers worth winning. On search, we set up clean tracking, connect your CRM, and bring in offline conversions so Google and Microsoft Ads optimise for real sales opportunities, not just leads.
On Meta, we run Facebook and Instagram campaigns that create demand and feed qualified leads into the same tracking and CRM setup, so search and social work together. Across both, we are strict about query filtering, audience layering, and landing experience.
We select each team member from over 1,000 applicants, so the people on your account are true PPC specialists, not account managers handing off to juniors.
By hiring nationally, we find people who have managed significant budgets on Google, Microsoft, and Meta and know how to grow complex businesses, not just chase cheap clicks.
We specialise in paid media on Google, Microsoft and Meta. Each platform is managed to support a specific stage of your customer’s buying journey. Our approach begins with your margins, sales process, and pipeline, not platform defaults or generic best practices.
Search, Performance Max, and YouTube campaigns are built around your business goals. We structure your account by your services, margins and capacity, using CRM data and offline conversions to optimise for revenue. Each week, we review search term reports to ensure your budget supports searches that generate real enquiries.
Bing reaches a professional, senior audience that Google often misses, and with less competition, your cost-per-click is usually lower. We mirror your best-performing Google search campaigns into Microsoft Ads, maintaining the matching structure, tracking, and bidding logic, so you reach more decision-makers without extra effort or cost.
“Working with Rob was a pleasure – insightful, responsive and professional with a deep knowledge of digital advertising.
Would recommend any business who is looking for an agency who feels like one of the team to contact him”
★★★★★
“The best people in the industry are those that live and breath what they do! Rob & the team at Magnetize are exactly this!
Attention to detail, energy, technically ability and results they have it all”
★★★★★
“I’ve had a fantastic experience of working with Magnetize. Through Rob’s close management and expertise, we’ve managed to create a significant increase in PPC leads in the first three months of working with him. I wouldn’t hesitate to recommend Magnetize to anyone that needs an audit of their paid media accounts or new management of their paid media strategy. They are great at what they do.”
★★★★★
“Excellent and professional service – really good data support which drives decision making. Can only recommend Rob.”
★★★★★
“I’ve been working in the marketing sector for over 15 years, and Magnetize is truly one of the best PPC agencies I’ve worked with. Rob and the team are always available, offering the time and support we need. Since switching to Magnetize for all our PPC needs, they’ve been fantastic. Their unique approach has delivered an outstanding ROI, and we couldn’t be more pleased with the results.”
★★★★★
“Magnetize has been really great to work with. Rob’s expertise and knowledge has driven an increase in both the volume and quality of PPC leads in just a short period of time. The team is a pleasure to work with, responsive, reliable and are genuinely invested the success of our accounts. I highly recommend Magnetize for PPC and paid media management.”
★★★★★
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We’ve Been on Your Side of the Table.
Magnetize is made up of former in-house PPC leaders, so we understand what it means to be responsible for real revenue, not just reports. We know what clients truly need. That’s why our reports skip vanity metrics and focus on pipeline, revenue, and the weekly steps we take to improve them.
Rob founded Magnetize after 15 years in digital marketing, including senior in-house roles at PE-backed service businesses. That commercial background shapes everything about how Magnetize operates. We build campaigns around how businesses make money, not just how platforms report on them. Under Rob’s leadership, Magnetize has become an award-winning agency specialising in high-value lead generation for healthcare, financial services, and service businesses.
Petar brings 12 years of paid search expertise to Magnetize, with agency experience spanning Croud and Dentsu, where he managed large-scale budgets for global brands including Co-op, Intel, and Mastercard. He now oversees all paid media delivery at Magnetize, with a particular focus on complex lead generation in healthcare and financial services, where qualified pipeline matters more than raw volume.
Craig has 12 years of experience across paid search, SEO, and paid social, with a deep specialism in healthcare and pharmaceuticals. Before Magnetize, he held roles at a specialist pharmaceutical digital agency where he led performance across PPC, technical SEO, and content strategy for regulated health brands. At Magnetize, he leads our search offering across both paid and organic, helping clients build sustainable visibility and pipeline through integrated search strategy.
Bec has 17 years in paid search, spending the majority of her career at large London media agencies managing campaigns for global clients across financial services, travel, and entertainment. She specialises in building complex account structures to best practice standards and brings big agency rigour to the boutique specialist environment our clients value.
Ann manages the operational and commercial foundations that keep Magnetize running smoothly. With a background in business administration and financial management, she oversees invoicing, payroll, contracts, and client onboarding. Ann also leads our business development outreach, ensuring the right conversations happen with the right businesses at the right time.
