Why Magnetize 
Award-winning · PPC, SEO & AI search
Search marketing agency for regulated markets.
Where the purchase matters, the rules are tight, and platform defaults optimise for the wrong thing.
Magnetize runs PPC, SEO, ChatGPT Ads, and paid social as one plan, built around your category's rules. Every channel works from the same commercial data, so your ads, content, and audiences all chase profit and pipeline.
5.0 on reviews.io
Most clients in regulated categories
Real client results, not projections
Results across our clients
Why Magnetize
Trusted with the accounts most agencies turn down.
Healthcare, pharmacy, funerals, annuities, insurance. We take on the categories with real compliance work and genuine policy risk.
15+ years
In-house marketing leadership
- Former in-house marketing leaders run your account and have reported to a finance director.
- One joined-up search strategy, so each channel does what it does best.
- Performance you can take to the board. You see pipeline, bookings, and profit.
- Your CRM stages or product margins feed every campaign, set up for lead generation, e-commerce, or both.
- Your category's rules are planned from day one, not fixed after a disapproval.
- You receive clear weekly updates on pipeline, profit, recent changes, and next steps.
Clients
Clients we’re proud to work with.
Trusted by marketing leaders in healthcare, pharmacy, finance, and retail.
Our approach
Where does search marketing usually go wrong?
Overreliance on a single channel.
If all enquiries come from Google Ads, any price increase or policy change directly impacts your pipeline.
Rising paid traffic costs.
Each click is more expensive, and platforms often prioritise cheaper conversions over your most valuable ones.
Stalled organic growth.
Rankings decline, traffic plateaus, and the causes remain unclear.
Buyers researching in new places.
Many begin with AI tools before consulting Google to make decisions.
Absent where buyers now shortlist
When buyers ask ChatGPT to compare options in your category, competitors can appear, and you don’t.
How we work
How we work A strategy built around how you make money.
We begin with your commercial objectives: what you sell, customer value, and category requirements. We then develop a unified search strategy and assign each channel to its strengths.
01
Understand how you make money
We map your margins, capacity, sales process, customer lifetime value, and category rules. Our in-house background at PE-backed businesses means we know the pressure behind the numbers.
02
Find the opportunities.
We audit your paid and organic search performance, your tracking, and where competitors are winning buyers you should be reaching.
03
Build one search strategy
We set the right mix of PPC, SEO, ChatGPT Ads and paid social for your goals, timescale, and budget, tailored to your category’s rules.
04
Launch and connect your data
We build campaigns, fix your tracking, and feed CRM stages or product margins back into every platform.
05
Measure and improve every week.
You see what’s working, what we changed, and what’s next.
PPC captures immediate buyers, SEO builds long-term visibility, ChatGPT Ads reach buyers researching inside ChatGPT, and paid social reaches them before they search.
What we measure
What we measure Rankings, clicks and impressions show progress. They aren’t results.
We measure what reaches your business: qualified traffic, enquiries, bookings, customers, and revenue.
For lead generation, we connect your CRM and offline sales to track which enquiries convert to customers. For e-commerce, we incorporate product-level margins, ensuring bidding targets profit rather than just revenue.
That’s performance marketing your finance director can check.
Results
What results do Magnetize clients see?
Every result below is measured in bookings, enquiries or cost per customer: the numbers that reach your P&L.
Our clients
Our clients Specialists in the categories other agencies avoid.
We work with brands where the purchase matters and the rules are tight. Most clients meet both conditions below.
The rules are tight.
Healthcare, fertility, online pharmacy, veterinary medicines, funerals, annuities, and insurance all carry real compliance work and genuine policy risk. Many agencies turn these accounts away. Ten of our twelve clients work in these sectors.
The purchase is considered.
The purchase is considered. Nobody impulse-buys £3,000 of flooring, a Florida family holiday, or a lift maintenance contract. Buyers research, compare, and take weeks to decide. Every client we work with sells something like this
The clusters we know best
Healthcare & pharmacy
Clinics, fertility, dental, home care, online pharmacy, and veterinary medicines. This is our largest client group, backed by specialist pharmaceutical experience in the team.
Financial & Funeral
Funerals, annuities, and insurance are sensitive sectors where tone, timing, and compliance are as important as media buying.
Considered retail & industrial
Flooring, travel and lift servicing: high-value purchases with long research periods, where margin matters more than revenue.
Our Services
Which search marketing services does your business need?
Most businesses need a mix, and the right mix changes as they grow. PPC, SEO, and ChatGPT Ads capture active buyers, while paid social engages them earlier in the journey. All channels operate under one plan and data set, ensuring collaboration rather than competition.
PPC Management
Google Ads and Microsoft Ads put your business in front of buyers the moment they search. We design campaigns based on your margins and capacity, integrate CRM or product data, and review search terms weekly to ensure the budget targets high-converting searches.
Paid Social
Meta and LinkedIn reach your buyers before they start searching, which matters when demand is seasonal, limited, or needs explaining first. We target by audience, role, and seniority, build from your first-party data, and judge performance on qualified enquiries and sales, not reach.
SEO Services
SEO delivers lasting organic visibility beyond the campaign period. We resolve technical issues, create content aligned with buyer intent, and establish expertise and trust signals essential for health and finance topics. Success is measured by qualified traffic and enquiries, not just rankings.
ChatGPT Ads
Buyers now research and shortlist directly inside ChatGPT. We can place your brand in those conversations using OpenAI’s ad platform, leveraging your existing search data just as we do for current clients. We’ll verify your industry’s eligibility before you spend anything.
Client reviews
We’re rated 5 stars on reviews.io.
Trusted by marketing leaders across healthcare, later-life services, retail and industrial.“Working with Rob was a pleasure – insightful, responsive and professional with a deep knowledge of digital advertising. Would recommend any business who is looking for an agency who feels like one of the team to contact him.”
Edward Madden
CMO for an International Medical ID Business
“The best people in the industry are those that live and breathe what they do! Rob & the team at Magnetize are exactly this! Attention to detail, energy, technical ability and results — they have it all.”
Mark Beavan
Marketing Director for an International IVF Business
“I've had a fantastic experience of working with Magnetize. Through Rob's close management and expertise, we've managed to create a significant increase in PPC leads in the first three months of working with him.”
Laura Belford Thomas
Head of Marketing for a Leading UK Homecare Provider
“Excellent and professional service – really good data support which drives decision making. Can only recommend Rob.”
Lukas Schlenker
Director of a Leading National Lift Maintenance Business
“I've been working in the marketing sector for over 15 years, and Magnetize is truly one of the best PPC agencies I've worked with. Their unique approach has delivered an outstanding ROI, and we couldn't be more pleased with the results.”
Aaron Robinson
Senior Marketing Manager for an International IVF Business
“Magnetize has been really great to work with. Rob's expertise and knowledge has driven an increase in both the volume and quality of PPC leads in just a short period of time. I highly recommend Magnetize for PPC and paid media management.”
Charlotte Ham
Senior Marketing Manager for a Leading UK Homecare Provider
The team
The search partner for marketing leaders who answer for revenue.
Rob
Founder & MD
Rob has 15 years in digital marketing, mostly leading in-house teams for insurance, travel e-commerce, homecare and funeral plan brands. At a national homecare provider, he managed a £2.5m acquisition budget and won In-House Biddable Team of the Year in 2021. He founded Magnetize in 2024 to build the agency he wanted to hire.
Petar
Head of Paid Media
Petar has 12 years of experience in paid search across B2B and B2C accounts. At a global media network, he led PPC for technology, payments, and retail brands after managing multi-million-pound e-commerce accounts for a travel group. He now oversees all paid media delivery, focusing on accounts where pipeline and profit matter more than volume.
Craig
Head of Search
Craig has 12 years of experience in paid search, SEO, and paid social, with a strong emphasis on healthcare and pharmaceuticals. At a specialist pharmaceutical digital agency, he led PPC, technical SEO, and content for regulated health brands. He now leads our organic search services.
Bec
PPC Manager
Bec has 17 years in paid search, most of it at major London media agencies. She led search for an international money transfer brand across 21 markets and managed accounts for leading UK museums and heritage attractions. She now owns day-to-day account quality and leads our ChatGPT Ads work.
Ann
Operations Manager
Ann has more than 15 years of experience in operations, finance, and bid management. She spent six years in bookkeeping and compliance-heavy submissions under a government energy scheme after managing international tender submissions. She now runs onboarding, contracts, invoicing, and payroll, so our specialists stay focused on client accounts.
Talk to Us
Talk to Us Get found by the buyers worth winning.
Tell us how your business makes money. We’ll show you where your search marketing is falling short across PPC, SEO, tracking, and compliance, along with our recommended priorities.
No obligation or sales pitch.
FAQs
FAQs Frequently Asked Questions
What is a search marketing agency?
A search marketing agency helps businesses get found when people search online. That usually means paid search (PPC), such as Google Ads, and search engine optimisation (SEO) for organic results. Increasingly, it also covers AI platforms such as ChatGPT, where brands can now advertise inside conversations.
What does a search marketing agency do?
It plans your search strategy, runs PPC campaigns, improves your SEO, runs ChatGPT Ads where your category is eligible, and measures the results of each activity. A good agency starts with your commercial goals and tracks results through to enquiries, bookings, and revenue, so you know where to spend next.
What is the difference between SEO and PPC?
SEO generates visibility through organic listings by making your site relevant, fast, and trustworthy. PPC secures paid placements and charges you per click. SEO delivers long-term growth, while PPC provides immediate results. Each addresses a different stage of the search journey, complementing the other.
Should my business invest in SEO or PPC?
The choice depends on your goals, competition, timeline, and budget. PPC offers immediate access to active buyers, ideal for launches or urgent objectives. SEO builds long-term visibility and reduces dependence on paid clicks. Most businesses benefit from a tailored mix based on their current needs.
Can SEO and PPC work together?
Yes. Using both increases your presence in search results and offers more opportunities to be found. PPC data reveals which searches convert, informing SEO content, while strong organic rankings can reduce paid spend on well-performing terms.
How can a search marketing agency help my business grow?
A search marketing agency increases your visibility to the right audience and converts that into enquiries, bookings, customers, or revenue. The value lies in linking search activity to business outcomes, ensuring your budget is allocated effectively. While no agency can guarantee specific results, you should always be able to measure your return on investment.
Do you work with businesses in regulated industries?
Yes, this is our area of expertise. Many of our clients operate in healthcare, pharmacy, funeral services, annuities, or insurance, where platform policies and advertising regulations present challenges. We design campaigns and content to comply with these requirements from the outset.
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