AI-led digital marketing for regulated and considered markets

Get the commercial expertise your digital marketing needs.

Your channels are hitting their targets, but revenue is not growing.

We use AI to first understand your business commercially. Then we run PPC, paid social, SEO, and AI search to match.

Book a commercial foundations review See how pulse works

5.0 on reviews.io Most clients in regulated categories

Real client results, not projections

Results across our clients

Dental · 150+ practices

NHS bookings generated

£2.30cost per booking

£0.13cost per click

Rodericks Dental

Fertility · 8 clinics

Conversions increased

−20%cost per conversion

5 monthsto results

TFP Fertility

Home Care

Conversions increased

−75%cost per conversion

6 monthsto results

The Good Care Group

Healthcare · 5 clinics

Cost per booking, YoY

63%→67%booking completion

310peak monthly bookings

Ceda

Lift Services

Conversions increased

−40%cost per conversion

£15k/mospend, down from £20–25k

Deltron

Funeral

Cost per conversion

−75%business CAC

£100k/moad spend scaled to

Aura

The Gap

Why does every channel look like it’s working?

Every channel marks its own homework, but no one knows what a customer is worth to you.

Paid search

Hits its cost-per-lead target, but the leads don’t become customers.

Paid social

Finds the cheapest clicks, which are rarely your best customers.

SEO

Grows traffic from people researching, not buying.

AI search

Gets judged on being seen, not on what being seen is worth.

Every channel looks good. Your P&L doesn't move.

We’ve seen it in our own work

For one client, form fills rose throughout the year and every metric looked strong. But the business told us performance was down. They cared about contacts and bookings, and those were falling. The account data wasn’t wrong; it was measuring the wrong thing.

Why does nobody catch it?

Too much moves at once for one view to see it: your other channels, what happens on the phone after the click, competitor pricing, the economy, and whether your team can serve the demand you’ve just bought. Four agencies, four scoreboards, and none looking at what you are.

Meanwhile, you’re in a board meeting explaining why spending is up, but revenue isn’t. The reports say it’s working. The P&L says it isn’t. Both are true and hard to explain.

No amount of channel skill fixes a plan that was wrong before you spent a pound. That isn't a channel problem. It's a commercial one.

Founder’s note

Why I see marketing differently.

Before Magnetize, I ran marketing teams on the client side, managing millions of pounds in spend. I listened to sales calls and sat with the sales team, finance team, and anyone who might know something I didn’t. I wanted to know everything going on in the business.

I never felt like I managed it and I wasn’t alone. Everyone in those rooms was under pressure to sound certain for the board and their superiors. So “this is what’s happening” was often a confident best guess.

That’s what Magnetize is built to fix. For the first time, AI can hold it all at once: the ad accounts, sales calls, market, competition, and what your team already knows. We’ll never understand it perfectly, but we can get closer than anyone before and keep improving.

Rob Evans — Founder

That’s why we’re always in pursuit.

Where we start

Where we start before we run the plan.

We start every new client with a commercial foundations review. Before launching a campaign, we determine what your marketing needs to deliver and whether your targets are right.

What we check:

What the business is trying to achieve in money.

What stage the business is at, and whether the marketing matches it.

What a customer is worth, and what you can afford to pay to win one.

Whether your targets stack up against what you actually make from a customer.

What’s changed in the business that marketing hasn’t caught up to yet.

Where your current activity is aimed at the wrong thing.

Only then do we look at the channels. This is the commercial thinking most marketing misses.

You’ll come away knowing what your marketing should deliver, where it is off track, and what we’d fix first. It’s free with no obligation to continue.

When we say no

If paid media won’t work for you, we’ll say so

A young fashion brand came to us for paid media. Our review showed they were spending like an established company, before they’d built the brand to back it up.

Over 80% of purchases came from people already searching their name.
Just 6% of the budget was reaching those branded searches
~£14,000 spent trying to find new customers

So we rebuilt the plan around growing the brand, made brand searches the metric to watch, and told them honestly that it wasn’t the right time to hire us.

We’d rather give the right advice than win the work. It’s not the first time we’ve said no, and it won’t be the last.

Book a commercial foundation review

How we use AI

Every agency says they’re AI-led. What’s different here?

Most agencies point AI at the output

Ad copy, creative variants, blog posts, headline tests. Useful, but it’s the easy half and doesn’t change if the plan was right.

We point it at the input

AI-led for us means using AI to understand your business commercially, since every plan should start there. Get that wrong and no generated ad copy saves you.

That system is called Magnetize Pulse.

What Pulse actually does

Gather

It pulls in more than an ad account: your paid search, paid social, SEO and AI search data, plus your CRM, sales calls, margins, competitors, and market movements.

Connect

It places business data next to channel data so cost per lead sits beside what those leads were worth, and a ranking beside what it earned. One view instead of four scoreboards.

Advise

It watches for drift. What has changed in the business that marketing hasn’t caught up to. Where a channel hits its target but misses the point. What a number means, not just what it says.

Act

We make the call. Pulse flags it, a person decides. Nothing changes in your accounts just because the software thinks it should.

What you get out of it

Reporting you can take straight into a board meeting

Your business numbers appear on the same page as ad numbers, built automatically rather than pulled together the week it’s due.

A team that always has the full picture

Our specialists work with Pulse daily, so when you ask a question, the answer starts from everything we know about your business, not just the ad account.

A plan that updates when the business does

When something shifts, it appears in weeks, not at the quarterly review.

What about our data?

It’s the first question regulated businesses ask, and the right one. Your data stays yours, it isn’t used to train anything, and we’ll show you exactly what Pulse touches and what it doesn’t before anything is connected.

The team

Who actually runs your account?

Pulse doesn’t run anything. It gives our specialists the full picture, and they make the calls.

Between them, they’ve spent over 60 years in search and paid media, across insurance, travel, ecommerce, homecare, funeral care, museums and pharmacy. Not adjacent to regulated markets. In them.

Rob

Founder & MD

Rob has 15 years in digital marketing, mostly leading in-house teams for insurance, travel e-commerce, homecare and funeral plan brands. At a national homecare provider, he managed a £2.5m acquisition budget and won In-House Biddable Team of the Year in 2021. He founded Magnetize in 2024 to build the agency he wanted to hire.

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Petar

Head of Paid Media

Petar has 12 years of experience in paid search across B2B and B2C accounts. At a global media network, he led PPC for technology, payments, and retail brands after managing multi-million-pound e-commerce accounts for a travel group. He now oversees all paid media delivery, focusing on accounts where pipeline and profit matter more than volume.

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Craig

Head of Search

Craig has 12 years of experience in paid search, SEO, and paid social, with a strong emphasis on healthcare and pharmaceuticals. At a specialist pharmaceutical digital agency, he led PPC, technical SEO, and content for regulated health brands. He now leads our organic search services.

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Bec

PPC Manager

Bec has 17 years in paid search, most of it at major London media agencies. She led search for an international money transfer brand across 21 markets and managed accounts for leading UK museums and heritage attractions. She now owns day-to-day account quality and leads our ChatGPT Ads work.

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Alan

Senior PPC Executive

Alan has 5 years of experience in ecommerce paid search, managing Google Ads and Shopping across a portfolio of up to 40 online retailers, including global brands. His specialism is the technical side: product feeds, Merchant Center, and Performance Max. He now runs ecommerce campaign delivery, where margin data decides where the budget goes.

Connect on LinkedIn

Ann

Operations Manager

Ann has more than 15 years of experience in operations, finance, and bid management. She spent six years in bookkeeping and compliance-heavy submissions under a government energy scheme after managing international tender submissions. She now runs onboarding, contracts, invoicing, and payroll, so our specialists stay focused on client accounts.

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Kenneth

Data and Automation Lead

Kenneth has 3+ years’ experience in data analytics and engineering in Australia and the US. He builds data pipelines and dashboards for agencies, turning ad and analytics data into reports. He works with Google Cloud, AWS, Looker Studio, and AI tools using SQL and Python. At Magnetize, he leads client reporting and uses Claude to automate the pipeline from raw data to insight, helping clients quickly see what’s working and letting the team focus on insights.

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Jessica

AI and research assistant

Jessica has 5 years in paid search, including time at Google, giving her a platform-side view of how the ad ecosystem works. She now leads our AI research by testing the tools hands-on and building the commercial understanding that underpins Magnetize Pulse and our reporting.

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Who we’re for

Why do regulated and considered markets need this most?

Because in these markets, the feedback loop everyone else relies on doesn’t exist.

A fashion brand sees the sale in the account minutes after the click. You don’t. Your enquiry becomes a consultation, then a conversation six weeks later over the phone. The channel never sees the outcome, so it optimises toward the nearest thing it can see and calls that success.

Then there’s the spread. A patient enquiry worth £80 and one worth £4,000 look identical in an ad account. Without the commercial layer, marketing spends the same to win both.

You can’t just outspend the problem. What you’re allowed to say, who you can target, and which data you can use are decided by someone else.

Regulated

The rules decide what you can do before strategy gets a say. Certification requirements, restricted targeting, limited conversion data, and claims you can’t make even when they’re true.

Considered.

Nobody buys on impulse. High value, long decision, several people involved, and the sale often finishes somewhere your ad account can’t see.

Plenty of our clients are both.

Where we work

Healthcare and clinical services

Dental groups, fertility clinics, private medical

Pharmacy and regulated retail

Prescription and restricted product categories

Financial and professional services

Advice, legal, conveyancing

Funeral care

At-need and pre-need

High-value ecommerce

Travel, attraction tickets, considered-purchase retail

We work in all five right now, not as sectors we’d like to enter. Our team worked in these categories before Magnetize existed. Our three largest clients are ecommerce businesses. The commercial layer matters just as much there, but asks a different question: which products are worth winning once you count margin, returns, and repeat buyers.

Not sure you’re a fit?

The foundations review answers that before you commit to anything. We’ve told businesses when we’re not the right next step.

Clients

Brands we’re proud to have worked with.

Trusted by marketing leaders in healthcare, pharmacy, retail, travel and other complex, regulated sectors.

The channels

Which channels do you actually need?

Probably not all of them, and almost never all at once.

That’s what the plan decides. Most agencies arrive having already chosen because they sell what they’re set up to sell. We first determine what your marketing needs to produce, then pick the channels that can deliver it in the order that fits your stage.

Paid search

Captures existing demand. The fastest route to revenue when people actively look for what you sell, and the easiest to waste if targets are set against the wrong number.Google and Microsoft certifications and verification work are required before you can run at all.

Pai social

Reaches people before they start searching and finds those worth winning rather than the cheapest clicks. Meta and LinkedIn focus on your actual customer value rather than the cheapest audience.

SEO

Earns positions you’d otherwise rent forever. Slower to arrive, harder to lose, and judged here on the revenue it brings rather than the traffic it adds, because rankings for research terms are not the same as customers.

AI search visibility

More buyers now ask an assistant instead of searching. In considered purchases, they often ask to shortlist. This work follows being named in those answers.

We know it works because it’s how a conveyancing client found us. They asked Claude for an agency, and we were the answer.

No one can guarantee placement in an AI answer. What we can do is build the evidence these systems look for and measure whether you start to appear.

ChatGPT Ads

A new channel, and we’re early. Worth testing now while costs are low and competition is thin.

It’s a test, not a proven channel yet, and several regulated categories are not eligible. We’ll tell you immediately if yours is one of them.

Why one agency across all of them?

Because four specialists produce four scoreboards and no one owns the number that matters. Your SEO agency reports traffic. Your paid agency reports cost per lead. Your social agency reports reach. Each one is winning, yet you still can’t answer the board’s question.

One plan, one set of numbers, one view of what the business actually made.

How we work

A strategy built around how you make money.

We begin with your commercial objectives: what you sell, customer value, and category requirements. We then develop a unified search strategy and assign each channel to its strengths.

Understand how you make money

We map your margins, capacity, sales process, customer lifetime value, and category rules. Our in-house background at PE-backed businesses means we know the pressure behind the numbers.

Find the opportunities.

We audit your paid and organic search performance, your tracking, and where competitors are winning buyers you should be reaching.

Build one search strategy

We set the right mix of PPC, SEO, ChatGPT Ads and paid social for your goals, timescale, and budget, tailored to your category’s rules.

Launch and connect your data

We build campaigns, fix your tracking, and feed CRM stages or product margins back into every platform.

Measure and improve every week.

You see what’s working, what we changed, and what’s next.

PPC captures immediate buyers, SEO builds long-term visibility, ChatGPT Ads reach buyers researching inside ChatGPT, and paid social reaches them before they search.

Results

What has thisWhat results do actually produced?

Every result below is measured in bookings, enquiries or cost per customer: the numbers that reach your P&L.

Dental

4,701

NHS new-patient bookings

Client reviews

What clients say when the numbers move..

Rated 5.0 out of 5 on reviews.io. Every review below is from a client in a regulated or considered market.

Edward Madden
CMO for an International Medical ID Business

Mark Beavan
Marketing Director for an International IVF Business

Laura Belford Thomas
Head of Marketing for a Leading UK Homecare Provider

Lukas Schlenker
Director of a Leading National Lift Maintenance Business

Aaron Robinson
Senior Marketing Manager for an International IVF Business

Charlotte Ham
Senior Marketing Manager for a Leading UK Homecare Provider

Talk to Us

What happens on the first call?

A conversation about your business, not your ad accounts. What you want to achieve financially, what a customer is worth to you, recent changes, and where your current activity is focused.

You’ll leave with our honest view on whether your targets hold up and where we’d look first, whatever you decide next. If your money is better spent elsewhere for now, we’ll say so.

Thirty minutes, and it’s free.

We’ll never understand a business perfectly. We’ll get closer than anyone else is trying and keep improving.

FAQs

Frequently Asked Questions

What is a commercial foundations review?

It’s a 30-minute free call where we determine what your marketing should produce before anyone touches an account. We assess what a customer is worth to you, what you can afford to pay to win one, whether your current targets match what you make, and what’s changed in the business that marketing hasn’t caught. You get our honest read on whether those targets hold up and what we’d fix first. There’s no obligation to continue, and if your money is better spent elsewhere for now, we’ll say so.

Why do you measure profit on ad spend rather than return on ad spend?

Because return on ad spend treats every pound of revenue as if it were worth the same, which it never is. A sale on a high-margin product and one on a low-margin product look identical in a ROAS figure, as do a lead that becomes a customer and one that wastes an hour of your sales team’s time. Profit on ad spend asks what the business kept. That’s the number your P&L moves on, so it’s the number we set targets against.

Do you work with ecommerce businesses, or only lead generation?

Both. Our three largest clients are ecommerce businesses, and about a third of our revenue comes from work outside lead generation. The method is the same, but it asks a different question: instead of what you can afford to pay for a lead, we determine which products are worth winning by accounting for margin, returns, and repeat buyers.

Can you guarantee we’ll appear in AI search answers?

No, and nobody can. Assistants like ChatGPT, Claude, and Google’s AI results decide what to name on their own. There is no place to buy and no setting to switch on. What we can do is build the evidence these systems look for: clear claims, specific numbers, content they can read, and measure whether you start appearing. We know the work matters because a conveyancing client found us this way: they asked Claude for an agency, and we were the answer.

How do you handle our data?

Your data stays yours and is not used to train any AI model. Before we connect anything, we show you exactly what Magnetize Pulse touches and what it does not, so you can take that to whoever needs to approve it. It’s the first question regulated businesses ask us, and it should be.

Which marketing channels do you run?

Paid search on Google and Microsoft, paid social on Meta and LinkedIn, SEO, AI search visibility, and ChatGPT Ads. We rarely recommend all of them and almost never all at once. The foundations review decides which ones your business needs and in what order.

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