The Proven PPC Specialists for Service Based Businesses
For complex service journeys, results
shouldn't be a question mark.
Magnetize delivers AI-fueled, CRM-connected PPC
that Drives up Sales, not Just Leads.
For complex service journeys, results shouldn't be a question mark. Magnetize delivers AI-fueled, CRM-connected PPC that Drives up Sales, not Just Leads.
OUR AWARDS 
Our approach has been recognised with multiple European and UK Search Awards for driving growth in complex, high‑value service markets – particularly in healthcare and other regulated sectors.
“Best New Agency”
“Best Start-up Agency”
“Best Use of Search in Healthcare”
INDUSTRIES WE SPECIALISE IN
Specialists for Service Businesses
with Complex Customer Journeys
“Most agencies don’t ‘get’ service sector complexity.
We do — because we’ve lived it.
Magnetize is built by in-house experts,
for service-focused growth."
“Most agencies don’t ‘get’ service sector complexity. We do — because we’ve lived it. Magnetize is built by in-house experts, for service-focused growth."
SERVICE BUSINESS
ROADBLOCKS TO REAL GROWTH
Most service businesses lag far behind e-commerce
in using Google’s AI bidding—leading to missed ROI and wasted ad spend.
Most service businesses lag far behind e-commerce in using Google’s AI bidding—leading to missed ROI and wasted ad spend.
HEALTHCARE
FINANCE
LEGAL
FUNERALS
Sector Restrictions
Healthcare, finance, legal, and funeral brands are blocked from using Customer Match, meaning Google can’t access the deep conversion data needed for high-ROI AI bidding
HEALTHCARE
FINANCE
LEGAL
FUNERALS
Sector Restrictions
Healthcare, finance, legal, and funeral brands are blocked from using Customer Match, meaning Google can’t access the deep conversion data needed for high-ROI AI bidding
HOW
WE
B R E A K
THESE ROADBLOCKS
Data Driven Lifecycle Optimisation
• Optimise CRM to capture key touchpoints
in the customer journey.
• Apply propensity modelling to each of
the touch points
to understand the likelihood of becoming
a customer from that point.
• Apply propensity modelling to each of the touch points to understand the likelihood of becoming a customer from that point.
• Value different touchpoints based on
their likelihood
of becoming a customer feed this value data
into Google Ads to unlock TROAS,
PMax and Demand Gen.
• Value different touchpoints based on their likelihood of becoming a customer feed this value data into Google Ads to unlock TROAS, PMax and Demand Gen.
Implement AI call tracking by service type;integrate with CRM for lifecycle follow-up.
marketing qualified lead
sales qualified lead
OPPORTUNITY
customer
Customer-Focused
UX and Marketing Design
Understand end users - use business intelligence, analytics, heatmaps, and surveys to uncover end‑user needs, driving strategies grounded in customer insight. Journey testing powers constant iteration of landing pages, sharpening designs, USP delivery, and CT emphasis to drive higher conversions.
• Which types of CTAs drive the conversions?• Do the CTAs change when the call centre is shut?
• Is the proposition effectively communicated?
• Does the order of the page line up?
with what people want to see?
• Does it compare against competitors?
AI & Human Synergised
PPC Excellence
Optimise PPC so it drives actual sales for
your business and not just low quality leads.
Continual testing roadmaps of initiatives
can give you that edge over competitors.
Use AI for custom scripts, reporting automation
and flagging account concerns.
Use AI for custom scripts, reporting automation and flagging account concerns.
CASE STUDIES
What Our Clients Say
5.0
Our Rating
Edward Madden
CMO for an International Medical ID Business
“Working with Rob was a pleasure - insightful, responsive and professional with a deep knowledge of digital advertising.
Would recommend any business who is looking for an agency who feels like one of the team to contact him”
Mark Beavan
Marketing Director for an International IVF Business
“The best people in the industry are those that live and breath what they do! Rob & the team at Magnetize are exactly this! Attention to detail, energy, technically ability and results they have it all”
Laura Belford Thomas
Head of Marketing for a Leading UK Homecare Provider
“I’ve had a fantastic experience of working with Magnetize. Through Rob’s close management and expertise, we’ve managed to create a significant increase in PPC leads in the first three months of working with him. I wouldn’t hesitate to recommend Magnetize to anyone that needs an audit of their paid media accounts or new management of their paid media strategy. They are great at what they do.”
Lukas Schlenker
Director of a Leading National Lift Maintenance Business
“Excellent and professional service – really good data support which drives decision making. Can only recommend Rob.”
Aaron Robinson
Senior Marketing Manager for an International IVF Business
“I’ve been working in the marketing sector for over 15 years, and Magnetize is truly one of the best PPC agencies I’ve worked with. Rob and the team are always available, offering the time and support we need. Since switching to Magnetize for all our PPC needs, they’ve been fantastic. Their unique approach has delivered an outstanding ROI, and we couldn’t be more pleased with the results.”
Charlotte Ham
Senior Marketing Manager for a Leading UK Homecare Provider
“Magnetize has been really great to work with. Rob’s expertise and knowledge has driven an increase in both the volume and quality of PPC leads in just a short period of time. The team is a pleasure to work with, responsive, reliable and are genuinely invested the success of our accounts. I highly recommend Magnetize for PPC and paid media management.”
READ MORE REVIEWS ON REVIEWS.IO
Why Choose Magnetize?
Our Mission
We maximise bottom-line growth for service
businesses by delivering expert, AI-enabled performance
marketing that's CRM-driven, UX-tested, and tailored
to real customer journeys.
We maximise bottom-line growth for service businesses by delivering expert, AI-enabled performance marketing that's CRM-driven, UX-tested, and tailored to real customer journeys.
Niche Specialists
We don’t do ecomm or one-size-fits-all.
Only high-value service businesses.
Innovation at Speed
AI R&D, automated scripts, advanced CRM/Ad integration—launched faster than big agencies can brief.
Results That Scale
More leads, better leads,
and lower CPAs—concurrently.
how we work
Deep dive into
your services, value,
and commercial structure
Full account audit and opportunity map
Launch, test, and iterate with relentless focus on bottom-line profit
CRM and tracking overhaul for actionable data
OUR CLIENTS
OUR MANAGEMENT TEAM
“With over 15 years of hands-on digital experience, I’ve built and led multiple high-performing teams in-house. Today, I specialise in helping mid-size service businesses harness digital to drive measurable ROI and lasting business growth.”
Rob
Founder
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“With 12 years in PPC and experience at global network agencies like Dentsu Media, I’ve delivered campaigns for brands such as Co‑op, Intel, and Mastercard. Today, I focus on using data‑led strategy at Magnetize to drive ROI and growth for ambitious service businesses.”
Petar
Senior PPC Manager
“With 12 years in digital marketing, I’ve developed strategies that push the boundaries of SEO and Google Ads performance. After specialising in healthcare, I now apply that approach across other service businesses — driving innovation, measurable results, and lasting impact.”
Craig
Senior Performance Marketing Manager
“With over 15 years of hands-on digital experience, I’ve built and led multiple high-performing teams in-house. Today, I specialise in helping mid-size service businesses harness digital to drive measurable ROI and lasting business growth.”
Rob
Founder
“With 12 years in PPC and experience at global network agencies like Dentsu Media, I’ve delivered campaigns for brands such as Co‑op, Intel, and Mastercard. Today, I focus on using data‑led strategy at Magnetize to drive ROI and growth for ambitious service businesses.”
Petar
Senior PPC Manager
“With 12 years in digital marketing, I’ve developed strategies that push the boundaries of SEO and Google Ads performance. After specialising in healthcare, I now apply that approach across other service businesses — driving innovation, measurable results, and lasting impact.”
Craig
Senior Performance Marketing Manager
CONTACT & NEXT STEPS
Whether you need to chat about your requirements
or want to get a quote, we're ready to talk.
Whether you need to chat about your requirements or want to get a quote, we're ready to talk.