Specialist PPC Agency Making Ad Spend Profitable.
From healthcare and professional services to SaaS, ecommerce, and B2B, we work with marketing teams whose PPC reports appear strong, yet their pipelines underperform.
From healthcare and professional services to SaaS, ecommerce, and B2B, we work with marketing teams whose PPC reports appear strong, yet their pipelines underperform.
Our proven methodology has won multiple European and UK Search Awards for driving measurable growth in complex, regulated markets such as healthcare.
For businesses where a “lead” isn’t a lead until your sales team qualifies it.
For online retailers, where margins vary by product, and customer lifetime value determines what’s worth spending on.
Getting a call from a qualified buyer is worth much more than someone downloading a brochure. Still, most Google Ads accounts treat both actions the same. The platform usually goes after the cheapest conversions, which often aren’t the most valuable.
We assign each conversion type a real value based on its impact on your business. Then we send these values to Google and Microsoft Ads, so your bidding focuses on real revenue instead of just the cheapest results.
In a typical PPC campaign, a £200 service and a £20,000 contract are treated the same. Budgets often go to the easiest wins instead of the most profitable ones. Most growing businesses sell more than one product or service, yet their PPC setup often doesn’t reflect that.
We build campaigns and product feeds based on what you really sell. When we can, we use margin data and guide your budget toward what actually grows your profit, not just your sales.
A potential patient might spend weeks researching. A B2B buyer could check with several departments before deciding. A client might call twice before booking. If your account only tracks the last click, you miss all this activity, but that’s still how most PPC accounts work.
We track key steps in your buying journey, such as micro-conversions, CRM stages, and offline sales. We send these signals to Google, Microsoft, and Meta, so the platforms focus on the touchpoints that really predict revenue.
One branch might be fully booked while another needs more customers. A product line could do well in one region but lose margin in another. A default account structure can’t see these differences, so your budget often goes to the wrong place.
We set up account structures that fit your locations, service capacity, and stock limits. Then we guide your budget to the places, products, and services that can deliver profitable conversions now, not just the easiest wins.
Calls went unanswered. Leads sat in your CRM for days. Orders couldn’t ship on time. None of this shows up in a PPC report, but all of it affects whether your ad spend becomes real revenue, not just activity.
We make sure your PPC matches how your business really works. We adjust targeting, ad schedules, lead types, and product promotions based on your sales capacity, service coverage, and stock. You won’t pay for demand you can’t serve well.
An ad might promise relevance and clear value, but a landing page can quickly ruin that. Slow load times, long forms, or a headline that doesn’t match the ad can all make paid traffic leave before converting.
We improve the whole journey from ad click to conversion. We refine your message, remove friction from landing pages, and make sure the experience matches what the ad promised. This helps turn more of your paid traffic into real leads and revenue.
Search, Performance Max, and YouTube campaigns configured to your services, profit margins, and capacity. We connect CRM data and offline conversions to track actual revenue. Weekly search term reviews ensure your budget supports searches that generate real sales.
See how we saved TFP Fertility money and increased their conversion rates, helping to smash their growth targets.
The Good Care Group is a leading UK home care provider, who offer services of both live in care and visiting care across the UK. They had been struggling with performance of their PPC accounts in late 2023. These once good performing PPC accounts were driving far less return than they once were to the point that the business was considering switching off PPC as a channel entirely.
When we began speaking with the founders of Deltron, they were unhappy with the results from their agency. They were not provided with access to their own Google Ads account, and instead were just given insights from a superficial reporting tool that focused only on traffic.
Aura was struggling to make any return on their investment from the Google Ads platform with high costs and a low amount of conversions/leads. We took this on from May 2023 and throughout the rest of the year improved their campaign structure, implemented call tracking, had a strict negative keyword policy, implemented a landing page strategy, and implemented ROAS bidding.
“Working with Rob was a pleasure – insightful, responsive and professional with a deep knowledge of digital advertising.
Would recommend any business who is looking for an agency who feels like one of the team to contact him”
★★★★★
“The best people in the industry are those that live and breath what they do! Rob & the team at Magnetize are exactly this!
Attention to detail, energy, technically ability and results they have it all”
★★★★★
“I’ve had a fantastic experience of working with Magnetize. Through Rob’s close management and expertise, we’ve managed to create a significant increase in PPC leads in the first three months of working with him. I wouldn’t hesitate to recommend Magnetize to anyone that needs an audit of their paid media accounts or new management of their paid media strategy. They are great at what they do.”
★★★★★
“Excellent and professional service – really good data support which drives decision making. Can only recommend Rob.”
★★★★★
“I’ve been working in the marketing sector for over 15 years, and Magnetize is truly one of the best PPC agencies I’ve worked with. Rob and the team are always available, offering the time and support we need. Since switching to Magnetize for all our PPC needs, they’ve been fantastic. Their unique approach has delivered an outstanding ROI, and we couldn’t be more pleased with the results.”
★★★★★
“Magnetize has been really great to work with. Rob’s expertise and knowledge has driven an increase in both the volume and quality of PPC leads in just a short period of time. The team is a pleasure to work with, responsive, reliable and are genuinely invested the success of our accounts. I highly recommend Magnetize for PPC and paid media management.”
★★★★★
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Before launching any campaigns, we take time to learn how your business actually earns revenue. We look at your margins, capacity, sales process, locations, and customer lifetime value. Our team has managed PPC in-house at private equity-backed companies, so we understand the commercial pressures you deal with.
We go beyond just creating a PPC strategy. We help you build a plan for profitable growth and follow through with the same focus and discipline we used when leading in-house teams.
Once we understand your business and your customers’ buying habits, we set up campaigns that match how you actually make money. This might mean focusing on high-value enquiries, repeat customers, or specific product lines.
For lead generation, we set up clear tracking, connect your CRM, and bring in offline conversions. This helps Google and Microsoft Ads optimise for real sales opportunities instead of just raw leads.
For ecommerce, we build Shopping and Performance Max campaigns based on your product margins, use enriched product feeds, and use your own data signals. For both lead generation and ecommerce, we focus on filtering search queries, layering audiences, and improving landing pages.
We select each team member from more than 1,000 applicants. The people working on your account are true PPC specialists, not account managers handing off work to juniors or generalists managing many channels.
By hiring talent from across the country, we find people who have managed large budgets on Google, Microsoft, and Meta. They know how to grow complex businesses, not just chase cheap clicks.
15 years in digital marketing. Former in-house marketing lead at PE-backed service businesses.
Rob founded Magnetize after leading PPC and digital performance for a client. He managed budgets, reported to the board, and always focused on commercial results, not just running campaigns. This hands-on experience shapes how every account at Magnetize is set up and managed.
12 years in paid search. Former network agency lead at Dentsu Media campaigns for Co-op, Intel, and Mastercard.
Petar combines the analytical rigour of global agency PPC with the commercial focus of a specialist. He manages complex accounts with multiple services, long buying journeys, and CRM-connected campaigns, where getting the structure right truly matters.
12 years in digital marketing. Deep specialism in healthcare PPC and Google Ads performance.
Craig’s background spans SEO and paid search, which means he understands how organic and paid interact, and how to build campaigns that account for both. His healthcare specialism is particularly relevant for Magnetize’s regulated-sector clients.