Magnetize

Service Businesses Secret Weapon

We enable service based businesses to maximise ROI through consultative marketing & best in class digital

From decades of applying performance marketing to service business, we’re used to finding those hard to reach digital results. Whether you’re a healthcare provider, legal firm, financial service provider, or any service based business, we know what it takes to drive long term growth within your field.

Service Businesses Specialists

Service businesses require a nuanced approach when it comes to digital marketing, particularly expensive considered purchases.

Whilst in Ecommerce we can optimise for online sales and revenue, in service businesses the booking journeys are far more complex.
Often there are long customer journeys with multiple site visits and sales team interactions before the customer finally purchases the service.
This makes it far more challenging to track and optimise digital marketing efforts.

Across all our service business clients there
are shared challenges stemming from 6 main areas:

Unequal Leads

Different contact options (Phone calls, web forms, brochure downloads) will all have different values based on their propensity to convert into the next step of the customer journey. We often take on accounts that optimise for all of these equally.

Multiple Services

Multiple services usually have very different values to the businesses. Some services can have £500 value whereas others £10,000 therefore it is key this is fed into the marketing campaigns.

Long Customer Journeys

Often there are multiple touchpoints even before the leads happen. Following this there are usually multiple touchpoints with the sales teams before someone becomes a customer. This is even more apparent within high value services.

Therefore it becomes necessary to track the different steps of the customer journey and feed back into the PPC strategy.

Location Specific Sales

For businesses who operate across multiple sites, they will often have some locations doing well, and other ones struggling.

Sales Operational Restrictions

Service businesses require sales teams to answer calls and respond to callback requests. Often there can be high call fail rates and slow response rates.

Unconvincing Website

We find that most clients we take on have landing pages that don’t communicate their proposition in the most convincing way.

We have a depth of experience in addressing these challenges and driving results for our clients.
We’re at the forefront of testing new technologies across our client base to continually evolve and help our clients stay ahead of competitors.

Services

Paid Search

Paid search is our bread and butter. There hasn’t been an account we have taken on where we haven’t significantly improved ROI and it’s more than likely we can do this for you.

Display

Display advertising enables you to drive brand awareness, as well as retargeting users who have been on your website.

Video

YouTube has over 2.49 billion monthly active users, and is a great way of getting in front of your target audience.

Paid Social

Paid social offers precise targeting, and serves as a great way to get in front of prospects, as well as retarget people who have been on your website.

Outsourcing /White Labelling

For expanding digital agencies seeking to provide their clients with best in class PPC services. We support some leading agencies in this way allowing them to offer PPC as their own service.

Audits

We thoroughly analyse your accounts, and provide detailed insight and recommendations for what actions are needed to drive up performance.

Why Us

Step 1 - An ongoing pursuit to understand your business

Alongside digital, we focus heavily in commercial business and in marketing.

We see this as equally important as our digital tech expertise, as without truly understanding your business, we wouldn’t have the direction we need to determine what is the most suitable solution for you.

“Think of us as both the architects and builders of your marketing. We help design the blueprint that ensures your strategy is built on a solid foundation, and then we execute it with precision. Without the right plans, even the best construction can falter—but with us, you get both the vision and the craftsmanship to create something that lasts and delivers real results”

Here are some of the areas we seek to understand:

Purchase patterns

Typical purchase patterns/how many touch points you have before a sale

Service value

The profit you make on your different services (also considering lifetime value)

Your proposition

How you sit vs your competitors & how potential customers see you

Operational set-up

How you are set-up operationally to deal with the inbound leads

Customer demographics

Typical customer demographics per service type

Customer considerations

The main considerations people have before contacting you

Lead value

Your value per lead type based on conversion to sale and customer lifetime value.

Website performance

How people are currently behaving on your landing pages and website

Step 2 - Best in Class PPC - Tailored to You

Only from understanding your business, are we able to determine the most appropriate in account strategies for you to go in. Most agencies fail at this stage because whilst they may be digital experts, they are not commercial marketing experts. Only after understanding your business do we then begin applying the below to your PPC accounts.

Ensure you have the most optimal mixture of campaigns and ad groups to drive the leads you want. Usually we find accounts are set up in an out-of-date way which hinders their performance.

Ensure your account tracks the different lead types

Ensure your account communicates the value of these different lead types to Google

Ensure you have the most effective way of measuring and optimising towards quality phone calls.

Where possible integrate your CRM into Google Ads so it can optimise more towards the lower funnel lifecycle stages.

Ensure non relevant search queries are excluded, and cross campaign /ad group negatives are used

Make landing pages as well optimised and high converting as possible.

Ensure the account is set up to optimise most effectively to your target locations

Our Clients

Most of our clients tend to be private equity backed businesses who need to drive growth. After running marketing functions within these types of businesses ourselves prior to Magnetize, we understand the challenges and pressure of these businesses. Only the best level of marketing can support this growth, and this is what we offer our clients.

What our clients have said:

Edward Madden

CMO for an International Medical ID Business

“Working with Rob was a pleasure – insightful, responsive and professional with a deep knowledge of digital advertising.

Would recommend any business who is looking for an agency who feels like one of the team to contact him”

Mark Beavan

Marketing Director for an International IVF Business

“The best people in the industry are those that live and breath what they do! Rob & the team at Magnetize are exactly this! Attention to detail, energy, technically ability and results they have it all”

Laura Belford Thomas

Head of Marketing for a Leading UK Homecare Provider

“I’ve had a fantastic experience of working with Magnetize. Through Rob’s close management and expertise, we’ve managed to create a significant increase in PPC leads in the first three months of working with him. I wouldn’t hesitate to recommend Magnetize to anyone that needs an audit of their paid media accounts or new management of their paid media strategy. They are great at what they do.”

Lukas Schlenker

Director of a Leading National Lift Maintenance Business

“Excellent and professional service – really good data support which drives decision making. Can only recommend Rob.”

Aaron Robinson

Senior Marketing Manager for an International IVF Business

“I’ve been working in the marketing sector for over 15 years, and Magnetize is truly one of the best PPC agencies I’ve worked with. Rob and the team are always available, offering the time and support we need. Since switching to Magnetize for all our PPC needs, they’ve been fantastic. Their unique approach has delivered an outstanding ROI, and we couldn’t be more pleased with the results.”

Charlotte Ham

Senior Marketing Manager for a Leading UK Homecare Provider

“Magnetize has been really great to work with. Rob’s expertise and knowledge has driven an increase in both the volume and quality of PPC leads in just a short period of time. The team is a pleasure to work with, responsive, reliable and are genuinely invested the success of our accounts. I highly recommend Magnetize for PPC and paid media management.”