Why Magnetize 
Award-Winning Search Expertise
Benefit from strategies recognised by the UK and European Search Awards, including the UK PPC Awards. Your budget is managed by experienced industry leaders, not junior staff learning on your account.
Magnetize is an award-nominated Google Ads agency trusted by service-based businesses investing £5k–£100k/month in paid search. We manage Search, Performance Max, YouTube, and Demand Gen, all built to turn ad spend into qualified leads and a real pipeline, not just clicks.
Benefit from strategies recognised by the UK and European Search Awards, including the UK PPC Awards. Your budget is managed by experienced industry leaders, not junior staff learning on your account.
Broad-match loops and irrelevant queries quietly drain lead-gen accounts. We run manual negative keyword sweeps from day one so your spend targets high-intent buyers ready to enquire.
Basic conversion tracking often optimises for form fills that never become customers. We pass the Google Click ID (GCLID) into your CRM so Google’s algorithm bids on qualified sales pipeline and actual contract values, not junk leads.
Why pay for clicks you’d win through organic search? We exclude brand match types across Search and Performance Max to prevent artificial performance inflation and keep your reporting honest.
Search captures high-intent buyers actively looking for what you offer. We build Search campaigns with tight account structures, strict negative keyword management, and conversion data that tells Google who your ideal customer is. The result: qualified enquiries at a cost per lead that works for your business.
Performance Max hands Google’s AI your full inventory: Search, Display, YouTube, Gmail, Discover, and Maps from a single campaign. Without the right setup, it becomes an expensive black box. With the right lead-gen conversion goals, data, and asset strategy, it becomes one of the most powerful tools for finding new customers at scale.
Google Shopping Ads typically offer the highest intent and return for e-commerce businesses. We go beyond feed submission by optimising product data for relevance, structuring campaigns around your most profitable products, and aligning Shopping and Performance Max to maximize your budget.
YouTube reaches buyers before they search, builds intent, re-engages warm audiences, and keeps you visible throughout a long decision journey. We run YouTube as a performance channel, not a branding exercise. We target by intent and behaviour and measure enquiries, not views.
Demand Gen campaigns run across YouTube, Gmail, and Discover to reach valuable audiences before they start searching. In competitive service markets, Demand Gen builds a pipeline that Search can later convert using creative and precise audience targeting to generate demand, not just capture it.
We don’t start with campaigns. We begin by understanding what commercial success means for your business: the value of a quality lead, where the buyer journey breaks down, and what your current account lacks. Everything we build flows from that.
Our process covers four stages:
We audit your account, map your buyer journey, and define the metrics that actually move your bottom line.
We build or rebuild campaigns with the right structure, conversion tracking, and bidding signals from day one.
We monitor continuously, refining what works and cutting what doesn’t, never waiting for a monthly reporting cycle.
Once performance is proven, we scale spend efficiently without the cost-per-lead inflation that usually follows.
Generating leads is easy. Generating high-quality leads at a sustainable cost is where most PPC accounts fail. Search and Performance Max reach buyers when they are looking for a solution, so intent is already high.
Our job is to protect that intent from waste and feed Google the right signals:
The result is a predictable flow of enquiries at a cost per lead you can scale.
“Working with Rob was a pleasure – insightful, responsive and professional with a deep knowledge of digital advertising. Would recommend any business who is looking for an agency who feels like one of the team to contact him.”
“The best people in the industry are those that live and breathe what they do! Rob & the team at Magnetize are exactly this! Attention to detail, energy, technical ability and results — they have it all.”
“I've had a fantastic experience of working with Magnetize. Through Rob's close management and expertise, we've managed to create a significant increase in PPC leads in the first three months of working with him.”
“Excellent and professional service – really good data support which drives decision making. Can only recommend Rob.”
“I've been working in the marketing sector for over 15 years, and Magnetize is truly one of the best PPC agencies I've worked with. Their unique approach has delivered an outstanding ROI, and we couldn't be more pleased with the results.”
“Magnetize has been really great to work with. Rob's expertise and knowledge has driven an increase in both the volume and quality of PPC leads in just a short period of time. I highly recommend Magnetize for PPC and paid media management.”
If your campaigns are not achieving the commercial results your business requires, or if you are unsure of their effectiveness, please contact us.
We will begin with a discovery call, review your account in detail, and provide a clear assessment of any gaps and the associated costs to address them.
Lead Gen PPC 
