Why Magnetize 
Google Ads Management
Search, Performance Max, Display, and YouTube campaigns structured around your service margins and CRM data, not platform metrics. We connect offline conversions so Google optimises toward booked business, not raw form fills.
Most PPC accounts are bleeding budget on the wrong signals. Magnetize closes the gap between your ad account spend and what your business actually earns, so every pound works as hard as your growth targets demand.
Search, Performance Max, Display, and YouTube campaigns structured around your service margins and CRM data, not platform metrics. We connect offline conversions so Google optimises toward booked business, not raw form fills.
Lower CPCs, a senior professional audience, and far less competition than Google. For B2B and high-consideration services, it is often the most underpriced high-intent traffic available and most businesses are not using it properly.
Most agencies jump straight to campaigns, Magnetize start with what determines whether campaigns work.
Full audit of your account, tracking, conversion logic, and budget allocation. We identify what is broken and wasted before changing any settings.
We fix tracking first by aligning conversion events to real outcomes and assigning profit values to every funnel stage. Until Google learns from the right signals, nothing else matters.
Most legacy accounts have too many campaigns and too little data per bid model. We consolidate and modernise, rebuilding around smart bidding strategies that can learn.
Spend increases only when efficiency is proven. This is protected by split testing, continuous search term monitoring, and negative keyword discipline.
“Working with Rob was a pleasure – insightful, responsive and professional with a deep knowledge of digital advertising. Would recommend any business who is looking for an agency who feels like one of the team to contact him.”
“The best people in the industry are those that live and breathe what they do! Rob & the team at Magnetize are exactly this! Attention to detail, energy, technical ability and results — they have it all.”
“I've had a fantastic experience of working with Magnetize. Through Rob's close management and expertise, we've managed to create a significant increase in PPC leads in the first three months of working with him.”
“Excellent and professional service – really good data support which drives decision making. Can only recommend Rob.”
“I've been working in the marketing sector for over 15 years, and Magnetize is truly one of the best PPC agencies I've worked with. Their unique approach has delivered an outstanding ROI, and we couldn't be more pleased with the results.”
“Magnetize has been really great to work with. Rob's expertise and knowledge has driven an increase in both the volume and quality of PPC leads in just a short period of time. I highly recommend Magnetize for PPC and paid media management.”
We conduct ongoing A/B tests on CTA placement, USP messaging, and location-specific pages. Each experiment is guided by a clear hypothesis and measured against defined outcomes.
Each test result informs the next set of changes, shaping ad copy, campaign structure, and landing page strategy.
Weekly search term reviews and AI-powered negative keyword automation ensure the budget targets only high-intent queries, increasing relevant clicks.
Most PPC reports are built to make the agency look good. Ours are built to make your next board meeting easier. Here’s what reporting looks like at Magnetize:
Built around CAC, revenue, qualified pipeline, and ROAS tied to real business outcomes, not platform metrics.
Clear next steps and performance highlights so you’re never waiting until month-end to know what’s happening.
Live visibility into performance every week, shared across your team so everyone sees the same numbers at the same time.
Always. No agency-controlled dashboards. No data lock-in. No numbers you can’t independently verify.
Rob founded Magnetize after 15 years in digital marketing, including senior in-house roles at PE-backed service businesses. That commercial background shapes everything about how Magnetize operates. We build campaigns around how businesses make money, not just how platforms report on them. Under Rob’s leadership, Magnetize has become an award-winning agency specialising in high-value lead generation for healthcare, financial services, and service businesses.
Petar brings 12 years of paid search expertise to Magnetize, with agency experience spanning Croud and Dentsu, where he managed large-scale budgets for global brands including Co-op, Intel, and Mastercard. He now oversees all paid media delivery at Magnetize, with a particular focus on complex lead generation in healthcare and financial services, where qualified pipeline matters more than raw volume.
Craig has 12 years of experience across paid search, SEO, and paid social, with a deep specialism in healthcare and pharmaceuticals. Before Magnetize, he worked at a specialist pharmaceutical digital agency, where he led performance across PPC, technical SEO, and content strategy for regulated health brands. At Magnetize, he leads our paid and organic search offering, helping clients build sustainable visibility and pipeline through an integrated search strategy.
With 17 years of experience in paid search, Bec has managed budgets for well-known clients such as English Heritage, the British Museum, Western Union in 21 markets, and luxury brands like Kate Spade and bareMinerals. She oversees every stage of account management, from keyword research and setup to optimisation, tracking, and reporting. Bec is known for retaining and growing complex accounts.
Ann manages the operational and commercial foundations that keep Magnetize running smoothly. With a background in business administration and financial management, she oversees invoicing, payroll, contracts, and client onboarding. Ann also leads our business development outreach, ensuring the right conversations happen with the right businesses at the right time.
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