Why Magnetize 
Google Ads Management
Search, Performance Max, Shopping, Demand Gen and YouTube are structured around your margins and CRM data rather than platform metrics. We connect offline conversions so Google optimises for booked business, not raw form fills.
Google and Microsoft Ads for regulated and high-value markets, built around profit rather than platform defaults.
Most PPC accounts waste budget on the wrong signals. Magnetize closes the gap between what your account spends and what your business earns, so every pound works as hard as your growth targets demand.
Many agencies claim to be results-driven, often with a case study or unverifiable cost-per-lead figure. If you’re still looking for a partner you can trust, the problem is a lack of accountability.
That’s exactly why Magnetize is built differently.
Search, Performance Max, Shopping, Demand Gen and YouTube are structured around your margins and CRM data rather than platform metrics. We connect offline conversions so Google optimises for booked business, not raw form fills.
Lower cost per click, a senior professional audience and far less competition than Google. For high-consideration purchases, it is often the most underpriced high-intent traffic available. Most businesses are not using it properly.
Shopping, Performance Max and product feed management are built on margin rather than revenue. We get your Merchant Center and feed in order first. Then we feed product-level profit into bidding, so budget follows the products that actually pay.
CRM integration, offline conversion imports and call tracking by service type help bidding learn which enquiries become customers rather than those that fill in forms.
Most agencies jump straight to campaigns. We start with what decides whether campaigns work at all.
A full audit of your account, tracking, conversion logic and budget allocation. We find what’s broken and wasted before changing a setting.
We fix tracking first, aligning conversions with real outcomes and assigning value to every stage. For ecommerce, that means getting product margin into the account. Until the platform learns from the right signals, nothing else matters.
Most legacy accounts have too many campaigns and too little data in each. We consolidate and modernise, so automated bidding has enough data to learn.
Spend increases only when efficiency is proven, protected by split testing, weekly search term reviews and negative keyword discipline.
“Working with Rob was a pleasure – insightful, responsive and professional with a deep knowledge of digital advertising. Would recommend any business who is looking for an agency who feels like one of the team to contact him.”
“The best people in the industry are those that live and breathe what they do! Rob & the team at Magnetize are exactly this! Attention to detail, energy, technical ability and results — they have it all.”
“I've had a fantastic experience of working with Magnetize. Through Rob's close management and expertise, we've managed to create a significant increase in PPC leads in the first three months of working with him.”
“Excellent and professional service – really good data support which drives decision making. Can only recommend Rob.”
“I've been working in the marketing sector for over 15 years, and Magnetize is truly one of the best PPC agencies I've worked with. Their unique approach has delivered an outstanding ROI, and we couldn't be more pleased with the results.”
“Magnetize has been really great to work with. Rob's expertise and knowledge has driven an increase in both the volume and quality of PPC leads in just a short period of time. I highly recommend Magnetize for PPC and paid media management.”
We conduct ongoing A/B tests on CTA placement, USP messaging, and location-specific pages. Each experiment is guided by a clear hypothesis and measured against defined outcomes.
Each test result informs the next set of changes, shaping ad copy, campaign structure, and landing page strategy.
Weekly search term reviews and AI-powered negative keyword automation ensure the budget targets only high-intent queries, increasing relevant clicks.
Most PPC reports are built to make the agency look good. Ours are built to make your next board meeting easier. Here’s what reporting looks like at Magnetize:
Customer acquisition cost, revenue, qualified pipeline and profit tied to real business outcomes, not platform metrics.
Clear next steps and performance highlights so you’re never waiting until month-end to know what’s happening.
Live visibility into performance every week, shared across your team so everyone sees the same numbers at the same time.
Always. No agency-controlled dashboards. No data lock-in. No numbers you can’t independently verify.
Rob has 15 years of experience in digital marketing, mostly leading in-house teams for insurance, travel, e-commerce, home care, and funeral plan brands. At a national home care provider, he managed a £2.5m acquisition budget and won In-House Biddable Team of the Year in 2021. He founded Magnetize in 2024 to build the agency he wanted to hire.
Petar has 12 years of experience in paid search across B2B and B2C accounts. At a global media network, he led PPC for technology, payments and retail brands, after managing multi-million-pound ecommerce accounts for a travel group. He now oversees all paid media delivery, focusing on accounts where pipeline and profit matter more than volume.
Craig has 12 years of experience in paid search, SEO and paid social, with a strong emphasis on healthcare and pharmaceuticals. At a specialist pharmaceutical digital agency, he led PPC, technical SEO and content for regulated health brands. He now leads our paid and organic search services.
If anything on this page feels familiar, a discovery call is the right next step.
In 30 minutes with a senior specialist, we’ll review where your account stands, identify likely inefficiencies, and determine whether we’re the right fit to close the gap.
No pitch deck. No obligation. Just an honest conversation about your account. If we are not the right fit, we’ll tell you.
Whatever you decide, your accounts stay in your name.
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