Magnetize Case Studies : PPC Accounts Rebuilt For Profit

Clicks don’t pay the bills. Booked appointments and qualified leads do.

Each Magnetize case study starts with a busy account that wasn’t delivering, then shows the fix: tracking rebuilt, campaigns consolidated for Google’s bidding, and spend focused on profitable services. We do PPC, and only PPC. See a result like “cost per booking down 27%”, and you’ll see how we got there.

What Results Have Magnetize Delivered Across Our Case Studies?

A busy account is not always a profitable one. We measure profit, not activity. Here are the results for our clients:

4,701 NHS new-patient bookings at £2.30 each for a 150+ practice dental group on Meta
Conversions up 150%, cost per conversion down 75% for a national homecare provider that was about to switch PPC off entirely
Business CAC cut 75% while scaling spend to £100k a month
Cost per booking down 27% year on year, same booking volume, £5.7k less spent in a single month

None of these came from a bid tweak. Each one started with rebuilding what the account was measuring in the first place.

See the method behind them in our PPC management services.

Which Industries And Campaign Types Do Our Case Studies Cover?

Magnetize specialises in complex buying journeys, where each lead or sale matters and budgets are closely tracked. Most of our case studies reflect this focus.

By industry:

Healthcare – multi-clinic dental and medical groups where the goal is a booked appointment, not a form fill (Ceda, Rodericks Dental, TFP Fertility)
Homecare – live-in and visiting care, optimised for enquiries that actually become customers (The Good Care Group)
B2B services – high-value contracts where one good lead changes the month (Deltron)

By campaign type:

Lead generation PPC – we segment enquiry types, feed offline conversions back into the platforms, and optimise for pipeline, not just submissions
E-commerce PPC – Shopping and Performance Max is structured around your product feed, margins, and best customers, not the cheapest clicks

The same approach applies to SaaS and subscription models, where profitable acquisition always outweighs sign-up volume. The sector may change, but the discipline remains.

Which Magnetize Case Studies Deliver the Most Significant Results?

Three accounts best illustrate the Magnetize approach: each achieved results by improving tracking, not by changing bidding.

Rodericks

4,701 NHS bookings

4,701

Rodericks Dental needed NHS bookings to be driven across 150+ practices using two different booking engines. We delivered 4,701 NHS new patient bookings at £2.30 each through a dual-campaign Meta strategy…

The Good Care Group

Conversions increased by 150%

150%

The Good Care Group is a leading UK home care provider, who offer services of both live in care and visiting care across the UK. They had been struggling with performance of their PPC accounts in late 2023. These once good performing PPC accounts were driving far less return than they once were to the point that the business was considering switching off PPC as a channel entirely.

CEDA

Cost per booking down 27% YoY, bookings maintained

27%

Ceda runs a complex PPC account across five Surrey clinics. After moving to Magnetize, January spend dropped 26.6% year on year while bookings stayed flat….

Where Can I Browse Every Magnetize Case Study?

The full library. Each links to the breakdown, the problem, the rebuild, and the result.

TFP Fertility

Cost/Conversion reduced by 20%

20%

See how we saved TFP Fertility money and increased their conversion rates, helping to smash their growth targets.

Deltron

Cost/Conversion reduced by 40%

40%

When we began speaking with the founders of Deltron, they were unhappy with the results from their agency. They were not provided with access to their own Google Ads account, and instead were just given insights from a superficial reporting tool that focused only on traffic.

Aura

Cost per conversion reduced by 80%

80%

Aura was struggling to make any return on their investment from the Google Ads platform with high costs and a low amount of conversions/leads. We took this on from May 2023 and throughout the rest of the year improved their campaign structure, implemented call tracking, had a strict negative keyword policy, implemented a landing page strategy, and implemented ROAS bidding.

See all case studies

What Do Magnetize Clients Say About The Results?

Numbers win the work. Relationships keep it.

Magnetize is rated 5 stars on reviews.io, with feedback from marketing leaders in healthcare, professional services, and B2B who judge us by pipeline, not promises.

”Rob’s management and expertise led to a significant increase in PPC leads within the first three months. “

—Laura Belford Thomas

Head of Marketing, leading UK homecare provider ★★★★★

What Awards Has Magnetize Won For Its PPC Work?

Judges evaluate more than just results; they consider our methodology. In 2025 and 2026, Magnetize received five industry awards, including two from the UK Paid Media Awards.

As certified Google and Microsoft Partners, we are recognised by the platforms you trust. We manage accounts according to their standards as well as our own.

Who Are The People Behind These PPC Results?

Each case study is backed by a small, specialist team, not by a junior account handler or a dashboard.

Founder Rob Evans leads a team with client-side experience managing PPC in-house for start-ups, mid-size businesses, and high-value industries. This background means working with us feels like adding a PPC specialist to your team, not hiring an agency.

We focus solely on PPC, which keeps our results consistent.

Meet the team behind the results

Ready To Become Our Next Successful PPC Case Study?

Your competitors are already targeting your top customers. The key question is whether your account is designed to acquire them profitably or simply increase spending.

During a strategy call, we will identify budget inefficiencies, highlight growth opportunities, and demonstrate how a profit-focused account can strengthen your pipeline. We provide clear, straightforward insights into your paid media and outline our recommended next steps.

Each case study featured here began with a similar conversation.

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