Rated 5.0 on reviews.io
Award-winning PPC, SEO & AI search
Healthcare · Later life & financial · Considered retail
Paid Social Management

Paid Social Management Services that protects your pipeline.

When a campaign tanks, the agency just loses a retainer. You take the hit with the board.

Magnetize is a senior-led paid social agency for service businesses that live and die by pipeline. We turn Meta and LinkedIn into predictable sources of qualified leads, measured against revenue.

Book a Paid Social Strategy Call See our results
5.0 on reviews.io Up to 80% lower cost per conversion 1,000+ applicants screened per hire
Paid Social Management Services that protects your pipeline.
Global Agency Awards Finalist
UK Digital Excellence Awards 2026 Finalist
Winner 2026 UK Paid Media Awards
UK Search Awards 2025 Winner
UK Search Awards 2025 Winner
European Agency Awards 2025 Winner
Global Agency Awards Finalist
UK Digital Excellence Awards 2026 Finalist
Winner 2026 UK Paid Media Awards
UK Search Awards 2025 Winner
UK Search Awards 2025 Winner
European Agency Awards 2025 Winner

Why Magnetize

Running paid social for a service business is about results, not just creativity.

We focus on Meta and LinkedIn for regulated, high-stakes industries: healthcare, professional services, and B2B. Lead only matters when your sales team says it does. Three things set Magnetize apart:
Expertise you can trust.

Expertise you can trust.

Our award-winning paid media work is built for service businesses with complex, multi-step buying journeys, not one-size-fits-all e-commerce strategies.

We lead with strategy

We lead with strategy

First, we look at your margins, sales process, and the value of a qualified lead. Then we design campaigns to fit those needs. We always put strategy before spending.

Results you can measure.

Results you can measure.

We optimise for your pipeline and revenue, and keep you updated on both. In our work, we’ve reduced cost per acquisition by up to 80% and helped clients grow their paid budgets to six figures per month.

Our Approach

Most agencies start with the creative. We start with your commercials.

Paid search captures existing demand, while paid social generates new demand. These platforms perform based on the quality of signals provided. If you optimise for low-value leads, the platform will deliver more of them. If you focus on a qualified pipeline, it will learn to find similar high-quality prospects.
15+ years
15+ years In-house PPC leadership
Audience Targeting & Growth
We align your campaigns with your ideal customer profile to reach high-value buyers. By feeding rich conversion signals to guide Meta and LinkedIn algorithms toward your highest-intent prospects.
Creative & Campaign Optimisation
We continuously test and optimise campaigns, scaling winning creatives and cutting underperformers. Our focus is on qualified leads and the sales pipeline, not just clicks or impressions.

We're made up of former in-house PPC leaders who understand what it means to be responsible for real revenue, not just reports.

Meet the team

Our Services

Our Paid Social Management Services

Magnetize manages paid social campaigns for service businesses on Meta and LinkedIn; the platforms are best suited for building a sales pipeline. We approach each platform with tailored strategies, creative assets and tracking. Both are integrated with your CRM to prioritise revenue generation over low-cost leads.

Meta Ads Management

Facebook and Instagram help you create demand before prospects start searching. With our Meta Ads management, we target the right audience to qualify leads before they reach your sales team, then send them to your CRM. This helps Meta find high-quality leads for your business.
Explore Meta Ads

LinkedIn Ads Management

If you sell B2B or professional services, your buyers are on LinkedIn. We target precise decision-makers by seniority, role and company size. Rather than chasing clicks, we focus on engaging high-value accounts with tailored messaging designed for complex, multi-stage journeys.
Explore LinkedIn Ads

Results

Results That Show Up in the Pipeline, Not Just the Report.

Dental
4,701
NHS new-patient bookings

Roderick's Dental
Healthcare
20%
Cost / conversion reduced

TFP Fertility
Homecare
150%
Conversions increased

The Good Care Group
Industrial
40%
Cost / conversion reduced

Deltron
See all case studies

The team

Meet the Team Behind Your Campaigns

You will always work directly with the specialist who plans and manages your paid social campaigns.
Rob

Rob

Founder & MD

Rob founded Magnetize after 15 years in digital marketing, including senior in-house roles at PE-backed service businesses. That commercial background shapes everything about how Magnetize operates. We build campaigns around how businesses make money, not just how platforms report on them. Under Rob’s leadership, Magnetize has become an award-winning agency specialising in high-value lead generation for healthcare, financial services, and service businesses.

Connect on LinkedIn
Petar

Petar

Head of Paid

Petar brings 12 years of paid search expertise to Magnetize, with agency experience spanning Croud and Dentsu, where he managed large-scale budgets for global brands including Co-op, Intel, and Mastercard. He now oversees all paid media delivery at Magnetize, with a particular focus on complex lead generation in healthcare and financial services, where qualified pipeline matters more than raw volume.

Connect on LinkedIn
Craig

Craig

Search Manager

Craig has 12 years of experience across paid search, SEO, and paid social, with a deep specialism in healthcare and pharmaceuticals. Before Magnetize, he worked at a specialist pharmaceutical digital agency, where he led performance across PPC, technical SEO, and content strategy for regulated health brands. At Magnetize, he leads our paid and organic search offering, helping clients build sustainable visibility and pipeline through an integrated search strategy.

Connect on LinkedIn
Bec

Bec

PPC Manager

Bec has 17 years in paid search, spending the majority of her career at large London media agencies managing campaigns for global clients across financial services, travel, and entertainment. She specialises in building complex account structures to best practice standards and brings big agency rigour to the boutique specialist environment our clients value.

Connect on LinkedIn
Ann

Ann

Operations Manager

Ann manages the operational and commercial foundations that keep Magnetize running smoothly. With a background in business administration and financial management, she oversees invoicing, payroll, contracts, and client onboarding. Ann also leads our business development outreach, ensuring the right conversations happen with the right businesses at the right time.

Connect on LinkedIn

Client reviews

We’re rated 5 stars on reviews.io.

Trusted by marketing leaders in healthcare, professional services and B2B.

“Working with Rob was a pleasure – insightful, responsive and professional with a deep knowledge of digital advertising. Would recommend any business who is looking for an agency who feels like one of the team to contact him.”

Edward Madden
Edward Madden
CMO for an International Medical ID Business

“The best people in the industry are those that live and breathe what they do! Rob & the team at Magnetize are exactly this! Attention to detail, energy, technical ability and results — they have it all.”

Mark Beavan
Mark Beavan
Marketing Director for an International IVF Business

“I've had a fantastic experience of working with Magnetize. Through Rob's close management and expertise, we've managed to create a significant increase in PPC leads in the first three months of working with him.”

Laura Belford Thomas
Laura Belford Thomas
Head of Marketing for a Leading UK Homecare Provider

“Excellent and professional service – really good data support which drives decision making. Can only recommend Rob.”

Lukas Schlenker
Lukas Schlenker
Director of a Leading National Lift Maintenance Business

“I've been working in the marketing sector for over 15 years, and Magnetize is truly one of the best PPC agencies I've worked with. Their unique approach has delivered an outstanding ROI, and we couldn't be more pleased with the results.”

Aaron Robinson
Aaron Robinson
Senior Marketing Manager for an International IVF Business

“Magnetize has been really great to work with. Rob's expertise and knowledge has driven an increase in both the volume and quality of PPC leads in just a short period of time. I highly recommend Magnetize for PPC and paid media management.”

Charlotte Ham
Charlotte Ham
Senior Marketing Manager for a Leading UK Homecare Provider
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    FAQ

    Paid social management answered

    What are paid social management services?
    Paid social management is the ongoing strategy, build, creative, and optimisation of paid advertising on platforms like Meta and LinkedIn, managed against pipeline and revenue, instead of clicks. A good agency connects your campaigns to your CRM so the platforms learn to chase qualified leads, not the cheapest ones.
    What paid social platforms does Magnetize manage?
    Magnetize manages Meta (Facebook and Instagram) and LinkedIn. We run each as its own discipline and connect both to your CRM so paid search and paid social work from the same commercial picture.
    Should my business advertise on Meta and LinkedIn?
    It depends on how your buyers make decisions. Meta is strong for creating demand and reaching wide, intent-adjacent audiences. LinkedIn is built for B2B and professional services, where you need to target decision-makers by role, seniority, and company. Many service businesses benefit from both; we’ll recommend the right split on a strategy call.
    How much do paid social management services cost?
    Pricing depends on your platforms, ad spend, and the complexity of your buying journey, so we quote per engagement rather than from a rate card. On a strategy call, we’ll scope what you need and give you a clear figure with no surprise line items.
    How do we measure the success of paid social campaigns?
    By pipeline and revenue, not vanity metrics. We track qualified enquiries, meetings, and sales opportunities through your CRM and offline conversions, so reporting reflects what your sales team actually receives.
    Why choose Magnetize as your paid social agency?
    Because your account will be run by a senior specialist who’s carried revenue targets in-house, treats your budget commercially, and owns the outcome. No account manager hand-offs, no “more budget” as the answer to everything, and no hiding behind an algorithm.