Magnetize delivers specialist PPC management for businesses in service sectors like healthcare, finance, home care, funerals, IVF, dental, and travel. We manage Google Ads, Microsoft Ads, and Meta campaigns integrated with your CRM, ensuring every pound spent is tracked through to pipeline and revenue, the metrics your board values. Our sole focus is generating qualified enquiries for service businesses.
Standard agencies run the same playbook on every account: bid broad, chase volume, send a monthly report. In regulated service sectors, address waste spend, risk compliance breaches, and fill your pipeline with leads that never close. What makes your business different demands a different approach:
The gap between generic management and specialist PPC management for businesses like yours usually shows within the first month, in better lead quality and a lower cost per acquisition.
Service businesses don’t sell off the shelf. A single client can be worth thousands. The journey runs through calls and follow-ups. A campaign optimised for cheap form fills will quietly fill your CRM with leads your sales team can’t close. We optimise for the opposite: enquiries that become revenue, tracked from first click to signed customer, across search and social.
When someone searches for what you do, intent is highest, so this is where you can capture demand immediately. We connect your CRM, assign real profit values to each stage of the journey, and feed them back into Google Ads and Microsoft Ads, so bidding chases the leads that close rather than the ones that are cheap to acquire.
Search captures people already looking. Meta reaches those who aren’t, which matters when demand is limited, seasonal, or needs explanation. We run lead-generation and demand campaigns on Facebook and Instagram, measured against booked appointments rather than reach or impressions.
Several of us led PPC in-house at private-equity-backed service businesses before founding Magnetize. We’re reporting to boards, defending budgets, and owning a number. You work directly with that senior specialist month after month, not with a rotating account manager who relearns your business every quarter. We understand the commercial pressure behind every pound, because they’ve carried it themselves.
No vanity metrics, no impression counts dressed up as results. We trace spend through to pipeline, revenue, and customer acquisition cost, so when your board or investors ask what paid media returned, you have the answer. We cut Aura’s customer acquisition cost by 75% while scaling them to £100k in monthly spend.
Most of our accounts arrive from agencies that wouldn’t share login access, count traffic as success, or never track a single sale. TFP Fertility came to us as a market leader with a mature account that still wasn’t performing; within five months, we’d grown conversions by 70% while reducing cost per conversion, as spend scaled.
A UK Paid Media Awards winner with multiple European and UK Search Award recognitions for growth in complex, regulated markets, and rated 5 stars on reviews.io by the marketing leaders we work with.
Book a discovery call, and we’ll discuss your goals, accounts, and current challenges. We’ll then provide a clear, specific assessment of potential growth opportunities. There is no generic presentation and no obligation, just a valuable conversation with experienced professionals.