Most lead-generation PPC campaigns underperform because the platform can’t distinguish between a high-value client and a dead-end click. As a specialist lead-gen agency for B2B and service businesses, we feed real CRM and sales data into Google Ads and Microsoft Ads so that spend optimises toward leads that become customers.
AI-supported call tracking transcribes and qualifies every inbound call, so it counts only genuine sales conversions. Our AI-built negative-keyword automation lifted relevant clicks from 51% to 95% for Good Care Group by filtering out searches that would never convert.
Working with your sales team, we model how likely each enquiry is to convert and assign it a real value, then feed that back into Google and Microsoft Ads, so the platforms learn to chase leads that become customers, not the cheap form fills.
I healthcare, finance, legal and funeral services, Customer Match and rich data uploads are restricted, leaving most accounts optimising blind. We build compliant workarounds that let the AI see value again. It’s specialist ground, and it’s ours.
Not every lead is worth the same, so we don’t bid on them equally. We focus our spend on your highest-margin services and best-performing locations, and concentrate search campaigns where genuine buyers search, not on brand, cheap traffic that inflates cost per lead.
Good ad copy does half the filtering for you. We write ads that speak to the right buyer and set honest expectations, so the people who click are worth a conversation. We support this with display campaigns and remarketing to stay visible through longer, phone-heavy decision-making.
Fast pages matched to the search with the phone number and next step exactly where people expect them. In multi-step funnels, contactability matters as much as the click.
Through CRM integration and call tracking, we follow each enquiry past first contact into the pipeline and revenue, so we optimise cost per acquired customer.
From there, it’s about where the money goes. We read call data, service mix, and location performance to decide where to push, protect, or pull back budget, driving cost per lead down and ROI up month on month.
Drive results by capturing users with the highest intent. We focus the budget here to ensure strong performance. Careful keyword selection ensures your ads reach buyers, not casual browsers.
PMax works best with quality data. Default settings may generate low-quality leads, but integrating profit values with CRM signals helps identify prospects more likely to convert.
Rarely generates leads on its own. Its job is to maintain visibility throughout the extended decision-making process, especially by remarketing to people who’ve already shown interest.
It builds early-stage awareness and demand, which Search campaigns can later convert. This approach is valuable when your service requires explanation before prospects are ready to inquire.
Functions much like Google’s, capturing active searchers at a lower cost and with less competition. We replicate your top-performing Google campaigns, then optimise for Microsoft’s own features rather than copy-pasting.
Microsoft also owns LinkedIn, so you can layer company, industry, and job-title targeting into search campaigns. You can put budget in front of decision-makers, not just keywords. No other paid search platform offers this for B2B.
This extends your reach across MSN, Outlook, and partner sites. We leverage this network for native and remarketing placements to maintain visibility with engaged prospects.
Microsoft Ads won’t replace Google, but as a cost-effective, tightly targeted lead-gen channel, it shouldn’t be left on the table.
If you run a B2B or service business and suspect your lead generation isn’t properly connected to commercial results, there’s probably revenue on the table.
We’ll review your Google Ads and Microsoft Ads setup and give you an objective read on what’s working and what’s not, no sales pressure, just honest feedback.
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