We specialise in healthcare, pharmacy, finance, funerals, and regulated retail, categories that many agencies often avoid.
Restricted categories penalise generic campaigns twice: first through ad disapprovals, and again when platform restrictions limit campaign data. We proactively address both challenges from the outset in the sectors we know best.
Multi-site groups where NHS and private data must be separated, and booking volumes are high enough that a few pence per click compounds quickly. We track bookings by practice and treatment type, so the budget follows sites and services with capacity to fill.
Patients research for months, and the ASA scrutinises success rate and “leading clinic” claims. We build clinic-level campaigns, keep ad copy and landing pages defensible, and use content to stay visible throughout a year-long decision-making process.
One live-in care client can be worth six figures, so lead quality beats volume. Job seekers search the same terms as families, and Meta restricts the conversion data that health brands can optimise. We filter one from the other and feed CRM stages back in, so bidding learns which enquiries become clients.
Certification is required before ads run, with restricted drug terms across ads, keywords, and landing pages. The first order is rarely the most profitable. We bid on product margin, repeat orders, and lifetime value, and build organic visibility for terms that paid search can’t reach.
UK advertisers need Google’s FCA verification before any ad runs. Clicks are among the most expensive anywhere, and every claim must satisfy financial promotion rules. We work within those rules and use organic search to win research-stage traffic that paid clicks price out.
Two different jobs in one account. An at-need caller phones within minutes, while a pre-need buyer compares plans for weeks. We separate the two, track calls properly so urgent enquiries aren’t counted as form fills, and keep the tone right for the moment.
Thin margins and weeks of comparison. Revenue is the wrong target. Without product-level profit data, the budget quietly flows to whatever sells most cheaply. We feed margin back into Shopping and Performance Max so spend follows profit.
Sharp seasonal swings, online travel agents bidding on your brand, and margins thin enough that a healthy return on ad spend can still lose money. We bid to profit and defend the brand. It is one of the categories where ChatGPT Ads are open, so buyers comparing options can find you there, too.
Low volume, very high contract value. A handful of the right decision-makers beats thousands of clicks. We target by role and industry on LinkedIn and track enquiries through to contracts rather than counting form fills.
Rob founded Magnetize after 15 years in digital marketing, including senior in-house roles at PE-backed service businesses. That commercial background shapes everything about how Magnetize operates.
Petar brings 12 years of paid search expertise to Magnetize, with agency experience spanning Croud and Dentsu, where he managed large-scale budgets for global brands including Co-op, Intel, and Mastercard.
Craig has 12 years of experience across paid search, SEO, and paid social, with a deep specialism in healthcare and pharmaceuticals.
“Working with Rob was a pleasure – insightful, responsive and professional with a deep knowledge of digital advertising. Would recommend any business who is looking for an agency who feels like one of the team to contact him.”
“The best people in the industry are those that live and breathe what they do! Rob & the team at Magnetize are exactly this! Attention to detail, energy, technical ability and results — they have it all.”
“I've had a fantastic experience of working with Magnetize. Through Rob's close management and expertise, we've managed to create a significant increase in PPC leads in the first three months of working with him.”
“Excellent and professional service – really good data support which drives decision making. Can only recommend Rob.”
“I've been working in the marketing sector for over 15 years, and Magnetize is truly one of the best PPC agencies I've worked with. Their unique approach has delivered an outstanding ROI, and we couldn't be more pleased with the results.”
“Magnetize has been really great to work with. Rob's expertise and knowledge has driven an increase in both the volume and quality of PPC leads in just a short period of time. I highly recommend Magnetize for PPC and paid media management.”
A generalist agency learns your rules on your budget. First come the disapprovals, then the workarounds. Finally, the quiet discovery that a platform has limited your data since month two.
We already know your category’s rules, and the margins and sales cycles behind them.
If your category is on this page, or close to it, one call will tell you whether we can help. If we’re not the right fit, we’ll say so.
A generalist agency needs time and budget to learn your industry; we apply that commercial context from day one.
If your sector is listed here, or close to it, one call will make it clear how we can help.
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