The Service Business PPC Agency Built for High-Intent Industries

Tightly regulated sectors require more than just standard paid search.

Magnetize is a service business PPC agency specialising in high-stakes environments. We have managed paid search campaigns built for industries where the rules are tight and the leads are valuable. Across healthcare, financial services, funerals, travel, and other industries, we know accuracy is everything.

What Makes a Specialist PPC Agency Different in Regulated Industries?

Many agencies manage clinic accounts using the same strategies as retail businesses, applying identical tactics and assumptions. In regulated sectors, this approach often results in wasted budgets due to stricter ad policies, extended sales cycles, and high-value leads that require careful handling.
We offer expertise that generalist agencies often lack:

Regulated advertising policies.

Healthcare and finance impose strict guidelines on messaging and targeting. We ensure account growth by adhering to these regulations.

High-value, low-volume leads.

In sectors such as IVF, funerals, or finance, lead quality is more important than quantity. We optimise for enquiries that convert, rather than focusing on metrics that do not drive results.

Extended buying journeys.

Patients and families often require multiple interactions before making a decision. We maintain engagement throughout the entire process.

Which Industries Does Magnetize Run PPC For?

The bid strategy that wins a same-day funeral enquiry would drain a travel brand’s budget before lunch. That’s the problem with one-size-fits-all PPC: what’s smart in one sector is reckless in another.
Each industry below pulls paid search in a different direction, and each has its own dedicated team and page. Find yours.

Healthcare PPC

Healthcare PPC depends entirely on compliance. Beyond the ASA and CAP Code, prescription treatments like the weight-loss drugs Mounjaro and Ozempic require Google’s pharmaceutical certification, even when administered by licensed clinicians. One missed compliance step can make an entire account vanish overnight.

We’ve built our reputation here. We are award-winning in healthcare, achieving results such as a 20% lower cost per conversion for TFP Fertility and a 150% increase in conversions for a leading UK home care provider. This specialism spans very different patient journeys.

PPC for Financial Services

In finance, you can’t run ads until Google gives you the green light. To show financial services ads to UK users, advertisers must be verified by Google and prove they’re authorised by the FCA or qualify for a limited exemption. This rule also affects firms not directly regulated by the FCA.

That doesn’t even count the cost of clicks or the risk that a careless ad could cause compliance issues, not just budget problems. Our PPC approach for financial services is designed for this environment. It’s verified, compliant, and set up to win high-intent searches without breaking rules that could get your account suspended.

PPC for Funeral Services

When someone searches for an at-need funeral, there is no research phase. They need to talk to a funeral director right away, usually by phone. If your account is set up to optimize for form fills, you are measuring the wrong thing.

We manage PPC for funeral services by focusing on what really drives results: accurate call tracking, quick local visibility, and a clear separation between at-need and pre-need audiences to keep the data meaningful. This sector faces close CMA pricing scrutiny, so tone and transparency are not just nice-to-haves; they are essential.

PPC for the Lift Industry

Lift enquiries are low-volume and high-value. B2B maintenance and installation contracts are worth far more than a month of ad spend, so precision beats reach every time.

We run PPC for the lift industry, with that commercial reality built in, reaching decision-makers who are searching for maintenance, repair and installation rather than paying for clicks that never qualify. It’s the kind of niche, considered market, where our operational-first approach earns its keep.

Travel & Leisure PPC

Travel faces the opposite problem to the sectors above: big volume, thin margins, and demand that swings sharply by season. Bidding flat all year leads to overpaying during peak times and disappearing during the slow season.

There is a trust problem, too. “ABTA/ATOL protected” is now the baseline customers expect, not a differentiator. Travel & leisure PPC must prove trust, not just claim it. We build campaigns that capture bookings when intent peaks and protect margin against OTAs bidding on your brand.

What Results Does Magnetize Deliver Across Service Industries?

Scaling ad spend usually means a higher cost per lead. CPCs become aggressive, efficiency slips, and growth gets expensive. We do the opposite: scale spend while lowering cost per conversion across some of the most established accounts in their sectors.

That’s the difference a specialist service business PPC agency makes: results measured in booked revenue, not clicks. Here’s the proof.

TFP Fertility

Cost/Conversion reduced by 20%

20%

See how we saved TFP Fertility money and increased their conversion rates, helping to smash their growth targets.

Deltron

Cost/Conversion reduced by 40%

40%

When we began speaking with the founders of Deltron, they were unhappy with the results from their agency. They were not provided with access to their own Google Ads account, and instead were just given insights from a superficial reporting tool that focused only on traffic.

Aura

Cost per conversion reduced by 80%

80%

Aura was struggling to make any return on their investment from the Google Ads platform with high costs and a low amount of conversions/leads. We took this on from May 2023 and throughout the rest of the year improved their campaign structure, implemented call tracking, had a strict negative keyword policy, implemented a landing page strategy, and implemented ROAS bidding.

See all case studies

Who Actually Runs Your PPC Campaigns?

In service industries, one mistracked call or non-compliant ad can cost thousands. That switch is where performance quietly falls apart.:

Magnetize is built the opposite way. The people who plan your strategy are the people who run it.
Our team learned this work in-house and at the top end of the agency world, not from a playbook:

Rob

A founder who’s been on your side of the table.

15+ years of hands-on digital experience building and leading high-performing marketing teams inside service businesses, so the commercial realities of margin, capacity, and lead quality are not theory.

Connect with Rob

Petar

Senior operators from global network agencies.

12+ years in PPC, including time at networks such as Dentsu Media, delivering campaigns for brands including Co-op, Intel, and Mastercard.

Connect with Petar

Craig

Deep healthcare specialism.

A specialist background in one of the most tightly regulated PPC sectors, now applied across other complex service industries.

Connect with Craig

We deliberately stay selective, taking on service businesses we’re built to grow rather than filling a roster. You get senior attention as standard, not as an upsell.

What Do Clients and Industry Judges Say About Magnetize?

Our approach has earned multiple UK and European Search Awards for growth in complex, regulated markets, including Best Use of Search in Healthcare, won as a new agency against 11 competitors.

In our clients’ words:

Mark Kelly, Aura

“We’ve been working with Magnetize to manage our Google Ads campaigns for Aura, and the experience has been outstanding. The team brings a sharp strategic lens, is highly responsive, and consistently follows through on testing, optimisation, and reporting… Truly a reliable, proactive partner that feels like an extension of our team.”

Belinda Hanton, The Good Care Group

“Rob and Petar understand our business and are continuously proactive with suggestions and ideas to improve our PPC output. Our growth as a business has been in part due to working with them and the contribution they make to maximise our budgets.”

Aaron Robinson, TFP Fertility

“I’ve been working in the marketing sector for over 15 years, and Magnetize is truly one of the best PPC agencies I’ve worked with… Their unique approach has delivered an outstanding ROI, and we couldn’t be more pleased with the results.”

Why Choose a Service Business PPC Agency Over a Generalist?

Our track record across various sectors demonstrates our exclusive focus on service businesses. This specialisation means we understand your margins, sales funnel, and regulatory environment.

Generalist agencies require time and resources to learn your industry. As specialists, we immediately apply our knowledge of your commercial context to deliver results that drive your pipeline.

If your sector is listed here or closely related, a single call can clarify how we can support your goals.

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