Rated 5.0 on reviews.io
Award-winning PPC, SEO & AI search
Healthcare · Later life & financial · Considered retail
About Magnetize

Search marketing specialists with expertise in complex categories.

Our team has a strong in-house background. We speak the language of revenue targets, regulatory red tape, and commercial margins.

We navigate high-friction industries across the modern discovery landscape by combining paid search, SEO, paid social, and emerging AI search channels.

Book your Discovery Call See our results
Senior specialists 5.0 on reviews.io
Search marketing specialists with expertise in complex categories.
55+ years of combined experience.
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Our origin

We’ve sat on your side of the table.

It’s easy for an agency to report a drop in cost per lead. It’s much harder to explain why those leads aren’t turning into revenue.

Our founder, Rob Evans, faced this problem while leading marketing at three businesses. Time after time, he fired agencies and brought search in-house because external partners were not accountable for the final sale.

Managing a £2.5m budget and a 12-person team at a national home care provider taught him what boardrooms demand: commercial reality.

Today, every specialist at Magnetize shares that background. We operate like an in-house team because that’s where we learned our trade.

In 2024, we built the agency we’d always wanted to hire.

Our Approach

How Magnetize manages platforms and drives revenue.

Most agencies limit their services to managing budgets, running campaigns, and reporting standard platform metrics.

We align our approach with your business objectives. By integrating your CRM, margin data, and sales process into your campaigns, we ensure platforms recognise the true value of each customer to your business.

This methodology underpins our entire approach. Whether managing paid search, paid social, SEO, ChatGPT ads, or AI search visibility, our core principle remains: we supply platforms with essential commercial context they otherwise lack.

Our expertise was developed client-side, not added for diversification. Our team has managed these channels across insurance, travel e-commerce, home care, and funeral plans prior to Magnetize.

We operate exclusively in markets where purchases are significant and compliance requirements are stringent. This narrow focus enables us to deliver unmatched channel expertise.

How we work

What does working with Magnetize look like?

We work as an extension of your in-house team. By limiting our team to five specialists and twelve clients, we gain a deep understanding of your business and can identify commercial shifts early.
01

Direct access to experts

You will always work with the specialist you meet on day one, who will also execute your strategy. We do not delegate to junior account managers.

02

Absolute ownership

Transparency is our policy. You own your ad accounts, analytics, and CRM integrations, and you retain admin access at all times.

03

Rigorous onboarding

We ask detailed questions from the start. By reviewing your margins, close rates, and sales feedback, we ensure our campaigns align with your revenue goals.

04

Strategic honesty

If an emerging channel does not suit your regulatory environment or if tracking needs improvement, we will pause spending and inform you immediately.

05

Meaningful reporting

Each week, we provide clear updates on profit drivers, recent adjustments, and next steps. We do not rely on automated dashboards.

Results

Proof our search marketing move the numbers that matter.

Our clients measure us on bookings, enquiries, cost per customer, and profit. See what that’s produced in healthcare, funerals, homecare and industrial.
Healthcare
20%
Cost / conversion reduced

TFP Fertility
Homecare
150%
Conversions increased

The Good Care Group
Industrial
40%
Cost / conversion reduced

Deltron
Funeral
80%
Cost per conversion reduced

Aura
See all case studies

The team

The specialists behind your account.

Our team brings over 55 years of combined search experience across insurance, travel, ecommerce, homecare, funerals, museums, and pharmacy.
Rob

Rob

Founder & MD

Rob has 15 years of digital marketing experience in regulated and high-consideration sectors. At a major insurer, he managed digital acquisition for home and pet insurance with a £4m budget, in line with FCA and ASA rules. At a UK travel group, he established in-house paid search and built their e-commerce paid media from the ground up. At a national homecare provider, he led a team of 12 across paid media, SEO, and UX, managed a £2.5m acquisition budget, and won In-House Biddable Team of the Year in 2021. He was Head of Growth Marketing at a funeral plan provider before founding Magnetize in 2024.

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Petar

Petar

Head of Paid Media

Petar has 12 years of paid search experience across B2B and B2C. At a global media network, he was the PPC lead for a technology manufacturer, a payments network, and a national retailer, following agency roles in the UK and Bulgaria. Before that, he managed multi-million-pound ecommerce accounts for a travel group. At Magnetize, he oversees all paid media delivery, identifying budget leaks and opportunities to scale profitably.

Craig

Craig

Head of Search

Craig has 12 years of experience in paid search, SEO, and paid social, focusing on healthcare and pharmaceuticals. He spent four years at a specialist pharmaceutical agency running searches for regulated health brands, covering technical SEO, site migrations, content, and paid campaigns in a category where a single compliance mistake can take campaigns offline. He leads our paid and organic search work, including AI search visibility and AEO auditing.

Bec

Bec

PPC Manager

Bec has 17 years of paid search experience, mainly at London media agencies. She led EMEA and APAC search for an international money transfer brand across 21 markets, managed paid search for leading UK museums and heritage attractions, and oversaw luxury retail and beauty accounts across Europe. She owns day-to-day account quality: structure, tracking, optimisation, and reporting.

Ann

Ann

Operations Manager

Ann manages the agency's commercial and operational functions, including onboarding, contracts, invoicing, and payroll. She has six years of experience in bookkeeping and compliance submissions under a government energy scheme and previously managed end-to-end tender submissions for NGO, development bank, and embassy accounts. That background is why our onboarding, documentation, and reporting run on a schedule rather than on intention.

Specialist Expertise

Talk to someone who already knows high-regulated sectors.

You can keep paying for campaigns that look fine in a report or work with specialists who have run marketing in your type of business.
Book a discovery call to speak with a senior team member. No pitch deck, no junior account manager. Just an honest conversation about where your search marketing falls short and what we would fix first.
Whatever you decide afterwards, your accounts stay in your name.

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