PPC Consultants Who’ve Run Service-Business Marketing From the Inside

Magnetize is a team of senior PPC experts who learned the job in-house, running marketing for service businesses where every enquiry impacts the P&L.

Why the Team Behind Your Account Matters

For high-value services, campaign strategy matters more than the platform. Account structure, conversion values, and budget allocation depend on the expertise of the person managing your campaigns. Your results reflect their skill.
Magnetize is made up entirely of experienced PPC consultants. Our founder, Rob Evans, often saw agencies focus on lead volume rather than revenue, overlooking how each business generates profit.
In 2024, he launched the agency he always wanted to work with: one that brings senior expertise directly into your operations, CRM, and technology to fill data gaps others overlook.
Our goal is to help high-value service businesses grow their bottom line through AI-powered marketing driven by your CRM, optimized for user experience, and aligned with your customers’ decision-making process.

Meet Magnetize Team

Rob — Founder & MD

Rob — Founder & MD

Rob has worked in digital marketing for 15 years, leading in-house teams at private equity-backed service businesses. At Helping Hands Homecare, he managed a £2.5 million customer-acquisition budget. His team won In-House Biddable Team of the Year at the UK Biddable Media Awards 2021.

Rob started Magnetize to offer service brands to a PPC expert who focuses on margins, locations, and lifetime value instead of just form-fills. If your PPC efforts are not linked to real business results, Rob can help you find the right place to start.

Connect with Rob
Petar — Head of Paid

Petar — Head of Paid

A PPC expert with over 12 years in B2B and B2C, Petar was Paid Search Manager at Dentsu, leading PPC for Intel, Mastercard, and Co-op. He combines strong paid search with deep technical skill, identifying where budgets leak and where they can scale profitably. 

Connect with Petar
Craig — Search Manager

Craig — Search Manager

Craig combines expertise in PPC and SEO, with nearly four years focused on healthcare and pharma. He manages paid campaigns on Google, Meta, and LinkedIn, prioritizing conversion tracking and analytics with GA4 and Looker Studio. Clients rely on his PPC skills in complex regulated markets.

Connect with Craig
Bec — PPC Manager

Bec — PPC Manager

With 17 years of experience in paid search, Bec has managed budgets for well-known clients such as English Heritage, the British Museum, Western Union in 21 markets, and luxury brands like Kate Spade and bareMinerals. She oversees every stage of account management, from keyword research and setup to optimisation, tracking, and reporting. Bec is known for retaining and growing complex accounts.

Connect with Bec
Ann - Operations Manager

Ann – Operations Manager

Ann manages the operational and commercial foundations that keep Magnetize running smoothly. With a background in business administration and financial management, she oversees invoicing, payroll, contracts, and client onboarding. Ann also leads our business development outreach, ensuring the right conversations happen with the right businesses at the right time.

Connect with Ann

How Our PPC Consultants Work Together to Grow Your Pipeline

You receive a dedicated PPC consultant to manage your account, supported by our senior team. As a small, experienced group, we ensure your specialist leverages collective expertise without handing work to junior staff.

1. We analyse your business model before launching campaigns.

We analyse your margins, locations, capacity, and buying journey to develop revenue-focused strategies instead of relying on default platform settings.

2. We integrate with your CRM, tech, and operations.

We track each stage from lead to qualified enquiry to customer and feed these signals back to Google and Microsoft. This approach closes data gaps common in service-based accounts.

3. We work closely and report on what actually matters.

Your consultant collaborates with our team and your marketing and sales staff to align PPC, user experience, and follow-up. You receive weekly updates on pipeline, revenue, and actionable next steps instead of vanity metrics.

Proof Our PPC Experts Move the Numbers That Matter

1234 01

TFP Fertility

Cost/Conversion reduced by 20%
20%

See how we saved TFP Fertility money and increased their conversion rates, helping to smash their growth targets.

Read more about TFP Fertility
1234 02

The Good Care Group

Conversions increased by 150%
150%

The Good Care Group is a leading UK home care provider, who offer services of both live in care and visiting care across the UK. They had been struggling with performance of their PPC accounts in late 2023. These once good performing PPC accounts were driving far less return than they once were to the point that the business was considering switching off PPC as a channel entirely.

Read more about The Good Care Group
111 03

Deltron

Cost/Conversion reduced by 40%
40%

When we began speaking with the founders of Deltron, they were unhappy with the results from their agency. They were not provided with access to their own Google Ads account, and instead were just given insights from a superficial reporting tool that focused only on traffic.

Read more about Deltron
1234 03

Aura

Cost per conversion reduced by 80%
80%

Aura was struggling to make any return on their investment from the Google Ads platform with high costs and a low amount of conversions/leads. We took this on from May 2023 and throughout the rest of the year improved their campaign structure, implemented call tracking, had a strict negative keyword policy, implemented a landing page strategy, and implemented ROAS bidding.

Read more about Aura
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Talk to a PPC Consultants Who Knows Your Sector

You have a choice: continue investing in ads that look good in reports but do not generate real leads or partner with PPC consultants who understand high-value service businesses, your margins, and your buying journey from the outset.
Book a discovery call to speak directly with a senior member of the Magnetize team. There is no pitch deck or junior staff, only an honest discussion about converting your ad spend into real growth and identifying the best starting point.