PPC Management Services Turning Ad Spend Into Measurable Growth

Most PPC accounts are bleeding budget on the wrong signals. Magnetize closes the gap between your ad account spend and what your business actually earns, so every pound works as hard as your growth targets demand.

Why Choose Magnetize as Your PPC Agency?

Many agencies claim to be results-driven, often providing case studies or quoting unverifiable CPL figures.

But you’re still searching for a reliable partner.

That’s exactly why Magnetize is built differently.

Award-Winning PPC Expertise.

Magnetize has won multiple UK and European Search Awards, including the UK PPC Awards, for delivering measurable growth in complex, competitive markets. Your budget is in proven hands.

We were in-house before we were an agency.

We’ve managed PPC for PE-backed businesses and reported directly to boards, always accountable for revenue. We review your account as your CFO reviews your P&L.

We optimise for profit, not just conversions.

Most agencies stop at leads or ROAS. We assign profit values to every funnel stage and bid to POAS, so Google’s AI targets your most profitable customers, not just the cheapest conversions.

We fix the foundations before we touch the bids.

Most underperforming PPC accounts aren’t a bidding problem but a measurement problem. We audit, rebuild conversion tracking around real outcomes, and only scale when the numbers are solid.

We report on the numbers your board tracks.

We provide monthly board-ready reports, weekly performance summaries, and continuous access to your Google Ads accounts covering CAC, revenue, and qualified pipeline. Our reporting is transparent with no concealed data.

What PPC Management Services Do We Offer?

Google Ads Management

Search, Performance Max, Display, and YouTube campaigns structured around your service margins and CRM data, not platform metrics. We connect offline conversions so Google optimises toward booked business, not raw form fills.

Explore Google Ads Management

Microsoft Ads Management

Lower CPCs, a senior professional audience, and far less competition than Google. For B2B and high-consideration services, it is often the most underpriced high-intent traffic available and most businesses are not using it properly.

Microsoft Ads Management

Trusted by marketing leaders in healthcare, professional services and B2B

We’re rated 5 stars on reviews.io

Edward Madden

CMO for an International Medical ID Business

“Working with Rob was a pleasure – insightful, responsive and professional with a deep knowledge of digital advertising.

Would recommend any business who is looking for an agency who feels like one of the team to contact him”

★★★★★

Mark Beavan

Marketing Director for an International IVF Business

“The best people in the industry are those that live and breath what they do! Rob & the team at Magnetize are exactly this!
Attention to detail, energy, technically ability and results they have it all”

★★★★★

Laura Belford Thomas

Head of Marketing for a Leading UK Homecare Provider

“I’ve had a fantastic experience of working with Magnetize. Through Rob’s close management and expertise, we’ve managed to create a significant increase in PPC leads in the first three months of working with him. I wouldn’t hesitate to recommend Magnetize to anyone that needs an audit of their paid media accounts or new management of their paid media strategy. They are great at what they do.”

★★★★★

Lukas Schlenker

Director of a Leading National Lift Maintenance Business

“Excellent and professional service – really good data support which drives decision making. Can only recommend Rob.”

★★★★★

Aaron Robinson

Senior Marketing Manager for an International IVF Business

“I’ve been working in the marketing sector for over 15 years, and Magnetize is truly one of the best PPC agencies I’ve worked with. Rob and the team are always available, offering the time and support we need. Since switching to Magnetize for all our PPC needs, they’ve been fantastic. Their unique approach has delivered an outstanding ROI, and we couldn’t be more pleased with the results.”

★★★★★

Charlotte Ham

Senior Marketing Manager for a Leading UK Homecare Provider

“Magnetize has been really great to work with. Rob’s expertise and knowledge has driven an increase in both the volume and quality of PPC leads in just a short period of time. The team is a pleasure to work with, responsive, reliable and are genuinely invested the success of our accounts. I highly recommend Magnetize for PPC and paid media management.”

★★★★★

The Magnetize Approach to PPC Management

Most agencies jump straight to campaigns. We start with what determines whether campaigns work at all.

No bidding strategy outperforms bad data. No bad data problem gets fixed by spending more.

Every Magnetize engagement follows the same four phases in the same order, every time.

Diagnose

Full audit of your account, tracking, conversion logic, and budget allocation. We identify what is broken and wasted before changing any settings.

Rebuild

We fix tracking first by aligning conversion events to real outcomes and assigning profit values to every funnel stage. Until Google learns from the right signals, nothing else matters.

Restructure

Most legacy accounts have too many campaigns and too little data per bid model. We consolidate and modernise, rebuilding around smart bidding strategies that can learn.

Scale

Spend increases only when efficiency is proven. This is protected by split testing, continuous search term monitoring, and negative keyword discipline.

PPC Case Studies: Healthcare, SaaS & B2B

TFP Fertility

Cost/Conversion reduced by 20%

20%

See how we saved TFP Fertility money and increased their conversion rates, helping to smash their growth targets.

The Good Care Group

Conversions increased by 150%

150%

The Good Care Group is a leading UK home care provider, who offer services of both live in care and visiting care across the UK. They had been struggling with performance of their PPC accounts in late 2023. These once good performing PPC accounts were driving far less return than they once were to the point that the business was considering switching off PPC as a channel entirely.

Deltron

Cost/Conversion reduced by 40%

40%

When we began speaking with the founders of Deltron, they were unhappy with the results from their agency. They were not provided with access to their own Google Ads account, and instead were just given insights from a superficial reporting tool that focused only on traffic.

Aura

Cost per conversion reduced by 80%

80%

Aura was struggling to make any return on their investment from the Google Ads platform with high costs and a low amount of conversions/leads. We took this on from May 2023 and throughout the rest of the year improved their campaign structure, implemented call tracking, had a strict negative keyword policy, implemented a landing page strategy, and implemented ROAS bidding.

See all case studies

Ongoing PPC Optimisation & Testing

A well-built account is never static. Every Magnetize engagement uses a structured test-and-learn roadmap, moving beyond routine monthly maintenance.

Testing

We conduct ongoing A/B tests on CTA placement, USP messaging, and location-specific pages. Each experiment is guided by a clear hypothesis and measured against defined outcomes. For TFP Fertility, systematic split testing increased both conversion and lead-to-booking rates.

Iteration

Each test result informs the next set of changes, shaping ad copy, campaign structure, and landing page strategy. When location-specific pages outperformed generic ones for Aura, this insight prompted a nationwide rollout that improved both PPC and SEO performance.

Performance Improvements

Weekly search term reviews and AI-powered negative keyword automation ensure the budget targets only high-intent queries, increasing relevant clicks from 51% to 95% for The Good Care Group. Session recordings and heatmaps identify landing page friction points that standard analytics may overlook, supporting ongoing account improvement.

Meet the Team Behind Your Account

The people who pitch your account also run it. No bait-and-switch. No junior handover after signing the contract.

Rob

Founder

15 years in digital marketing. Former in-house PPC lead at PE-backed service businesses, reporting directly to boards.

Connect with Rob

Petar

Senior PPC Manager

12 years in paid search. Former Dentsu Media lead managing campaigns for Co-op, Intel, and Mastercard.

Connect with Petar

Craig

Senior Performance Marketing Manager

12 years in digital marketing. Deep specialism in healthcare PPC across both paid and organic search.

Connect with Craig

PPC Reporting & Insights

Most PPC reports are built to make the agency look good. Ours are built to make your next board meeting easier.

Here’s what reporting looks like at Magnetize:

Monthly board-ready reports

Built around CAC, revenue, qualified pipeline, and ROAS tied to real business outcomes, not platform metrics.

Weekly performance summaries

Clear next steps and performance highlights so you’re never waiting until month-end to know what’s happening.

Looker Studio dashboards

Live visibility into performance every week, shared across your team so everyone sees the same numbers at the same time.

Google Slides and Sheets

Every report is delivered in a format that’s easy to distribute internally and present upwards without reformatting.

Full access to your own ad accounts

Always. No agency-controlled dashboards. No data lock-in. No numbers you can’t independently verify.

Frequently Asked Questions

What does PPC stand for?

PPC stands for pay-per-click, a pricing model used across platforms like Google Ads and Microsoft Ads, where advertisers pay only when a user clicks their ad.

What is a PPC company?

A PPC company is an agency that manages paid search advertising for businesses, handling strategy, campaign setup, optimisation, and reporting across platforms like Google and Microsoft Ads.

What is PPC management?

PPC management is the ongoing process of overseeing and improving a paid search account. It includes campaign structure, keyword strategy, bid management, conversion tracking, and performance reporting. Done well, it connects ad spend directly to revenue.

What is a PPC campaign?

A PPC campaign is a structured set of ads targeting a specific product, service, or audience within a platform like Google Ads. Each campaign has its own budget, targeting settings, and bidding strategy, and should be built around a clearly defined commercial goal.

What is PPC optimisation?

PPC optimisation is the ongoing process of improving campaign performance by testing ad copy, refining keyword lists, adjusting bids, improving landing pages, and ensuring conversion tracking reflects real business outcomes rather than surface-level events.

How much do PPC agencies charge?

PPC agency fees vary depending on the scope of work, ad spend managed, and engagement model. Most specialist agencies charge a monthly management fee, either a flat retainer or a percentage of ad spend. At Magnetize, we work with businesses investing £10,000 or more per month in PPC.

What types of PPC services are available?

PPC services typically include Google Ads management, Microsoft Ads management, Shopping and Performance Max campaigns, display advertising, YouTube advertising, and remarketing. At Magnetize, we also offer CRM integration, call tracking, landing page optimisation, and POAS-based bidding as part of our PPC management.

What is the difference between PPC (paid search) and paid social?

PPC captures demand; it reaches people actively searching for what you offer. Paid social creates demand; it reaches people based on demographics and interests before they’ve searched. Both have a role, but paid search typically delivers higher purchase intent at the point of click.

How can PPC help my business?

PPC puts your business in front of high-intent buyers at the exact moment they’re searching for what you offer. When managed correctly, with the right conversion tracking, account structure, and bidding strategy, it’s one of the most scalable and measurable growth channels available.

What is PPC ROI?

PPC ROI measures the return generated from your ad spend relative to what you invested. At Magnetize, we go beyond standard ROI and optimise for POAS (profit on ad spend), assigning real profit values to every funnel stage so your campaigns optimise for the most profitable outcomes, not just the highest volume of conversions.

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