How we promoted NHS availability across 150+ practices with two different booking engines.
Rodericks Dental asked us to manage their Meta Ads activity with a key goal of driving NHS-funded new patient bookings across more than 150 practices nationwide.
Only one of the two booking engines allowed us to implement Google Tag Manager, which meant we could only track confirmed bookings directly for part of the account.
We worked with Roderick’s tracking partner to implement full conversion tracking for connected practices, and structured a separate intent-driven campaign for the remainder.
To stop spending from concentrating in a handful of locations, we managed budgets at the ad set level, ensuring all 150+ practices got fair impression share rather than a few easy wins dominating.
We produced creative assets across Facebook and Instagram feeds, stories, and mobile placements, leading with NHS availability and early booking benefits.
For practices with full tracking, we delivered 4,701 NHS new patient bookings at an average cost of £2.30 per booking from £10,808.42 in ad spend, reaching 500,699 people across 1,996,375 impressions.
For practices without direct tracking, the link-click campaign generated 67,886 clicks at £0.13 each, with a spend of £9,015.16, reaching 843,773 people and 3,368,633 impressions.