Rated 5.0 on reviews.io

Award-winning PPC, SEO & AI search

Healthcare · Later life & financial · Considered retail

Rated 5.0 on reviews.io

Award-winning PPC, SEO & AI search Healthcare · Later life & financial · Considered retail

Our Services

Search marketing services that capture and create demand.

You don't need every channel. You need the right ones, in the right order, sharing the same data. We help you identify which services will move your pipeline and profit, then run them as a single plan built around your margins and your category's rules.

Find you starting point See our results

A senior specialist on every account Start with one service or all four

Search marketing services that capture and create demand.

One buyer · four jobs

Where to start

Where should your search marketing start?

Most businesses don’t need every channel at once. The right starting point depends on what is holding growth back.

"We need enquiries or sales this quarter."

Start with PPC. It reaches existing demand and is the easiest channel to measure.

"We're paying too much for every click."

Add SEO. Strong organic rankings reduce pressure on paid spend for searches you’d win anyway.

"Our organic traffic has stalled."

Start with an SEO technical audit. Stalled traffic usually has a technical or content cause that we can find and fix.

"Our buyers are researching on ChatGPT."

Test ChatGPT Ads if your category is eligible. You will reach buyers while they are still comparing options.

"Not enough people search for what we sell."

Start with paid social. It builds demand among the right people before search captures it.

"We keep hitting restrictions in our category."

Start with a plan based on your category’s rules. We map what is allowed on each platform, then build the mix around it.

Not sure which sounds like you? That is what the discovery call is for. We will recommend a starting point and tell you if a channel is not worth it for your category yet.

The services

How do our search marketing services fit together?

Each service serves one of two purposes. Three are designed to capture buyers who are already searching, while one targets potential customers earlier to generate demand. Most clients use a combination of these services, focusing on areas where growth has stalled.

PPC Management

PPC is the fastest and most measurable channel. You control your visibility, messaging, and budget. This control often reveals areas of wasted spending first.

Best for achieving short-term targets, launching new services or products, and categories where buyers search with clear intent.

What’s included:

Google Ads: Search, Performance Max, Shopping, Demand Gen, and YouTube
Microsoft Ads
Conversion tracking and CRM integration
Call tracking by service type

SEO services

SEO becomes more cost-effective over time. Each well-ranked page generates traffic without ongoing per-click costs. In health and finance, strong rankings also enhance credibility.

Best for reducing dependence on paid search, revitalising stalled organic growth, and categories where buyers conduct extended research.

What’s included:

Content planned around what your buyers search for before they buy
Technical audits and site migrations
Author expertise and trust signals for health and finance topics
Link building and competitor gap analysis

ChatGPT Ads

Buyers now research, compare, and shortlist options within ChatGPT. ChatGPT Ads integrate your brand into these conversations, leveraging the same margin and conversion data as your search campaigns. This ensures a unified strategy rather than a separate experiment.

Best for high-consideration consumer purchases in eligible categories, such as travel and retail, where buyers compare options before making a decision.

What’s included:

An eligibility check against OpenAI's ad policies before any spend
Campaign setup and management on OpenAI's ad platform
Conversion tracking connected to your existing search data
Testing and reporting alongside your PPC results

Paid social

Search can only capture demand that already exists. Paid social builds it, reaching likely buyers before they start searching.

Best for seasonal or limited search demand, services that buyers may not yet be seeking, and B2B decisions involving multiple stakeholders.

What’s included:

Meta Ads across Facebook and Instagram
LinkedIn Ads, targeted by role, seniority, and industry
Audiences built from your first-party data
Measurement on qualified enquiries and sales, not reach

Clients

Clients we’re proud to work with.

Trusted by marketing leaders in healthcare, pharmacy, finance, and retail.

One plan

Why do search marketing services work better together?

When channels are run by separate agencies, each sees only its own data, and all claim the same sale. Run together, each channel sharpens the others.

PPC shows SEO what converts.

Paid search reveals which searches turn into customers within weeks. SEO targets those terms so content focuses on revenue, not just traffic.

SEO takes pressure off PPC.

Where you rank strongly in organic results, we can test reducing paid spend on those searches and move that budget to terms you can’t win organically yet.

PPC gives ChatGPT Ads a head start.

ChatGPT Ads use the same conversion tracking, margin data, and proven messaging as your search campaigns. They launch on what already works rather than starting from zero.

Paid social feeds search.

People who see you on Meta or LinkedIn often search for your brand later. Branded searches usually convert better and cost less than generic ones.

One budget, one report. Every channel is measured against the same pipeline and profit numbers. No double-counted conversions, and no agencies competing for credit.

Is the method the same for lead generation and ecommerce?

Yes, the method remains the same; only the data differs. Regardless of your product or service, ad platforms cannot determine a customer’s value to your business. Our role is to communicate this value across every channel.

Lead generation

Your CRM tracks which enquiries convert to customers. We use this information to optimise campaigns:

PPC and ChatGPT Ads focus on generating qualified leads, not just form submissions.
Paid social targets audiences modelled after your actual customers, rather than those who simply click.
SEO prioritises the searches that bring in your best customers.

Ecommerce

Your margin data identifies which products are most profitable. We use this insight to inform our approach:

PPC and ChatGPT Ads optimise for profit on ad spend, ensuring your budget supports the most profitable products.
Paid social campaigns prioritise your highest-margin product ranges and repeat customers.
SEO builds content around the categories with the highest margins.

For pharmacy and other repeat-purchase categories, we also incorporate repeat orders and customer lifetime value, as the initial purchase is rarely the most profitable.

How do search marketing services change in regulated categories?

Each platform sets its own rules for sensitive categories, and these rules change frequently. Some prohibit ads entirely, while others quietly restrict campaign data, causing performance to decline even when ads appear approved.

PPC

Online pharmacies must obtain Google certification before running ads, and UK financial services advertisers require verification. Many medical terms are restricted, and certain audience features are unavailable in sensitive categories.

SEO

Search engines apply higher standards to health and finance content. Pages must feature qualified authors, credible sources, and verifiable claims.

ChatGPT Ads

OpenAI currently restricts or reviews most healthcare and financial services advertising on a case-by-case basis. For many regulated brands, this channel is not yet available.

Paid social

Meta enforces additional rules for health and wellness ads, including age targeting and restrictions on certain claims. It may also limit the conversion data available to health brands for campaign optimisation.

What we Do

What do we do about it?

We check the rules before you spend, platform by platform, for your exact category.
We replace lost signals with your own data. Where audience features are restricted, offline conversions from your CRM still show the platforms that convert.
We keep ads and content defensible. No unsupported "best" or "leading" claims, and no promises regulators would question.
We watch for quiet failures. If a platform starts blocking data, we catch it within days, not a month later in your reports.

Results

What results do Magnetize clients see?

Every result below is measured in bookings, enquiries or cost per customer: the numbers that reach your P&L.

Dental

4,701

NHS new-patient bookings

Engagements

How do our engagements work?

Each engagement is tailored to your team, budget, and specific growth challenges. We do not offer fixed packages.

Three ways to work with us:

Fully managed

We oversee your search marketing from strategy through weekly optimisation.

Embedded specialist

A senior specialist collaborates with your in-house team, providing industry expertise and direct support.

In-house transition

We establish the setup, train your team to manage it, and provide support during the transition.

One service or several Begin with the channel that addresses your primary challenge, then add others as data supports expansion. Many clients start with PPC or SEO and grow from there.

What happens after you get in touch?

Discovery call

A thirty-minute session with a senior specialist to understand your business model and growth barriers.

Audit

We assess your accounts, tracking, and search visibility to identify inefficiencies and missed opportunities.

Recommendation

You get a clear plan: which channels, in what order, what we’d fix first, and what it would cost.

Onboarding

We connect your data, fix tracking, and launch. Weekly updates start from the first week.

Regardless of the engagement model, all accounts remain in your name, and your team retains administrative access from day one.

Next step

Find out which channel will move your numbers first.

Tell us how your business makes money and what’s holding growth back.

We’ll show you where your search marketing falls short, what we’d fix first, and whether we’re the right fit.

If the answer is “keep doing what you’re doing,” we’ll say so.

Questions

Search marketing services FAQs

What's included in search marketing services?

Search marketing services cover channels that put a business in front of buyers when they search: PPC (paid search), SEO (organic search), and increasingly, ads inside AI platforms such as ChatGPT. Many agencies, including Magnetize, also run paid social to reach buyers before they search.

Can I start with just one service?

Yes. Many clients start with PPC or SEO and add other channels once the first works. We’ll recommend where to start based on your goals, budget, and category.

How long does each service take to show results?

PPC can deliver enquiries within weeks of launch. SEO builds over months because rankings take time to earn. ChatGPT Ads and paid social fall in between, depending on your category and how much buyers need to learn about you.

What are ChatGPT Ads, and how are they different from Google Ads?

ChatGPT Ads are paid placements that appear alongside answers inside ChatGPT, while buyers are researching and comparing options. Google Ads appear in search results after someone types a query. We run both from the same conversion and margin data, so they work as one plan.

Do you work with in-house marketing teams?

Yes. Alongside fully managed accounts, we offer an embedded specialist who works alongside your team, or support to bring your search marketing in-house.

Are you a full-service agency?

No. We do search and paid media only: no web builds, brand campaigns, or PR. That focus is deliberate.

Search marketing services that capture and create demand.

Where to start

Where should your search marketing start?

"We need enquiries or sales this quarter."

"We're paying too much for every click."

"Our organic traffic has stalled."

"Our buyers are researching on ChatGPT."

"Not enough people search for what we sell."

"We keep hitting restrictions in our category."

The services

How do our search marketing services fit together?

PPC Management

SEO services

ChatGPT Ads

Paid social

Clients

Clients we’re proud to work with.

One plan

Why do search marketing services work better together?

PPC shows SEO what converts.

SEO takes pressure off PPC.

PPC gives ChatGPT Ads a head start.

Paid social feeds search.

Is the method the same for lead generation and ecommerce?

Lead generation

Ecommerce

How do search marketing services change in regulated categories?

PPC

SEO

ChatGPT Ads

Paid social

What we Do

What do we do about it?

Results

What results do Magnetize clients see?

Rodericks Dental

TFP Fertility

The Good Care Group

Deltron

Engagements

How do our engagements work?

Fully managed

Embedded specialist

In-house transition

What happens after you get in touch?

Discovery call

Audit

Recommendation

Onboarding

Next step

Find out which channel will move your numbers first.

Questions

Search marketing services FAQs