The Meta Ads Agency That Turns Facebook and Instagram Into a Lead Engine

Magnetize is an award-winning Meta Ads agency focused on high-value lead generation. We create Facebook and Instagram campaigns by hand, block placements that waste your money, and measure success by one metric: qualified enquiries, not impressions.

Why Advertise on Meta?

Google captures demand that already exists. Meta advertising creates it.

With billions of active users on Facebook and Instagram, Meta reaches people at every stage of the buying journey, including the long quiet stretch before they start searching. For services people research carefully, that head start matters. You introduce your business, answer objections, and stay present until the enquiry comes.

Facebook Ads and Instagram Ads remain among the most cost-effective ways to reach the right audience at scale. When handled strategically, Meta advertising fills the top of your funnel with warm prospects and makes every other channel work harder.

Our Meta Advertising Services

Campaign Management

This includes strategy, setup, and daily oversight across Facebook and Instagram.

Lead Generation

We uses instant forms, landing journeys, and booking flows aligned with your sales process.

Remarketing

Provides sustained visibility during the weeks it takes to make a service decision.

Creative Strategy

It involves concepts, copy, and formats developed and tested continuously.

Audience Targeting

Builds audiences from your customer data, not guesswork.

Facebook Ads Management

Facebook carries the direct response weight for most service businesses. Longer copy works. Detailed offers work. Lead forms capture an enquiry in seconds without users leaving the app.

As a Facebook Ads agency, Magnetize builds campaigns around the enquiry rather than the click and structures budgets so multi-site businesses get fair delivery across every location, not just the cheapest three.

Instagram Ads Management

Instagram shows what people need to see before they trust your facilities, teams, treatments, and outcomes. Reels and Stories do this far better than any static format.

As an Instagram Ads agency, we build natively for those placements. A Facebook feed asset dropped into a vertical Story underperforms, so we design for each rather than recycling one into the other.

Our Meta Ads Process

We start where generalist agencies finish with your commercials.

Planning

Before touching the ad account, we map your margins, sales process, and what a genuinely qualified lead is worth. A campaign that ignores your commercials optimises for the wrong thing.

Testing

We launch with a deliberate spread of creative angles, audiences, and offers. Early spend buys information; we treat it that way instead of guessing.

Optimisation

We move budget toward what produces qualified enquiries and retire what does not, judged on pipeline, never on clicks.

Reporting

We report against the numbers your board cares about, then agree on what changes next month.

Audience Targeting & Remarketing

Reaching the right people is the difference between cheap clicks and real enquiries.

Meta’s audience tools let us find and re-engage the people most likely to become customers:

Custom Audiences built from your enquiry lists, CRM records and website visitors
Lookalike Audiences modelled on your best customers, so you reach more people like them
Remarketing that re-engages visitors who showed interest but didn’t convert first time

The better the data we feed the platform, the better the leads it finds. That’s why first-party data is at the heart of every campaign we run.

Creative Testing & Performance Optimisation

Great Meta advertising is never “set and forget.”

Creative fatigues quickly, audiences shift, and what worked last quarter fades. Continuous testing improves performance over time instead of letting it slide backwards.

We run an ongoing cycle of testing across creatives, copy, and audiences, introducing new ideas, retiring tired ones, and letting the winners shape the next round. Every test is measured against qualified leads and cost per enquiry, not vanity metrics. Over time, this optimisation steadily lowers costs and strengthens results.

Reporting & ROI

Impressions and engagement don’t pay the bills. Enquiries and revenue do.

We report the metrics your business runs on: leads, cost per acquisition, ROAS, and revenue. You’ll always know what your Meta advertising delivers and what it costs—no vanity metrics dressed up as results.

Meet the Team

Your campaigns are managed by experienced paid social specialists who develop your strategy, rather than by junior staff unfamiliar to you.

Rob

Founder

15 years in digital marketing. Former in-house marketing lead at PE-backed service businesses.

Connect with Rob

Petar

Senior PPC Manager

12 years in paid search. Former network agency lead at Dentsu Media campaigns for Co-op, Intel, and Mastercard.

Connect with Petar

Craig

Senior Performance Marketing Manager

12 years in digital marketing. Deep specialism in healthcare PPC and Google Ads performance.

Connect with Craig

PPC Case Studies: Healthcare, SaaS & B2B

TFP Fertility

Cost/Conversion reduced by 20%

20%

See how we saved TFP Fertility money and increased their conversion rates, helping to smash their growth targets.

The Good Care Group

Conversions increased by 150%

150%

The Good Care Group is a leading UK home care provider, who offer services of both live in care and visiting care across the UK. They had been struggling with performance of their PPC accounts in late 2023. These once good performing PPC accounts were driving far less return than they once were to the point that the business was considering switching off PPC as a channel entirely.

Deltron

Cost/Conversion reduced by 40%

40%

When we began speaking with the founders of Deltron, they were unhappy with the results from their agency. They were not provided with access to their own Google Ads account, and instead were just given insights from a superficial reporting tool that focused only on traffic.

Aura

Cost per conversion reduced by 80%

80%

Aura was struggling to make any return on their investment from the Google Ads platform with high costs and a low amount of conversions/leads. We took this on from May 2023 and throughout the rest of the year improved their campaign structure, implemented call tracking, had a strict negative keyword policy, implemented a landing page strategy, and implemented ROAS bidding.

See all case studies

Trusted by marketing leaders in healthcare, professional services and B2B

We’re rated 5 stars on reviews.io

Edward Madden

CMO for an International Medical ID Business

“Working with Rob was a pleasure – insightful, responsive and professional with a deep knowledge of digital advertising.

Would recommend any business who is looking for an agency who feels like one of the team to contact him”

★★★★★

Mark Beavan

Marketing Director for an International IVF Business

“The best people in the industry are those that live and breath what they do! Rob & the team at Magnetize are exactly this!
Attention to detail, energy, technically ability and results they have it all”

★★★★★

Laura Belford Thomas

Head of Marketing for a Leading UK Homecare Provider

“I’ve had a fantastic experience of working with Magnetize. Through Rob’s close management and expertise, we’ve managed to create a significant increase in PPC leads in the first three months of working with him. I wouldn’t hesitate to recommend Magnetize to anyone that needs an audit of their paid media accounts or new management of their paid media strategy. They are great at what they do.”

★★★★★

Lukas Schlenker

Director of a Leading National Lift Maintenance Business

“Excellent and professional service – really good data support which drives decision making. Can only recommend Rob.”

★★★★★

Aaron Robinson

Senior Marketing Manager for an International IVF Business

“I’ve been working in the marketing sector for over 15 years, and Magnetize is truly one of the best PPC agencies I’ve worked with. Rob and the team are always available, offering the time and support we need. Since switching to Magnetize for all our PPC needs, they’ve been fantastic. Their unique approach has delivered an outstanding ROI, and we couldn’t be more pleased with the results.”

★★★★★

Charlotte Ham

Senior Marketing Manager for a Leading UK Homecare Provider

“Magnetize has been really great to work with. Rob’s expertise and knowledge has driven an increase in both the volume and quality of PPC leads in just a short period of time. The team is a pleasure to work with, responsive, reliable and are genuinely invested the success of our accounts. I highly recommend Magnetize for PPC and paid media management.”

★★★★★

Ready to Grow With Meta Advertising?

Let’s talk about what Facebook and Instagram advertising could do for your pipeline. Bring your goals and your current account, and we’ll show you where the opportunity is.

Meta Ads Agency FAQs

What does a Meta Ads agency do?

A Meta Ads agency manages advertising campaigns across Facebook and Instagram to drive leads, sales, or brand awareness. Services include campaign strategy, audience targeting, creative development, budget management, optimisation, and performance reporting. At Magnetize, we focus on data-driven Meta campaigns that deliver measurable business growth, not just increased clicks or impressions.

Are Facebook Ads and Meta Ads the same?

Yes. Meta Ads is the platform for advertising across Facebook, Instagram, Messenger, and the Meta Audience Network. While many businesses still use the term Facebook Ads, campaigns are managed through Meta Ads Manager and can run on multiple Meta platforms at once. Magnetize creates integrated Meta strategies to maximise reach and ensure consistent messaging across all placements.

Is Meta advertising good for lead generation?

Yes. Meta advertising is highly effective for lead generation because it allows businesses to target audiences based on demographics, interests, behaviours and previous interactions. It can also be used to re-engage website visitors and nurture prospects who are not yet ready to convert. Magnetize specialises in creating Meta campaigns that generate qualified enquiries while continually improving cost per lead through testing and optimisation.

Should I advertise on Facebook or Instagram?

For most businesses, advertising across both platforms is most effective. Meta automatically delivers ads where they are likely to perform best and allows campaigns to be tailored for different placements and audiences. Magnetize recommends the optimal channel mix based on your target audience, objectives, and budget.

How much should I spend on Meta Ads?

There is no universal budget, as costs depend on industry, competition, and objectives. The ideal budget provides sufficient data for optimisation and ensures a sustainable return. Magnetize recommends realistic budgets based on your commercial goals, not arbitrary spend levels.

Why choose Magnetize as your Meta Ads agency?

Effective Meta advertising goes beyond launching campaigns. It requires understanding audiences, developing compelling creative, continuous testing, and measuring performance against business outcomes. Magnetize leverages award-winning expertise and a performance-driven approach to help businesses achieve consistent growth through strategic Meta advertising.

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