Magnetize is a specialist Microsoft Ads agency managing Search, Shopping, and Audience Network campaigns for businesses that measure success in revenue, not impressions. We diagnose what’s broken, scale what works, and keep your board informed with reporting that actually means something.
Magnetize serves businesses that require more than basic ad account management. We provide partnership grounded in a deep understanding of your buyers, your board, and the realities of revenue growth at your stage.
We use Google Ads data as a starting point, not a finished strategy. Every campaign we import is closely monitored, restructured when needed, and optimised specifically for Microsoft Ads because Bing’s audience behaviour, match type logic, and bidding dynamics differ enough to require their own approach.
Every business we work with came to us with the same story: rising CPAs, declining conversion rates, and leads sales couldn’t close. We fixed the foundations, rebuilt the strategy, and made Microsoft Ads accountable to the bottom line, not the dashboard.
Independent industry recognition doesn’t come from saying the right things. It comes from consistently delivering results across clients at a verifiable standard.
There are no handoffs after you sign. The strategists who audit your account, build your campaigns, and present your results remain involved from the start. If performance issues arise, we will proactively inform you and provide a solution.
Most businesses treat Microsoft Ads as a single channel. But it is a paid search ecosystem, and each channel requires its own strategy, structure, and measurement. Magnetize manages the full range, so every part of your Microsoft Ads account works toward the same goal: scalable revenue for your business.
When buyers actively search for what you sell, Microsoft Search Ads put you in front of them at the right moment. Our PPC campaigns go beyond basic keyword management. We build ROI-focused campaigns around your cost per lead, sales cycle, and search terms that convert. Less wasted spend. More pipeline.
For e-commerce businesses, Microsoft Shopping Ads are among the most profitable channels when the product feed is clean, the structure is correct, and bidding is based on sales data. We handle product feed optimisation, campaign architecture, and ROAS-focused bidding so your campaigns consistently deliver online sales at a sensible cost.
The Microsoft Audience Network extends your reach beyond search through display advertising, placing native ads across MSN, Outlook, and Microsoft Edge. Our Microsoft Ads management services ensure your Audience Network campaigns are built with precise targeting and spend controls, whether the goal is brand awareness or remarketing to past visitors.
Every Microsoft Ads account Magnetize manages is measured against the commercial outcomes your business is accountable for. Lower cost per lead. Higher ROAS. A pipeline sales can work with. PPC results that make Microsoft Ads impossible to cut from next year’s budget.
The numbers tell the story better than we can.
See how we saved TFP Fertility money and increased their conversion rates, helping to smash their growth targets.
The Good Care Group is a leading UK home care provider, who offer services of both live in care and visiting care across the UK. They had been struggling with performance of their PPC accounts in late 2023. These once good performing PPC accounts were driving far less return than they once were to the point that the business was considering switching off PPC as a channel entirely.
When we began speaking with the founders of Deltron, they were unhappy with the results from their agency. They were not provided with access to their own Google Ads account, and instead were just given insights from a superficial reporting tool that focused only on traffic.
Aura was struggling to make any return on their investment from the Google Ads platform with high costs and a low amount of conversions/leads. We took this on from May 2023 and throughout the rest of the year improved their campaign structure, implemented call tracking, had a strict negative keyword policy, implemented a landing page strategy, and implemented ROAS bidding.
Rated 5 stars on Reviews.io, by the CMOs, Marketing Directors, and Senior Marketing Managers accountable for the budgets we manage.
“Working with Rob was a pleasure – insightful, responsive and professional with a deep knowledge of digital advertising.
Would recommend any business who is looking for an agency who feels like one of the team to contact him”
★★★★★
“The best people in the industry are those that live and breath what they do! Rob & the team at Magnetize are exactly this!
Attention to detail, energy, technically ability and results they have it all”
★★★★★
“I’ve had a fantastic experience of working with Magnetize. Through Rob’s close management and expertise, we’ve managed to create a significant increase in PPC leads in the first three months of working with him. I wouldn’t hesitate to recommend Magnetize to anyone that needs an audit of their paid media accounts or new management of their paid media strategy. They are great at what they do.”
★★★★★
“Excellent and professional service – really good data support which drives decision making. Can only recommend Rob.”
★★★★★
“I’ve been working in the marketing sector for over 15 years, and Magnetize is truly one of the best PPC agencies I’ve worked with. Rob and the team are always available, offering the time and support we need. Since switching to Magnetize for all our PPC needs, they’ve been fantastic. Their unique approach has delivered an outstanding ROI, and we couldn’t be more pleased with the results.”
★★★★★
“Magnetize has been really great to work with. Rob’s expertise and knowledge has driven an increase in both the volume and quality of PPC leads in just a short period of time. The team is a pleasure to work with, responsive, reliable and are genuinely invested the success of our accounts. I highly recommend Magnetize for PPC and paid media management.”
★★★★★
Read more reviews on reviews.io
If your Microsoft Ads campaigns are underperforming, your cost per lead is rising, or you don’t know why the results don’t match the spend, this is where it changes.
Book a discovery call with Magnetize. No hard sell. No generic audit checklist. Just a direct conversation about where your Microsoft Ads management services stand now, where they need to be, and whether we’re the right agency to get you there.
Thirty minutes. Real answers. A clear picture of what’s possible.
Microsoft Ads, previously called Bing Ads, is Microsoft’s paid advertising platform. Businesses can use it to run search, shopping, display, and audience campaigns on Bing, Yahoo, AOL, MSN, Outlook, and Microsoft Edge. The platform reaches more than 724 million searches each month worldwide and often offers lower costs per click than Google, making it a cost-effective option when managed well.
Our Microsoft Ads management services combine high-intent Search campaigns, Audience Network placements, and remarketing sequences to reach your buyers at every stage of their decision journey. The difference between managed and unmanaged is not just performance but accountability. Every campaign is optimised around your cost per lead and the quality of enquiries reaching your sales team, not just the volume leaving the platform.
Microsoft Shopping Ads and Performance campaigns are the top-performing types for e-commerce businesses on Microsoft Ads. Shopping campaigns put your products directly in front of buyers with purchase intent. Retargeting campaigns recover visitors who didn’t convert the first time. The key to profitable e-commerce campaigns is product feed optimisation, ROAS-focused bidding, and ongoing conversion optimisation. All of these require consistent hands-on management to deliver results.
The honest answer is that they do much more than the platform shows. Beyond campaign setup, a specialist Microsoft Ads manager monitors bot traffic and invalid clicks and manages audience network exclusions. They interpret Performance Max spend without the black box, maintain negative keyword lists, optimise product feeds, build remarketing audiences, and link every optimisation decision to your actual revenue data. Most businesses running Microsoft Ads themselves leave significant money on the table not because they lack intelligence but because the platform rewards expertise that takes years to develop.
Reducing cost per lead or sale on Microsoft Ads depends on four things: tighter audience targeting, cleaner campaign structure, smarter bidding strategies, and rigorous exclusion management. An experienced Microsoft Ads agency identifies budget leaks like irrelevant search terms, underperforming placements, or poorly structured ad groups. They eliminate waste and scale what works. The result is the same or better performance at a lower cost per acquisition.
Yes, and it is one of the most overlooked levers in Microsoft Ads performance. Driving traffic to a landing page that is not built to convert is one of the fastest ways to waste ad spend. A specialist Microsoft Ads manager analyses landing page performance against campaign data, identifies where visitors drop off, and makes conversion rate optimisation recommendations that improve results across the entire funnel, not just at the ad level.
Most businesses see meaningful performance improvements within the first 60 to 90 days of managed Microsoft Ads campaigns. The first month focuses on account structure, tracking setup, and the establishment of performance baselines. From month two onwards, active optimisation compounds with lower CPCs, improved conversion rates, and more qualified leads entering the pipeline. Sustainable, scalable results take time to build correctly, and any agency promising overnight transformations is worth approaching with caution.
Yes. Magnetize manages the full Microsoft Ads ecosystem: Search, Shopping, Audience Network, Performance Max, and remarketing as an integrated strategy rather than isolated campaigns. Each channel has a specific role in your overall paid search performance. Managing them together ensures your budget works harder across every stage of the buyer journey.
We implement Microsoft’s Universal Event Tracking tag alongside your existing analytics setup to track every meaningful conversion: form fills, calls, purchases, and revenue. For lead generation campaigns, we track cost per qualified lead and pipeline contribution. For e-commerce campaigns, we track ROAS, revenue, and cost per sale. Every report is built around the commercial metrics your business is accountable for, not platform vanity metrics that flatter the dashboard but mean nothing to your board.
There is no universal answer. The right budget depends on your industry, competition, target cost per lead or ROAS, and growth objectives. Microsoft Ads consistently delivers a lower cost per click than Google, so your budget typically goes further. During our discovery call, we will review your current performance, discuss your commercial targets, and give you a clear picture of what an effective Microsoft Ads investment looks like for your business.
Continuously. Microsoft Ads campaigns are not a set-and-forget channel, and any agency treating them that way is costing you money. Magnetize monitors campaign performance daily, makes optimisation decisions weekly, and delivers clear performance reporting monthly, all tied to the revenue metrics your business measures success by.