Magnetize Case Studies : PPC Accounts Rebuilt For Profit

Clicks don’t pay the bills. Booked appointments and qualified leads do.

Every Magnetize case study starts with an account that looked active but delivered poor results, then shows exactly what we changed to fix it. We rebuilt tracking on the client’s site, consolidated campaigns to give Google’s bidding enough data, and directed spend toward the services that drive revenue. We focus exclusively on PPC. So when you see a result like “cost per booking down 27%”, you can see precisely how we got there.

What Results Have Magnetize Delivered Across Our Case Studies?

A busy account isn’t always a profitable one. We measure profit, not activity. Here’s what that’s delivered for clients:

4,701 NHS new-patient bookings at £2.30 each for a 150+ practice dental group on Meta
Conversions rose 150%, and cost per conversion dropped 75% for a national home care provider that was about to switch off PPC entirely.
Business CAC cut 75% while scaling spend to £100k a month.
Cost per booking fell 27% year on year at the same booking volume, with £5.7k less spent in one month.

None of these came from a bid tweak. Each started by rebuilding what the account measured, which is the method behind it.

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Which Industries And Campaign Types Do Our Case Studies Cover?

Magnetize specialises in complex buying journeys where every lead or sale matters and budgets are watched closely. Most case studies reflect that focus.

By industry:

Healthcare multi-clinic dental and medical groups where the goal is a booked appointment, not a form fill (Ceda, Rodericks Dental, TFP Fertility)
Homecare – live-in and visiting care, optimised for enquiries that actually become customers (The Good Care Group)
B2B services – high-value contracts where one good lead changes the month (Deltron)

By campaign type:

Lead generation PPC – we segment enquiry types, feed offline conversions back into platforms, and optimise for pipeline, not just submissions
Lead gen paid social – audience-led campaigns on Meta and LinkedIn that reach buyers before they search, with CRM lead-quality signals fed back so we optimise for qualified enquiries, not cheap form-fills.

The same discipline applies to SaaS and subscription models, where profitable acquisition always beats raw sign-up volume. The sector may change; the discipline doesn’t.

Which Magnetize Case Studies Deliver the Most Significant Results?

Three accounts best illustrate the Magnetize approach: each achieved results by improving tracking, not by changing bidding.

Rodericks

4,701 NHS bookings

4,701

Rodericks Dental needed NHS bookings to be driven across 150+ practices using two different booking engines. We delivered 4,701 NHS new patient bookings at £2.30 each through a dual-campaign Meta strategy…

The Good Care Group

Conversions increased by 150%

150%

The Good Care Group is a leading UK home care provider, who offer services of both live in care and visiting care across the UK. They had been struggling with performance of their PPC accounts in late 2023. These once good performing PPC accounts were driving far less return than they once were to the point that the business was considering switching off PPC as a channel entirely.

CEDA

Cost per booking down 27% YoY, bookings maintained

27%

Ceda runs a complex PPC account across five Surrey clinics. After moving to Magnetize, January spend dropped 26.6% year on year while bookings stayed flat….

TFP Fertility

Cost/Conversion reduced by 20%

20%

See how we saved TFP Fertility money and increased their conversion rates, helping to smash their growth targets.

Aura

Cost per conversion reduced by 80%

80%

Aura was struggling to make any return on their investment from the Google Ads platform with high costs and a low amount of conversions/leads. We took this on from May 2023 and throughout the rest of the year improved their campaign structure, implemented call tracking, had a strict negative keyword policy, implemented a landing page strategy, and implemented ROAS bidding.

Deltron

Cost/Conversion reduced by 40%

40%

When we began speaking with the founders of Deltron, they were unhappy with the results from their agency. They were not provided with access to their own Google Ads account, and instead were just given insights from a superficial reporting tool that focused only on traffic.

Each case study links to the breakdown: the problem, the rebuild, and the result.

Trusted by marketing leaders in healthcare, professional services and B2B

We’re rated 5 stars on reviews.io

Edward Madden

CMO for an International Medical ID Business

“Working with Rob was a pleasure – insightful, responsive and professional with a deep knowledge of digital advertising.

Would recommend any business who is looking for an agency who feels like one of the team to contact him”

★★★★★

Mark Beavan

Marketing Director for an International IVF Business

“The best people in the industry are those that live and breath what they do! Rob & the team at Magnetize are exactly this!
Attention to detail, energy, technically ability and results they have it all”

★★★★★

Laura Belford Thomas

Head of Marketing for a Leading UK Homecare Provider

“I’ve had a fantastic experience of working with Magnetize. Through Rob’s close management and expertise, we’ve managed to create a significant increase in PPC leads in the first three months of working with him. I wouldn’t hesitate to recommend Magnetize to anyone that needs an audit of their paid media accounts or new management of their paid media strategy. They are great at what they do.”

★★★★★

Lukas Schlenker

Director of a Leading National Lift Maintenance Business

“Excellent and professional service – really good data support which drives decision making. Can only recommend Rob.”

★★★★★

Aaron Robinson

Senior Marketing Manager for an International IVF Business

“I’ve been working in the marketing sector for over 15 years, and Magnetize is truly one of the best PPC agencies I’ve worked with. Rob and the team are always available, offering the time and support we need. Since switching to Magnetize for all our PPC needs, they’ve been fantastic. Their unique approach has delivered an outstanding ROI, and we couldn’t be more pleased with the results.”

★★★★★

Charlotte Ham

Senior Marketing Manager for a Leading UK Homecare Provider

“Magnetize has been really great to work with. Rob’s expertise and knowledge has driven an increase in both the volume and quality of PPC leads in just a short period of time. The team is a pleasure to work with, responsive, reliable and are genuinely invested the success of our accounts. I highly recommend Magnetize for PPC and paid media management.”

★★★★★

What Awards Has Magnetize Won For Its PPC Work?

Judges look past headline results to methodology, so across 2025 and 2026 Magnetize won five industry awards, including two from the UK Paid Media Awards.

As certified Google and Microsoft Partners, we’re recognised by the platforms you rely on — proof we manage accounts to their standards, not just our own.

Who Are The People Behind These PPC Results?

Every case study is backed by a small, specialist team, not a junior account handler or a dashboard.

Founder Rob Evans leads a team with genuine client-side experience, having run PPC in-house for start-ups, mid-size businesses, and high-value industries. That background is why working with us feels like adding a PPC specialist to your team rather than hiring an agency.

We focus solely on PPC. That’s what keeps the results consistent.

Meet the Team

Ready To Become Our Next Successful PPC Case Study?

Every case study is backed by a small, specialist team, not a junior account handler or a dashboard.

We focus solely on PPC. That’s what keeps the results consistent.

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