LinkedIn Ads Agency Built for B2B Lead Generation

Most LinkedIn campaigns don’t fail because of the platform. They fail because of how they’re set up.

Magnetize is a specialist LinkedIn Ads agency for B2B businesses. We fix setups that waste budget, broad targeting, default settings, and autopilot bidding, and build campaigns that reach real decision-makers and generate qualified leads.

Why Advertise on LinkedIn?

Your best buyers aren’t searching yet. They’re focused on their jobs and LinkedIn is the only paid social platform that lets you reach them by who they are professionally. That precision makes it the leading channel for B2B marketing:

Target by who they are, not what they searched.

Every profile has a verified job title, seniority, company, and industry so you reach the CFO, facilities manager, or partner who signs off the budget, not a broad guess.

Built for high-value, considered sales.

From financial services to specialist B2B suppliers, LinkedIn suits long buying cycles where one deal is worth far more than the ad spend.

Quality over cheap reach.

LinkedIn advertising costs more per click than Meta, and it should. You pay for access to decision-makers, not volume for its own sake.

Fewer wasted leads.

The cheapest leads are often the most expensive. A wider, cheaper audience fills your pipeline with people who will never buy. Precise targeting keeps a budget on real prospects.

Our LinkedIn Advertising Services

LinkedIn works when campaigns are built around a commercial goal, not left on autopilot. Our LinkedIn Ads management spans four objectives, each shaped to move buyers closer to an enquiry:

Lead generation

Attracting qualified enquiries from key decision-makers.

Brand awareness

Maintaining visibility and credibility throughout extended buying cycles.

Event promotion

Engaging the right audience for webinars, product launches, and industry events.

Recruitment campaigns

Targeting professional talent based on role, skill, and seniority.

LinkedIn Lead Generation Campaigns

Most B2B buyers do not book a demo immediately, so we tailor offers to each stage of the buyer journey. For cold audiences, we offer valuable resources such as guides, webinars, and insights. For high-intent audiences, we make it easy for them to contact you directly.

For LinkedIn lead generation, we select the most effective approach for each stage. LinkedIn Lead Gen Forms allow prospects to share their details quickly, using pre-filled profile information, which increases conversion rates compared to standard landing pages. When deeper qualification is needed, we direct traffic to dedicated website conversion pages.

Lead quality depends on precise targeting, not just the form used. That is why every campaign begins with a clearly defined audience.

LinkedIn Brand Awareness Campaigns

B2B deals rarely close after a single interaction. Buyers need to see your brand consistently and credibly over time. LinkedIn is an ideal platform to build this credibility.

Our brand awareness and thought leadership campaigns ensure your visibility throughout the buying process. Thought Leader Ads showcase the expertise of your founder or specialists to your target market. This builds authority and helps buyers choose you when they are ready to engage.

Some of your best opportunities may not complete a form. They may engage with your posts, read your articles, and remember your brand. Maintaining visibility throughout the buying cycle helps you earn their business.

How We Run LinkedIn Ads

We get strong results by following a clear process, not by guessing. Every LinkedIn campaign we manage goes through four main stages:

Planning

We figure out who your ideal customer is by looking at factors like industry, company size, seniority, and the challenges that make them want to buy. Then we create a targeting and funnel strategy before spending any budget.

Testing

We try out different audiences, messages, and creative ideas to see what works best, instead of just making assumptions.

Optimisation

We carefully manage bids, prevent wasted spending, and focus on what drives qualified enquiries. This helps keep your LinkedIn costs under control.

4. Reporting

We show you the numbers that matter most, like leads, opportunities, and pipeline, all linked back to your ad spend.

Our LinkedIn advertising is part of our broader Paid Social Management Services. This means your campaigns work together with other channels, not on their own.

Explore our Paid Social Management Services

Audience Targeting on LinkedIn

LinkedIn excels at reaching decision-makers, offering targeting capabilities with a level of precision unavailable on other platforms.

Job title and seniority: target the individuals who authorise purchasing decisions.
Job function and skills: focus on responsibilities and expertise, not just titles.
Industry, company size, and location: prioritise organisations that match your ideal customer profile.

Effective targeting requires layering criteria to balance precision with cost efficiency.

For account-based marketing (ABM), we further refine targeting by selecting specific companies and roles, ensuring investment is focused on high-value accounts. This approach delivers the most precise professional targeting available on any paid channel.

When executed effectively, professional targeting ensures you reach decision-makers rather than a general audience.

Linkedin Creative Strategy & Campaign Optimisation

The right audience still needs the right message. Weak creative before a strong audience quickly wastes a LinkedIn budget.

We lead with your buyer’s real problems, in their own words, then test messaging, formats, and offers to see what genuinely lands. Strong single-image ads often outperform flashier formats for lead generation but only with a sharp offer behind them, which is why we test rather than assume.

Linkedin Reporting & ROI

Impressions and likes are nice, but they don’t drive business results. Our reports highlight the numbers your board cares about most.

We track LinkedIn campaigns using business-focused KPIs, not just engagement numbers:

Leads: qualified enquiries, not just anyone who fills out a form.
Opportunities: leads that move forward into real sales conversations.
Cost per acquisition: what it really takes to win a customer.
Pipeline & ROI: the revenue your campaigns generate, compared to what you spend.

By linking LinkedIn to your CRM, we focus on growing revenue instead of just chasing cheap leads. This approach changes everything. If you only look at cost per lead, LinkedIn might seem pricey. But when you measure closed deals and real value, it’s actually one of the most profitable channels for B2B companies.

You’ll always get straightforward reports showing what’s working, what we’re improving, and how it’s helping your business.

B2B Lead Generation Results

We deliver measurable results across paid media by helping B2B businesses reach decision-makers, reduce cost per lead, and increase the volume of quality enquiries. We apply this disciplined approach to every LinkedIn campaign.

Deltron

Cost/Conversion reduced by 40%

40%

When we began speaking with the founders of Deltron, they were unhappy with the results from their agency. They were not provided with access to their own Google Ads account, and instead were just given insights from a superficial reporting tool that focused only on traffic.

The Good Care Group

Conversions increased by 150%

150%

The Good Care Group is a leading UK home care provider, who offer services of both live in care and visiting care across the UK. They had been struggling with performance of their PPC accounts in late 2023. These once good performing PPC accounts were driving far less return than they once were to the point that the business was considering switching off PPC as a channel entirely.

TFP Fertility

Cost/Conversion reduced by 20%

20%

See how we saved TFP Fertility money and increased their conversion rates, helping to smash their growth targets.

See all case studies

Meet the Paid Social Specialists Managing Your LinkedIn Campaigns

On LinkedIn, where clicks are expensive and audiences precise, the judgment behind a campaign decides its results. Magnetize is a small, senior team of paid media specialists who have run marketing for high-value service businesses from the inside. The expert who plans your account is the one who runs it.

Rob

Founder

15 years in digital marketing. Former in-house marketing lead at PE-backed service businesses.

Connect with Rob

Petar

Senior PPC Manager

12 years in paid search. Former network agency lead at Dentsu Media campaigns for Co-op, Intel, and Mastercard.

Connect with Petar

Craig

Senior Performance Marketing Manager

12 years in digital marketing. Deep specialism in healthcare PPC and Google Ads performance.

Connect with Craig

Trusted by marketing leaders in healthcare, professional services and B2B

We’re rated 5 stars on reviews.io

Edward Madden

CMO for an International Medical ID Business

“Working with Rob was a pleasure – insightful, responsive and professional with a deep knowledge of digital advertising.

Would recommend any business who is looking for an agency who feels like one of the team to contact him”

★★★★★

Mark Beavan

Marketing Director for an International IVF Business

“The best people in the industry are those that live and breath what they do! Rob & the team at Magnetize are exactly this!
Attention to detail, energy, technically ability and results they have it all”

★★★★★

Laura Belford Thomas

Head of Marketing for a Leading UK Homecare Provider

“I’ve had a fantastic experience of working with Magnetize. Through Rob’s close management and expertise, we’ve managed to create a significant increase in PPC leads in the first three months of working with him. I wouldn’t hesitate to recommend Magnetize to anyone that needs an audit of their paid media accounts or new management of their paid media strategy. They are great at what they do.”

★★★★★

Lukas Schlenker

Director of a Leading National Lift Maintenance Business

“Excellent and professional service – really good data support which drives decision making. Can only recommend Rob.”

★★★★★

Aaron Robinson

Senior Marketing Manager for an International IVF Business

“I’ve been working in the marketing sector for over 15 years, and Magnetize is truly one of the best PPC agencies I’ve worked with. Rob and the team are always available, offering the time and support we need. Since switching to Magnetize for all our PPC needs, they’ve been fantastic. Their unique approach has delivered an outstanding ROI, and we couldn’t be more pleased with the results.”

★★★★★

Charlotte Ham

Senior Marketing Manager for a Leading UK Homecare Provider

“Magnetize has been really great to work with. Rob’s expertise and knowledge has driven an increase in both the volume and quality of PPC leads in just a short period of time. The team is a pleasure to work with, responsive, reliable and are genuinely invested the success of our accounts. I highly recommend Magnetize for PPC and paid media management.”

★★★★★

Ready to Reach the Decision-Makers That Matter?

You have a choice. You can keep spending on ads that look good in reports but don’t bring in real leads, or you can work with a team that understands B2B buyers, your margins, and your buying journey from day one.

Book a strategy call to speak directly with a senior member of the Magnetize team. There’s no pitch deck and no junior staff, just an honest conversation about how to turn your LinkedIn budget into qualified leads and where we would start.

FAQs

What does a LinkedIn Ads agency do?

A LinkedIn Ads agency plans, manages, and optimises advertising campaigns on LinkedIn to help businesses generate leads, increase brand awareness, and reach professional audiences. This includes campaign strategy, audience targeting, creative development, bid management, optimisation and performance reporting.

At Magnetize, we create LinkedIn advertising campaigns focused on generating measurable business outcomes, helping clients reach the right decision-makers at the right time.

Is LinkedIn advertising effective for B2B marketing?

Yes. LinkedIn is widely regarded as the leading advertising platform for B2B marketing because it enables businesses to target professionals by job title, seniority, company size, industry, and skills. This precision makes it especially effective for businesses selling high-value products or services.

Magnetize develops LinkedIn campaigns that generate qualified leads while supporting long-term brand awareness throughout the B2B buying journey.

Which businesses should advertise on LinkedIn?

LinkedIn is especially effective for businesses targeting other businesses, including professional services, technology companies, SaaS providers, healthcare suppliers, manufacturers, recruitment agencies, and financial services. It is also valuable for organisations targeting senior decision-makers with longer sales cycles.

Magnetize helps businesses determine whether LinkedIn advertising aligns with their objectives and develops campaigns tailored to their ideal audience.

Are LinkedIn Ads more expensive than Facebook Ads?

LinkedIn advertising usually has a higher cost per click than Meta advertising because it offers access to highly specific professional audiences. However, for many B2B organisations, the higher cost is offset by better lead quality and greater commercial value.

Magnetize focuses on maximising return on investment by optimising campaigns for lead quality and pipeline growth rather than just reducing advertising costs.

Can LinkedIn Ads generate leads?

Yes. LinkedIn Ads are widely used for B2B lead generation, especially when targeting business owners, directors, and senior decision-makers. Formats like LinkedIn Lead Gen Forms let prospects submit their details directly within the platform, improving conversion rates.

Magnetize creates LinkedIn campaigns that combine compelling creative, precise targeting and continuous optimisation to generate qualified business enquiries.

Why choose Magnetize as your LinkedIn Ads agency?

Successful LinkedIn advertising requires a strategic understanding of B2B buying behaviour, audience segmentation and campaign optimisation. It’s not simply about generating clicks; it’s about reaching the right people with the right message and delivering measurable commercial outcomes.

Magnetize combines award-winning paid media expertise with a performance-focused approach, helping businesses generate high-quality leads and long-term growth through LinkedIn advertising.

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