Magnetize is a team of senior PPC experts who learned this in-house, running marketing for service businesses where every enquiry hits the P&L. We know home care, fertility, private healthcare, legal, and finance from the inside. So when we promise to connect your spend to real revenue, it’s because we’ve already done it from your side of the table.
When it comes to PPC for high-value services, what matters most is the judgment behind the campaigns. The way your account is set up, the conversion values you share with Google, and how you choose to allocate your budget all depend on the person making those decisions. The results you get depend on their expertise.
That’s why Magnetize is made up of experienced PPC consultants. Our founder, Rob Evans, saw a common problem while working in-house: many agencies focus on generating more leads rather than driving real revenue because they don’t take the time to understand each business model.
In 2024, he started the agency he always wanted to work with, one that brings senior expertise directly into your operations, CRM, and technology to close the data gaps others miss.
Our goal is to help high-value service businesses grow their bottom line using AI-powered marketing that’s driven by your CRM, tested for user experience, and designed around how your customers really make decisions.
Rob has worked in digital marketing for 15 years, leading in-house teams at private equity-backed service businesses. He started Magnetize to offer service brands to a PPC expert who focuses on margins, locations, and lifetime value instead of just form-fills. If your PPC efforts are not linked to real business results, Rob can help you find the right place to start.
Craig combines expertise in PPC and SEO, with nearly four years focused on healthcare and pharma. He manages paid campaigns on Google, Meta, and LinkedIn, prioritizing conversion tracking and analytics with GA4 and Looker Studio. Clients rely on his PPC skills in complex regulated markets.
You will have a dedicated PPC consultant who manages your account, supported by our experienced team. As a small, senior group, we ensure your specialist leverages collective expertise, with no hand-offs to junior staff.
We map your margins, locations, capacity, and buying journey to develop revenue-focused strategies, rather than relying on default platform settings.
We track each stage from lead to qualified enquiry to customer and relay these signals to Google and Microsoft, closing the data gap common in service-based accounts. For e-commerce, we build Shopping and Performance Max campaigns based on product margins and enriched feeds.
Your consultant collaborates with our team and your internal marketing and sales staff to align PPC, user experience, and follow-up efforts. Each week, you receive updates on pipeline, revenue, and actionable next steps, not vanity metrics.
See how we saved TFP Fertility money and increased their conversion rates, helping to smash their growth targets.
The Good Care Group is a leading UK home care provider, who offer services of both live in care and visiting care across the UK. They had been struggling with performance of their PPC accounts in late 2023. These once good performing PPC accounts were driving far less return than they once were to the point that the business was considering switching off PPC as a channel entirely.
When we began speaking with the founders of Deltron, they were unhappy with the results from their agency. They were not provided with access to their own Google Ads account, and instead were just given insights from a superficial reporting tool that focused only on traffic.
Aura was struggling to make any return on their investment from the Google Ads platform with high costs and a low amount of conversions/leads. We took this on from May 2023 and throughout the rest of the year improved their campaign structure, implemented call tracking, had a strict negative keyword policy, implemented a landing page strategy, and implemented ROAS bidding.
You have a choice. You can keep spending on ads that look good in reports but don’t bring in real leads, or you can work with PPC consultants who understand high-value service businesses, your margins, and your buying journey from the start.
Book a discovery call to talk directly with a senior member of the Magnetize team. There’s no pitch deck and no junior staff. It’s just an honest conversation about how to turn your ad spend into real growth and where we would begin.