Magnetize is an award-nominated Google Ads agency trusted by service-based businesses investing £5k–£100k/month in paid search. We manage Search, Performance Max, YouTube, and Demand Gen, all built to turn ad spend into qualified leads and a real pipeline, not just clicks.
You need more than an agency that relies on auto-bidding and standard Google reports. Choose practitioners who tailor Google’s machine learning to support your margins rather than external interests.
Benefit from strategies recognised by the UK and European Search Awards, including the UK PPC Awards. Your budget is managed by experienced industry leaders, not junior staff learning on your account.
Broad-match loops and irrelevant queries quietly drain lead-gen accounts. We run manual negative keyword sweeps from day one so your spend targets high-intent buyers ready to enquire.
Basic conversion tracking often optimises for form fills that never become customers. We pass the Google Click ID (GCLID) into your CRM so Google’s algorithm bids on qualified sales pipeline and actual contract values, not junk leads.
Why pay for clicks you’d win through organic search? We exclude brand match types across Search and Performance Max to prevent artificial performance inflation and keep your reporting honest.
Every Google Ads channel has its own logic, role in the buyer journey, and way of driving returns. We manage all of them and build a strategy around how they work together, not just how each performs on its own.
Search captures high-intent buyers actively looking for what you offer. We build Search campaigns with tight account structures, strict negative keyword management, and conversion data that tells Google who your ideal customer is. The result: qualified enquiries at a cost per lead that works for your business.
Performance Max hands Google’s AI your full inventory: Search, Display, YouTube, Gmail, Discover, and Maps from a single campaign. Without the right setup, it becomes an expensive black box. With the right lead-gen conversion goals, data, and asset strategy, it becomes one of the most powerful tools for finding new customers at scale.
Google Shopping Ads typically offer the highest intent and return for e-commerce businesses. We go beyond feed submission by optimising product data for relevance, structuring campaigns around your most profitable products, and aligning Shopping and Performance Max to maximize your budget.
YouTube reaches buyers before they search, builds intent, re-engages warm audiences, and keeps you visible throughout a long decision journey. We run YouTube as a performance channel, not a branding exercise. We target by intent and behaviour and measure enquiries, not views.
Demand Gen campaigns run across YouTube, Gmail, and Discover to reach valuable audiences before they start searching. In competitive service markets, Demand Gen builds a pipeline that Search can later convert using creative and precise audience targeting to generate demand, not just capture it.
We don’t start with campaigns. We begin by understanding what commercial success means for your business: the value of a quality lead, where the buyer journey breaks down, and what your current account lacks. Everything we build flows from that.
Our process covers four stages:
We audit your account, map your buyer journey, and define the metrics that actually move your bottom line.
We build or rebuild campaigns with the right structure, conversion tracking, and bidding signals from day one.
We monitor continuously, refining what works and cutting what doesn’t, never waiting for a monthly reporting cycle.
Once performance is proven, we scale spend efficiently without the cost-per-lead inflation that usually follows.
Generating leads is easy. Generating high-quality leads at a sustainable cost is where most PPC accounts fail.
Search and Performance Max reach buyers at the moment they are looking for a solution so intent is already high. Our job is to protect that intent from waste and feed Google the right signals:
The result is a predictable flow of enquiries at a cost per lead you can scale.
If your campaigns are not achieving the commercial results your business requires, or if you are unsure of their effectiveness, please contact us.
We will begin with a discovery call, review your account in detail, and provide a clear assessment of any gaps and the associated costs to address them.
Numbers from real accounts. Real clients. Real commercial outcomes.
See how we saved TFP Fertility money and increased their conversion rates, helping to smash their growth targets.
The Good Care Group is a leading UK home care provider, who offer services of both live in care and visiting care across the UK. They had been struggling with performance of their PPC accounts in late 2023. These once good performing PPC accounts were driving far less return than they once were to the point that the business was considering switching off PPC as a channel entirely.
When we began speaking with the founders of Deltron, they were unhappy with the results from their agency. They were not provided with access to their own Google Ads account, and instead were just given insights from a superficial reporting tool that focused only on traffic.
Aura was struggling to make any return on their investment from the Google Ads platform with high costs and a low amount of conversions/leads. We took this on from May 2023 and throughout the rest of the year improved their campaign structure, implemented call tracking, had a strict negative keyword policy, implemented a landing page strategy, and implemented ROAS bidding.
Rated 5 stars on Reviews.io, by the CMOs, Marketing Directors, and Senior Marketing Managers accountable for the budgets we manage.
“Working with Rob was a pleasure – insightful, responsive and professional with a deep knowledge of digital advertising.
Would recommend any business who is looking for an agency who feels like one of the team to contact him”
★★★★★
“The best people in the industry are those that live and breath what they do! Rob & the team at Magnetize are exactly this!
Attention to detail, energy, technically ability and results they have it all”
★★★★★
“I’ve had a fantastic experience of working with Magnetize. Through Rob’s close management and expertise, we’ve managed to create a significant increase in PPC leads in the first three months of working with him. I wouldn’t hesitate to recommend Magnetize to anyone that needs an audit of their paid media accounts or new management of their paid media strategy. They are great at what they do.”
★★★★★
“Excellent and professional service – really good data support which drives decision making. Can only recommend Rob.”
★★★★★
“I’ve been working in the marketing sector for over 15 years, and Magnetize is truly one of the best PPC agencies I’ve worked with. Rob and the team are always available, offering the time and support we need. Since switching to Magnetize for all our PPC needs, they’ve been fantastic. Their unique approach has delivered an outstanding ROI, and we couldn’t be more pleased with the results.”
★★★★★
“Magnetize has been really great to work with. Rob’s expertise and knowledge has driven an increase in both the volume and quality of PPC leads in just a short period of time. The team is a pleasure to work with, responsive, reliable and are genuinely invested the success of our accounts. I highly recommend Magnetize for PPC and paid media management.”
★★★★★
Read more reviews on reviews.io
For most service businesses, yes, but the return depends on account management. A well-structured account with accurate conversion tracking and the right bidding strategy generates qualified leads at a predictable cost. A poorly managed account wastes the budget with little to show.
There’s no fixed price. You set a budget and pay per click or per impression, depending on the campaign type. The key question is your cost per lead, which is our focus. We’ll give you an honest view of what’s realistic for your situation on a discovery call.
A thorough audit usually takes three to five working days, depending on account complexity. We examine conversion tracking, account structure, campaign settings, keyword coverage, bidding strategy, and ad copy, not just headline performance numbers.
You get a clear diagnosis of what’s working, what isn’t, and why. We pinpoint structural, tracking, and strategic issues holding performance back. Then we outline priority fixes with an honest view of their value.
A well-managed account does three things: it shows your ads to people with genuine intent, converts more of them through aligned messaging and landing pages, and teaches Google through accurate conversion data what a quality lead looks like. This helps the algorithm find more. All three effects compound over time.
The platform is open to anyone, but running it well at a commercial level takes years. A good manager understands how Google’s auction and AI systems work. They spot structural problems that erode performance, link conversion data to real business outcomes, and keep your account ahead of platform changes.
Mainly by improving the quality of data Google uses. Better conversion tracking, smarter campaign structure, stronger negative keyword management, and assigning commercial values to different conversion types all help the algorithm find more of the right customers for less. Landing page optimisation compounds the effect.
Early directional results usually appear within the first four to six weeks. Meaningful, statistically reliable improvement in cost per lead typically takes three to six months. It takes longer for accounts needing significant structural or conversion-tracking work first.
Yes. We manage Search, Performance Max, YouTube, and Demand Gen campaigns, building strategies around how these channels interact, not just how each performs in isolation.
We go well beyond standard platform tracking. We integrate with your CRM to import lifecycle-stage data and assign commercial values to different conversion actions, so performance ties back to real sales outcomes, not just clicks or form fills.
Most of our clients invest between £5k and £100k per month in ad spend, with management fees as a separate retainer. We’ll give you an honest view of what’s realistic for your situation on a discovery call.
Continuously. We monitor accounts daily and optimise on an ongoing basis, not just as part of a monthly reporting cycle. We flag major strategic changes proactively so you always know what we’re doing and why.