Magnetize is a senior-led paid social agency for service businesses that live and die by pipeline. We turn Meta and LinkedIn into predictable sources of qualified leads, measured against revenue, not a dashboard that looks healthier than your sales team feels.
Running paid social for a service business is about results, not just creativity. At Magnetize, we focus on Meta and LinkedIn campaigns for regulated, high-stakes industries like healthcare, professional services, and B2B. For us, a lead only matters when your sales team says it does.
Three things set our work apart:
Our award-winning paid media work is built for service businesses with complex, multi-step buying journeys, not one-size-fits-all e-commerce strategies.
First, we look at your margins, sales process, and the value of a qualified lead. Then we design campaigns to fit those needs. We always put strategy before spending.
We optimise for your pipeline and revenue, and keep you updated on both. In our work, we’ve reduced cost per acquisition by up to 80% and helped clients grow their paid budgets to six figures per month.
Our paid social campaigns give you numbers you can stand behind in any board meeting.
Magnetize manages paid social campaigns for service businesses on Meta and LinkedIn, the platforms best suited for building sales pipelines. We approach each platform with tailored strategies, creative assets, and tracking. Both are integrated with your CRM to prioritize revenue generation over low-cost leads.
Facebook and Instagram help you create demand before prospects start searching. With our Meta Ads management, we target the right audience to qualify leads before they reach your sales team, and send all leads to your CRM. This helps Meta find high-quality leads for your business.
If you offer B2B or professional services, LinkedIn lets you reach decision-makers by job title, seniority, industry, and company size. Our LinkedIn Ads management focuses on high-value accounts and buyers, not just clicks, using messages tailored to a careful, multi-step buying process.
Most agencies start with the creative. We start with what determines whether the creative ever pays back: your commercials and your conversion data.
Paid search captures existing demand, while paid social generates new demand. These platforms perform based on the quality of signals provided. If you optimise for low-value leads, the platform will deliver more of them. If you focus on a qualified pipeline, it will learn to find similar high-quality prospects.
Every Magnetize engagement starts by defining the value of a genuinely qualified lead for your business. We then develop strategy, targeting, and creative to meet that standard.
Expanding reach is straightforward. The real objective is to reach the right audience profitably.
We align targeting with your ideal customers, focusing on relevant service lines, seniority, and valuable buyers. By leveraging platform data rather than over-restricting it, we enable Meta and LinkedIn to identify and pursue high-quality leads through strong conversion signals.
We increase spending only when it is generating a qualified pipeline, not before.
Paid social creatives often fatigue within weeks. We proactively plan for this, rather than reacting after performance declines.
Each campaign follows a structured test-and-learn cycle, where new approaches and formats are tested against clear hypotheses. Underperforming elements are retired, and successful ones are scaled. We measure each test by its impact on qualified leads and pipeline, not by metrics such as clicks or impressions that do not contribute to sales.
Rodericks Dental needed NHS bookings to be driven across 150+ practices using two different booking engines. We delivered 4,701 NHS new patient bookings at £2.30 each through a dual-campaign Meta strategy…
The Good Care Group is a leading UK home care provider, who offer services of both live in care and visiting care across the UK. They had been struggling with performance of their PPC accounts in late 2023. These once good performing PPC accounts were driving far less return than they once were to the point that the business was considering switching off PPC as a channel entirely.
See how we saved TFP Fertility money and increased their conversion rates, helping to smash their growth targets.
When we began speaking with the founders of Deltron, they were unhappy with the results from their agency. They were not provided with access to their own Google Ads account, and instead were just given insights from a superficial reporting tool that focused only on traffic.
You will always work directly with the specialists who plan and manage your paid social campaigns.
15 years in digital marketing; former in-house lead at private equity-backed service businesses.
12 years in paid media; former network agency lead for major global brands.
12 years of experience with a strong focus on healthcare.
“Working with Rob was a pleasure – insightful, responsive and professional with a deep knowledge of digital advertising.
Would recommend any business who is looking for an agency who feels like one of the team to contact him”
★★★★★
“The best people in the industry are those that live and breath what they do! Rob & the team at Magnetize are exactly this!
Attention to detail, energy, technically ability and results they have it all”
★★★★★
“I’ve had a fantastic experience of working with Magnetize. Through Rob’s close management and expertise, we’ve managed to create a significant increase in PPC leads in the first three months of working with him. I wouldn’t hesitate to recommend Magnetize to anyone that needs an audit of their paid media accounts or new management of their paid media strategy. They are great at what they do.”
★★★★★
“Excellent and professional service – really good data support which drives decision making. Can only recommend Rob.”
★★★★★
“I’ve been working in the marketing sector for over 15 years, and Magnetize is truly one of the best PPC agencies I’ve worked with. Rob and the team are always available, offering the time and support we need. Since switching to Magnetize for all our PPC needs, they’ve been fantastic. Their unique approach has delivered an outstanding ROI, and we couldn’t be more pleased with the results.”
★★★★★
“Magnetize has been really great to work with. Rob’s expertise and knowledge has driven an increase in both the volume and quality of PPC leads in just a short period of time. The team is a pleasure to work with, responsive, reliable and are genuinely invested the success of our accounts. I highly recommend Magnetize for PPC and paid media management.”
★★★★★
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Bring us the spend, the targets, and the pressure you face. We’ll tell you straight where paid social can move your numbers and where it can’t.
Paid social management is the ongoing strategy, build, creative, and optimisation of paid advertising on platforms like Meta and LinkedIn, managed against pipeline and revenue rather than clicks. A good agency connects your campaigns to your CRM so the platforms learn to chase qualified leads, not the cheapest ones.
Magnetize manages Meta (Facebook and Instagram) and LinkedIn. We run each as its own discipline and connect both to your CRM so paid search and paid social work from the same commercial picture.
It depends on how your buyers make decisions. Meta is strong for creating demand and reaching wide, intent-adjacent audiences. LinkedIn is built for B2B and professional services, where you need to target decision-makers by role, seniority, and company. Many service businesses benefit from both. We’ll recommend the right split on a strategy call.
Pricing depends on your platforms, ad spend, and the complexity of your buying journey, so we quote per engagement rather than from a rate card. On a strategy call, we’ll scope what you need and give you a clear figure with no surprise line items.
By pipeline and revenue, not vanity metrics. We track qualified enquiries, meetings, and sales opportunities through your CRM and offline conversions, so reporting reflects what your sales team actually receives, not just impressions and clicks.
Because your account is run by a senior specialist who’s carried revenue targets in-house, treats your budget commercially, and owns the outcome. No junior handoff, no “more budget” as the answer to everything, and no hiding behind the algorithm.