Magnetize is an award-nominated Google Ads agency trusted by businesses investing £5k–£100k/month in paid search. We manage Search, Performance Max, Shopping, YouTube, and Demand Gen, all focused on bottom-line growth.
You need more than an agency that relies on auto-bidding and standard Google reports. Choose practitioners who tailor Google’s machine learning to support your margins, not external interests.
Benefit from strategies recognised by UK and European Search Awards, including the UK PPC Awards. Your Google Ads budget will be managed by experienced industry leaders, not junior staff.
Avoid unnecessary spending on broad-match loops and irrelevant queries. We conduct manual negative keyword sweeps from day one to focus your ad spend on high-intent commercial demand.
Move beyond basic conversion tracking that may optimize for unqualified leads. We integrate the Google Click ID (GCLID) into your CRM, enabling Google’s algorithm to bid based on qualified sales pipeline and actual contract values.
Avoid paying for traffic already captured through organic search. We exclude brand match types across Search and Performance Max campaigns to prevent artificial ROAS inflation and support genuine business growth.
Every Google Ads channel has its own logic, role in the customer journey, and way of driving returns. We manage all of them and build strategy around how they work together, not just how each performs alone.
Search captures high-intent buyers actively seeking your offerings. We design Search campaigns with precise account structures, strict negative keyword management, and conversion data defining your ideal customer for Google. This approach delivers qualified traffic converting at a cost per lead aligned with your margins.
Performance Max gives Google’s AI access to your entire ad inventory: Search, Display, YouTube, Gmail, Discover, and Maps from a single campaign. Without the right setup, it becomes an expensive black box. With the right data, structure, and asset strategy, it is one of the most powerful tools for finding converting customers at scale.
Google Shopping Ads typically offer the highest intent and return for e-commerce businesses. We go beyond feed submission by optimising product data for relevance, structuring campaigns around your most profitable products, and aligning Shopping and Performance Max to maximize your budget.
YouTube reaches buyers before they search by building intent, re-engaging warm audiences, and keeping your brand visible throughout the decision journey. We run YouTube as a performance channel, not a branding exercise. We target by intent and behaviour and measure outcomes beyond views and impressions.
Google Demand Gen campaigns appear on YouTube, Gmail, and Discover to connect with valuable audiences before they start searching. For businesses in competitive markets, Demand Gen creates a pipeline that Search can later convert. It uses creative content and precise audience targeting to generate demand rather than just capture it.
We don’t start with campaigns. We start by understanding what commercial success looks like for your business, what a quality lead is worth, where the customer journey breaks down, and what your current account is missing. Everything we build flows from that.
Our process covers four stages:
We audit your account, map your customer journey, and define the metrics that matter to your bottom line.
We build or rebuild campaigns with the right structure, conversion tracking, and bidding signals from day one.
We monitor continuously, refining what works and cutting what does not, never on a monthly reporting cycle.
When performance is proven, we scale spend efficiently without the cost per lead inflation that typically follows.
Generating leads is straightforward, but securing high-quality leads at a sustainable cost is a common challenge for most Google Ads accounts.
We design lead generation campaigns that prioritize qualified intent over volume. Targeted Google Search Ads and remarketing engage buyers at peak intent. Data-driven conversion tracking ensures Google optimises for your most valuable customers, not just form submissions. For B2B leads and high-value service inquiries, we connect campaign data to your CRM to base every optimization on actual sales results.
For e-commerce businesses, a profitable Google Ads account depends on three factors: effective Shopping campaign structure, strategic Performance Max configuration, and measuring return based on margin rather than revenue.
We treat e-commerce accounts as interconnected systems. Product feeds are optimised for search relevance. Shopping campaigns focus on your highest-margin products. Performance Max follows a defined asset strategy and commercial signals. YouTube generates demand early, enabling more efficient conversions in Search and Shopping campaigns.
Numbers from real accounts. Real clients. Real commercial outcomes.
See how we saved TFP Fertility money and increased their conversion rates, helping to smash their growth targets.
The Good Care Group is a leading UK home care provider, who offer services of both live in care and visiting care across the UK. They had been struggling with performance of their PPC accounts in late 2023. These once good performing PPC accounts were driving far less return than they once were to the point that the business was considering switching off PPC as a channel entirely.
When we began speaking with the founders of Deltron, they were unhappy with the results from their agency. They were not provided with access to their own Google Ads account, and instead were just given insights from a superficial reporting tool that focused only on traffic.
Aura was struggling to make any return on their investment from the Google Ads platform with high costs and a low amount of conversions/leads. We took this on from May 2023 and throughout the rest of the year improved their campaign structure, implemented call tracking, had a strict negative keyword policy, implemented a landing page strategy, and implemented ROAS bidding.
Rated 5 stars on Reviews.io, by the CMOs, Marketing Directors, and Senior Marketing Managers accountable for the budgets we manage.
“Working with Rob was a pleasure – insightful, responsive and professional with a deep knowledge of digital advertising.
Would recommend any business who is looking for an agency who feels like one of the team to contact him”
★★★★★
“The best people in the industry are those that live and breath what they do! Rob & the team at Magnetize are exactly this!
Attention to detail, energy, technically ability and results they have it all”
★★★★★
“I’ve had a fantastic experience of working with Magnetize. Through Rob’s close management and expertise, we’ve managed to create a significant increase in PPC leads in the first three months of working with him. I wouldn’t hesitate to recommend Magnetize to anyone that needs an audit of their paid media accounts or new management of their paid media strategy. They are great at what they do.”
★★★★★
“Excellent and professional service – really good data support which drives decision making. Can only recommend Rob.”
★★★★★
“I’ve been working in the marketing sector for over 15 years, and Magnetize is truly one of the best PPC agencies I’ve worked with. Rob and the team are always available, offering the time and support we need. Since switching to Magnetize for all our PPC needs, they’ve been fantastic. Their unique approach has delivered an outstanding ROI, and we couldn’t be more pleased with the results.”
★★★★★
“Magnetize has been really great to work with. Rob’s expertise and knowledge has driven an increase in both the volume and quality of PPC leads in just a short period of time. The team is a pleasure to work with, responsive, reliable and are genuinely invested the success of our accounts. I highly recommend Magnetize for PPC and paid media management.”
★★★★★
Read more reviews on reviews.io
For most businesses, yes, but the return depends entirely on how the account is managed. A well-structured account with accurate conversion tracking and the right bidding strategy generates leads and sales at a predictable cost. A poorly managed one spends a significant budget with little to show for it.
Advertisers bid to show ads to specific audiences or in response to search queries. Google factors in bid amount, ad quality, and expected user experience to determine which ads appear and where. Modern Google Ads increasingly relies on machine learning, making it more important than ever to feed it accurate, commercially meaningful data.
There’s no fixed price. You set a budget and pay per click or per impression, depending on the campaign type. The more important question is cost per lead or cost per sale, which is what we focus on. We’ll give you an honest view of what’s realistic for your situation during a discovery call.
A thorough audit typically takes between three and five working days, depending on account complexity. We look at conversion tracking, account structure, campaign settings, keyword coverage, bidding strategy, and ad copy, not just headline performance numbers.
A clear diagnosis of what’s working, what isn’t, and why. We identify the specific structural, tracking, and strategic issues holding performance back, and set out the priority fixes with an honest view of what they’re worth.
A well-managed account does three things: it shows your ads to people with genuine intent to buy, it converts more of them through aligned messaging and landing pages, and it tells Google, through accurate conversion data, what a quality lead looks like so the algorithm finds more of them, all three compounds over time.
Shopping campaigns and Performance Max are typically the highest-returning channels for e-commerce, reaching people actively searching for products. Search campaigns support high-intent branded and category terms. The right mix depends on your product range, margins, and competitive landscape.
The platform is accessible to anyone, but running it well at a commercial level takes years of expertise. A good manager understands how Google’s auction and AI systems work, spots structural problems that silently erode performance, connects conversion data to real business outcomes, and keeps the account ahead of platform changes.
Primarily by improving the quality of data Google works with. Better conversion tracking, smarter campaign structure, stronger negative keyword management, and commercial values assigned to different conversion types all help Google’s algorithm find more of the right customers at lower cost. Landing page optimisation compounds this further.
Yes, and they should. The ad is only one part of the journey. If the landing page doesn’t match what the ad promises, conversion rates suffer and quality scores decline, pushing costs up. We work with clients on landing page strategy, A/B testing, and messaging alignment as part of our account management.
Early directional results typically appear within the first four to six weeks. Meaningful, statistically reliable improvement in cost per lead or cost per sale usually takes 3 to 6 months, longer for accounts requiring significant structural changes or conversion-tracking work first.
Yes. We manage Search, Performance Max, Shopping, YouTube, and Demand Gen campaigns, building strategies that account for how these channels interact, not just how each performs in isolation.
We go beyond standard platform tracking. For lead generation, we integrate with CRMs to import lifecycle stage data and assign commercial values to different conversion actions. For e-commerce, we track revenue and margin at the campaign level, tying performance back to real business outcomes, not just clicks or form fills.
Most of our clients invest between £5k and £100k per month in ad spend, with management fees as a separate retainer. We’ll give you an honest view of what’s realistic for your specific situation during a discovery call.
Continuously. We monitor accounts daily and optimise on an ongoing basis, not on a monthly reporting cycle. Major strategic changes are communicated proactively, and you’ll always know what we’re doing and why.