Most PPC accounts are bleeding budget on the wrong signals. Magnetize closes the gap between your ad account spend and what your business actually earns, so every pound works as hard as your growth targets demand.
Many agencies claim to be results-driven, often providing case studies or quoting unverifiable CPL figures.
Yet, you continue to seek a reliable partner.
That’s not a performance issue. It’s an accountability issue. Magnetize is built differently.
Magnetize has won multiple UK and European Search Awards, including the UK PPC Awards, for delivering measurable growth in complex, competitive markets. Your budget is in proven hands.
We’ve managed PPC for PE-backed businesses and reported directly to boards, always accountable for revenue. We review your account as your CFO reviews your P&L.
Most agencies stop at leads or ROAS. We assign profit values to every funnel stage and bid to POAS, so Google’s AI targets your most profitable customers, not just the cheapest conversions.
Most underperforming PPC accounts aren’t a bidding problem but a measurement problem. We audit, rebuild conversion tracking around real outcomes, and only scale when the numbers are solid.
We provide monthly board-ready reports, weekly performance summaries, and continuous access to your Google Ads accounts covering CAC, revenue, and qualified pipeline. Our reporting is transparent with no concealed data.
If your PPC leads aren’t converting, your campaigns are optimising for the wrong thing.
Our PPC for lead gen connects your ad account directly to your CRM, assigning profit values to every funnel stage and using AI call tracking to filter out noise and surface only genuine sales conversations.
More leads were never the goal. More revenue from the right leads.
Scaling is easy. Scaling profitably is where most e-commerce PPC breaks down.
Our PPC for ecommerce connects Shopping and Performance Max campaigns to your product-level margins, first-party data, and real customer lifetime value, not the blended ROAS figure that looks good in a report and hides where the money’s actually going.
Revenue growth is the goal. Profitable revenue growth is the standard.
Rated 5 stars on Reviews.io, by the CMOs, Marketing Directors, and Senior Marketing Managers accountable for the budgets we manage.
“Working with Rob was a pleasure – insightful, responsive and professional with a deep knowledge of digital advertising.
Would recommend any business who is looking for an agency who feels like one of the team to contact him”
★★★★★
“The best people in the industry are those that live and breath what they do! Rob & the team at Magnetize are exactly this!
Attention to detail, energy, technically ability and results they have it all”
★★★★★
“I’ve had a fantastic experience of working with Magnetize. Through Rob’s close management and expertise, we’ve managed to create a significant increase in PPC leads in the first three months of working with him. I wouldn’t hesitate to recommend Magnetize to anyone that needs an audit of their paid media accounts or new management of their paid media strategy. They are great at what they do.”
★★★★★
“Excellent and professional service – really good data support which drives decision making. Can only recommend Rob.”
★★★★★
“I’ve been working in the marketing sector for over 15 years, and Magnetize is truly one of the best PPC agencies I’ve worked with. Rob and the team are always available, offering the time and support we need. Since switching to Magnetize for all our PPC needs, they’ve been fantastic. Their unique approach has delivered an outstanding ROI, and we couldn’t be more pleased with the results.”
★★★★★
“Magnetize has been really great to work with. Rob’s expertise and knowledge has driven an increase in both the volume and quality of PPC leads in just a short period of time. The team is a pleasure to work with, responsive, reliable and are genuinely invested the success of our accounts. I highly recommend Magnetize for PPC and paid media management.”
★★★★★
Read more reviews on reviews.io
Most agencies jump straight to campaigns. We start with what determines whether campaigns work at all.
No bidding strategy outperforms bad data. No bad data problem gets fixed by spending more.
Every Magnetize engagement follows the same four phases in the same order, every time.
Full audit of your account, tracking, conversion logic, and budget allocation. We identify what is broken and wasted before changing any settings.
We fix tracking first by aligning conversion events to real outcomes and assigning profit values to every funnel stage. Until Google learns from the right signals, nothing else matters.
Most legacy accounts have too many campaigns and too little data per bid model. We consolidate and modernise, rebuilding around smart bidding strategies that can learn.
Spend increases only when efficiency is proven. This is protected by split testing, continuous search term monitoring, and negative keyword discipline.
See how we saved TFP Fertility money and increased their conversion rates, helping to smash their growth targets.
The Good Care Group is a leading UK home care provider, who offer services of both live in care and visiting care across the UK. They had been struggling with performance of their PPC accounts in late 2023. These once good performing PPC accounts were driving far less return than they once were to the point that the business was considering switching off PPC as a channel entirely.
When we began speaking with the founders of Deltron, they were unhappy with the results from their agency. They were not provided with access to their own Google Ads account, and instead were just given insights from a superficial reporting tool that focused only on traffic.
Aura was struggling to make any return on their investment from the Google Ads platform with high costs and a low amount of conversions/leads. We took this on from May 2023 and throughout the rest of the year improved their campaign structure, implemented call tracking, had a strict negative keyword policy, implemented a landing page strategy, and implemented ROAS bidding.
A well-built account is never static. Every Magnetize engagement uses a structured test-and-learn roadmap, moving beyond routine monthly maintenance.
We conduct ongoing A/B tests on CTA placement, USP messaging, and location-specific pages. Each experiment is guided by a clear hypothesis and measured against defined outcomes. For TFP Fertility, systematic split testing increased both conversion and lead-to-booking rates.
Each test result informs the next set of changes, shaping ad copy, campaign structure, and landing page strategy. When location-specific pages outperformed generic ones for Aura, this insight prompted a nationwide rollout that improved both PPC and SEO performance.
Weekly search term reviews and AI-powered negative keyword automation ensure the budget targets only high-intent queries, increasing relevant clicks from 51% to 95% for The Good Care Group. Session recordings and heatmaps identify landing page friction points that standard analytics may overlook, supporting ongoing account improvement.
Here’s what reporting looks like at Magnetize:
Built around CAC, revenue, qualified pipeline, and ROAS tied to real business outcomes, not platform metrics.
Clear next steps and performance highlights so you’re never waiting until month-end to know what’s happening.
Live visibility into performance every week, shared across your team so everyone sees the same numbers at the same time.
Every report is delivered in a format that’s easy to distribute internally and present upwards without reformatting.
Always. No agency-controlled dashboards. No data lock-in. No numbers you can’t independently verify.
The people who pitch your account also run it. No bait-and-switch. No junior handover after signing the contract.
15 years in digital marketing. Former in-house PPC lead at PE-backed service businesses, reporting directly to boards.
12 years in paid search. Former Dentsu Media lead managing campaigns for Co-op, Intel, and Mastercard.
12 years in digital marketing. Deep specialism in healthcare PPC across both paid and organic search.
PPC stands for pay-per-click, a pricing model used across platforms like Google Ads and Microsoft Ads, where advertisers pay only when a user clicks their ad.
A PPC company is an agency that manages paid search advertising for businesses, handling strategy, campaign setup, optimisation, and reporting across platforms like Google and Microsoft Ads.
PPC management is the ongoing process of overseeing and improving a paid search account. It includes campaign structure, keyword strategy, bid management, conversion tracking, and performance reporting. Done well, it connects ad spend directly to revenue.
A PPC campaign is a structured set of ads targeting a specific product, service, or audience within a platform like Google Ads. Each campaign has its own budget, targeting settings, and bidding strategy, and should be built around a clearly defined commercial goal.
PPC optimisation is the ongoing process of improving campaign performance by testing ad copy, refining keyword lists, adjusting bids, improving landing pages, and ensuring conversion tracking reflects real business outcomes rather than surface-level events.
PPC agency fees vary depending on the scope of work, ad spend managed, and engagement model. Most specialist agencies charge a monthly management fee, either a flat retainer or a percentage of ad spend. At Magnetize, we work with businesses investing £10,000 or more per month in PPC.
PPC services typically include Google Ads management, Microsoft Ads management, Shopping and Performance Max campaigns, display advertising, YouTube advertising, and remarketing. At Magnetize, we also offer CRM integration, call tracking, landing page optimisation, and POAS-based bidding as part of our PPC management.
PPC captures demand; it reaches people actively searching for what you offer. Paid social creates demand; it reaches people based on demographics and interests before they’ve searched. Both have a role, but paid search typically delivers higher purchase intent at the point of click.
PPC puts your business in front of high-intent buyers at the exact moment they’re searching for what you offer. When managed correctly, with the right conversion tracking, account structure, and bidding strategy, it’s one of the most scalable and measurable growth channels available.
PPC ROI measures the return generated from your ad spend relative to what you invested. At Magnetize, we go beyond standard ROI and optimise for POAS (profit on ad spend), assigning real profit values to every funnel stage so your campaigns optimise for the most profitable outcomes, not just the highest volume of conversions.